Car Rental Business Plan Template

Written by Dave Lavinsky

Car Rental Marketing Plan

Brand & Value Proposition

Freddy’s Fine Car Rentals will offer the unique value proposition to its clientele:

  • Friendly, courteous, fast, and professional customer service.
  • Pick-up service. Freddy will come to you.
  • Most cost effective rates in town. Freddy’s will be able to undercut the entire competition.
  • Freddy’s fleet of vehicles has a vehicle for all individual needs.
  • 24-hour service. Freddy will be available at all hours as he understands people fly or drive into town at all hours of the night.

Promotions Strategy

Freddy’s Fine Car Rentals will utilize traditional marketing concepts with modern promotions in order to reach a greater audience.

Social Media

Freddy will create business profiles on Facebook, Instagram, and Twitter. He will use guerrilla marketing tactics and obtain followers by requesting followers of the competitors followers in the area. He’ll also post frequently of the vehicles he has in stock and inform his followers of the availability of certain cars.

Airport Advertising

Freddy will invest in a large advertisement to be seen at the Omaha airport close to where baggage claim is. While waiting for their bags, visitors to the city will see his sign and consider him for their car rental.

Partnerships with Local Hotels

Freddy’s Fine Car Rentals will approach local hotels and request partnerships with them. By being a partner, anyone who books through the hotel can receive a discount on their car rental. In exchange, the hotel will allow Freddy to leave his brochures and the front desk agents can recommend Freddy to their guests who are requesting car rental service.

Website & SEO

Freddy will develop an attractive and professional website for his business. It will have pictures of his available fleet, rental online options, location, and phone number. He will also invest in SEO marketing so that when someone types “car rental near me” or “car rental Omaha”, Freddy’ Fine Car Rentals will be listed at the top of the Google or Bing search result.


Freddy will also invest in a billboard that will be located in a highly trafficked area of town to increase the visibility of the residents who live in Omaha who may be needing a car rental service.


The pricing of Freddy’s Fine Car Rentals will be moderate and on par with competitors so customers feel they receive value when purchasing our services.