Event Venue Business Plan Template

Written by Dave Lavinsky

Event Venue Competitive Analysis

Direct and Indirect Competitors

Roses & Drapes Event Venue will face competition from other businesses with a similar business profile. A summary of the competitors is below.

The Pinery at the Hill

The Pinery at the Hill offers the best views, the best location, and the best amenities for the client and their guests. It is a first-class, resort style facility decorated with Tuscan style architecture located in downtown Colorado Springs. The venue includes panoramic views of Pikes Peak and the Colorado Springs skyline. It is a large 22,000 square foot facility that offers an all-encompassing for a memorable wedding  or corporate event.

The venue is a destination for weddings, holiday parties, corporate events, or family gatherings. The Pinery at the Hill offers the following areas to its clients – Sweetwater Chapel, Veranda, Cascade Ballroom, Bella Vista Ballroom, Evergreen Room, Bowline Lounge, and the Churchill Library. They also house an experienced floral team that works directly with the client to craft unique designs for each event.

The Pinery at the Hill has been awarded the Couples Choice Award given by Wedding Wire. They were also awarded the Brides Choice Award  and the Best of Weddings award.


Garden of the Gods Resort & Club

Garden of the Gods Resort & Club is a resort wellness club located in the mountains of Colorado Springs. It offers panoramic views of the Gardens of the Gods National Landmark, PIkes Peak, and the breathtaking Rocky Mountains backdrop. In addition to hosting weddings, ceremonies, and receptions, the resort is a highly-sought after venue for engagement parties, bridal showers, baby showers, rehearsal dinners and farewell brunches. They have a team of expert wedding and event specialists that are able to work with all clients in order to create a beautiful and memorable event to impress every guest on the list.

The Garden of the Gods Resort & Club has received the 5 Star Program certification, which is given to businesses that provide enhanced safety measures by going above and beyond the required public health orders and guidelines. This certification allows them to entertain more guests in their venue through increased capacity.

The Garden of the Gods Resort & Club offers the following areas to its clients – Hill Room & Terrace, The View at Kissing Camels, Three Graces Ballroom & Terrace, and the South Lawn. When planning your event, all guests will be serviced with a dedicated planning manager, suggested vendors list, food & beverage packages, and group room block rates. Garden of the Gods Resort & Club offers luxurious accommodations through guest rooms, exquisite spa, and award-winning restaurants.

The Garden of the Gods Resort & Club was awarded the Couples Choice award by Wedding Wire in 2020 as well as the Best Elopement Wedding Venue by Here Comes the Guide.

Colorado Springs Marriott

The Colorado Springs Marriott is a full-service hotel located on Tech Center Drive in Colorado Springs. As they have the most meeting space available in Colorado Springs with 24,001 of available square feet, it is a prime destination to hold weddings and events of all types. The Marriott includes 15 event rooms, 10 breakout rooms, and the largest capacity space can accommodate 777 guests.

The Marriott also offers outdoor venue options with scenic Colorado Springs in the landscape. They also have a Grand Ballroom that can accommodate a banquet for 600 guests and they are able to offer specialty lighting and high-performance AV equipment. They also house a team of experienced event planners to handle every detail of the event and the full-service kitchen can accommodate catering options for parties of all sizes. Guests of the events will also be able to receive special booking rates when booking a guest room.

All of the event planners are trained Marriott Certified Weddings Planners that undergo coursework and training that teaches them the ability to coordinate events and weddings of all types, including ethnic and military weddings. All certified wedding planners are able to handle every detail of the event with the client; including setting a budget, deciding on a menu, arranging table settings, finding florists, photographers, and bands/dj’s for the special day.

Competitive Advantage

Roses & Drapes will be able to offer the following competitive advantages over their competition:

  • Amazing and breathtaking atmosphere that includes scenic views of the Rocky Mountains and sunsets
  • Indoor and outdoor options for holding events of all sizes that all include elegant and classic decor
  • A dedicated team of highly qualified and customer-service oriented event planners
  • Partnerships with the most highly-sought after caterers, florists, and dj’s that have a proven reliability and track record of servicing all types of events