Clothing Store Business Plan Template

Written by Dave Lavinsky

Clothing Store Customer Analysis

Demographic Profile of Target Market

Lisa Jade Fine Clothing will target the young consumers of New Haven, Connecticut. The store will be geared towards individuals in middle school, high school, college, and young professionals. Those young professionals who have children will also be able to shop in the store as it will carry young childrens’ clothing.

The boutique store will be located in a retail shopping center in New Haven, Connecticut where there are other boutique shops and trendy restaurants and coffee shops. The retail center is a hub for all shoppers and is a popular destination for young people to relax, socialize, and shop.

The precise demographics for New Haven, CT are:

Total Population130,250
15 to 19 years10.60%
20 to 24 years16.30%
25 to 29 years21.90%
30 to 34 years25.40%
Household Income $50,000 to $74,9993.50%
Household Income $75,000 to $99,99911.50%
Household Income $100,000 to $124,99917.40%
Household Income $125,000 to $149,99920.50%
Household Income $150,000 to $199,99921.60%
Household Income $200,000 or more25.50%

Customer Segmentation

Lisa Jade Fine Clothing will primarily target the following customer profiles:

  • High school and middle school age consumers looking for the trendiest in latest fashion.
  • College age consumers that are looking for trendy clothing at an affordable price.
  • Young professionals in search of trendy clothing at an affordable price for themselves and their children.

While Lisa and Jade recognize that middle and high school students do not have their own income, they reside with their parents who likely buy them clothing or give them allowance.