Clothing Store Business Plan Template

Written by Dave Lavinsky

Clothing Store Company Overview

Who is Lisa Jade Fine Clothing?

Lisa Jade Fine Clothing is a boutique, budget friendly clothing store catering to young men, women, tweens, and children. For those consumers seeking the latest trendy styles on Instagram, Lisa Jade Fine Clothing will be sure to accommodate the stylish young person looking for the latest in fashion trends. The company’s small location will be easily accessible and convenient for high school students, college students, and young professionals. Pricing will be modest, yet competitive with a department store.

Lisa Jade Fine Clothing History

Lisa Jade Fine Clothing was founded in 202X by Lisa Powell and Jade Steele of New Haven, Connecticut. Best friends for over 20 years, they have always had a passion for fashion and clothing design. When they shared a dorm room in college, Lisa and Jade began crafting their brand, image, and concept for their first clothing store they would be opening. They didn’t want to limit their concept to just young, trendy females. They felt they would be able to provide fashionable choices for young men, tweens, and children.

During their third year of college, Lisa and Jade began spending more time drawing up designs of their clothing concepts in their dorm room and took a sewing class to be able to learn how to actually make the drawings come to life. After graduation from the local university, the two best friends are now focused on putting their hard work and creativity into an actual boutique shop.

Since incorporation, Lisa Jade Fine Clothing has achieved the following milestones:

  • Registered and trademarked the Lisa Jade Fine Clothing brand, logo, and limited liability corporation.
  • Determined the store’s location and began preliminary talks with the property management company.
  • Developed the store’s social media accounts and began the design of their website

Lisa Jade Fine Clothing’s Products

We will sell the following products in our store:

  • Young women’s clothing sizes 0 – 16
  • Young men’s clothing sizes Small – Adult XXL
  • Junior ladies clothing petite sizes Small – XL
  • Junior boys clothing Youth Small – Youth XL
  • Boys clothing sizes 2T – Youth Small
  • Girls clothing sizes 2T – Youth Small
  • Small selection of local handmade jewelry
  • Purses
  • Wallets
  • Sunglasses
  • Socks and hosiery