Car Rental Customer Analysis
Demographic Profile of Target Market
Freddy’s Fine Car Rentals will target all residents of Omaha, Nebraska. They will also target visitors to the city as well as business people in the area. The residents of Omaha that are likely to rent a vehicle are those that might need one while they are waiting for their vehicle to be repaired. They might also need a truck if they need to move something large or an SUV if they need to haul multiple persons. More and more people are wanting to rent luxury cars lately. That is why Freddy chose to purchase two of them.
The precise business demographics for the Omaha, Nebraska are:
| Total | Percent | |
|---|---|---|
| Â Â Â Â Total population | 1,680,988 | 100% |
| Â Â Â Â Â Â Â Â Male | 838,675 | 49.9% |
| Â Â Â Â Â Â Â Â Female | 842,313 | 50.1% |
| Â Â Â Â Â Â Â Â 20 to 24 years | 114,872 | 6.8% |
| Â Â Â Â Â Â Â Â 25 to 34 years | 273,588 | 16.3% |
| Â Â Â Â Â Â Â Â 35 to 44 years | 235,946 | 14.0% |
| Â Â Â Â Â Â Â Â 45 to 54 years | 210,256 | 12.5% |
| Â Â Â Â Â Â Â Â 55 to 59 years | 105,057 | 6.2% |
| Â Â Â Â Â Â Â Â 60 to 64 years | 87,484 | 5.2% |
| Â Â Â Â Â Â Â Â 65 to 74 years | 116,878 | 7.0% |
| Â Â Â Â Â Â Â Â 75 to 84 years | 52,524 | 3.1% |
Customer Segmentation
Freddy’s Fine Car Rentals will primarily target the following customer and client profiles:
- Residents of Omaha who need a temporary vehicle for when their vehicle breaks down
- Residents of Omaha who need a large truck for moving something large
- Residents of Omaha who need a large SUV for transporting multiple people
- Those that want to experience a luxury car for a few days
- Visitors who are here for a few days and would prefer to rent a car rather than rely on public transportation or third-party companies such as Uber or Lyft