Car Rental Business Plan Template

Written by Dave Lavinsky

Car Rental Competitive Analysis

Freddy’s Fine Car Rentals will face competition from other businesses with a similar business profile. A summary of the competitors is below.

Direct Competitors


Enterprise Rental Company is the largest transportation provider. They offer car and truck rentals, as well as car sharing and car sales. They operate with over 8,000 locations worldwide. Enterprise focuses on sustainability and because of its large size, they are in a unique position to foster innovation, advance research, and test market-driven solutions. Jack Taylor founded the company back in 1957 and named it after the WWII aircraft carrier he served on, the USS Enterprise. Enterprise is now a household name for frequent travelers, road trippers, and those with a car in the shop. Enterprise’s guiding principles and humble beginning revolve around personal honesty and integrity. They believe in strengthening the communities one neighborhood at a time, serving their customers as if they were family, and rewarding hard work.

The Enterprise location in Omaha is located at the airport and is open until 11:59 pm daily. The rental car classes for this specific location include economy, full size, luxury, minivans, SUVs, pickup trucks, and cargo vans.



Avis is a large, nationwide company that has thousands of locations throughout the country. Their vision is to lead the industry by defining service excellence and building unmatched customer loyalty. The mission of Avis is to ensure a stress-free car rental experience by providing superior services that cater to the customers’ individual needs. They also convey the “We Try Harder” spirit with knowledge, caring, and a passion for excellence. Avis’ values are:

  • Integrity
  • Respect for the individual
  • Quality
  • Teamwork
  • Growth & Profitability
  • Community responsibility

Avis also offers a Best Price Pledge. It works by the customer books their car rental with the “Pay Now’ option on If the customer then finds a lower qualifying Avis rate published on another site, they should submit a form and they will match the base rate and give them an additional 10% off the rental. To qualify, the customer must book the prepaid rental at least 72 hours in advance of pick up, the submitted comparison base rate must be found within 24 hours of booking the Avis rental, and the comparison base rate must have the same reservation dates and times, pick-up and drop-off locations, and rental car type as the prepaid Avis rental.

The Omaha Avis location offers economy cars, vans, SUVs, long-term car rentals, luxury cars, and convertibles.


Budget has been in existence since 1958 and has gained a positive reputation for excellence and value across the globe. Today there are more than 3,000 Budget locations around the world. Their vision is to be a growth-oriented car rental company by efficiently serving value-conscious customers for all of their car rental occasions. Their mission is to consistently deliver a quality product, friendly service, and great value that makes customers confident that Budget is their best car rental choice.

Budget’s core value is to provide a great service at a great price that clearly demonstrates to the customers that they received the best car rental value. They use new ideas and innovations to enhance service and increase customer satisfaction. Budget also focuses on quality and service by providing consistent and dependable service that exceeds expectations and creates loyal customers.

The Omaha Budget location is at the airport and closes at 1:00 am Sunday – Thursday, Friday at 7:00 pm, and Saturday at 4:30 pm.


Competitive Advantage

Freddy’s Fine Car Rentals will be able to offer the following advantages over the competition:

  • Professional and courteous car rental service that is fast and friendly.
  • PIck-up service. Freddy will be able to come to the customer if they are unable to come to the business location.
  • Cheapest car rental rates in town. Freddy’s Fine Cars will be able to undercut any of the competition.
  • 24-hour service. Freddy will always be available as he understands that people arrive in town at all hours of the night and can’t wait to rent a vehicle.
  • A nice variety of vehicles. Whatever the need may be, Freddy’s Fine Cars has a vehicle for all needs.