Beauty Supply Store Business Plan Template

Written by Dave Lavinsky

Beauty Supply Store Marketing Plan

Brand & Value Proposition

Tanya’s Beauty Supply Store will offer the unique value proposition to its clientele:

  • Wide selection of beauty supplies.
  • Competitive pricing that is able to undercut the competition.
  • Inventory that is able to serve both individual customers as well as beauty businesses of all sizes.
  • Scalable discount program – the larger the order, the larger the discounts available.

Promotions Strategy

The promotions strategy for Tanya’s Beauty Supply Store is as follows:


Tanya’s Beauty Supply Store will be located in a very convenient, highly-trafficked area of Las Vegas that is frequented by men and women of all ages and backgrounds. The store will be in the same neighborhood as stores, restaurants, and salons. The area of Las Vegas is frequented by shoppers who live in the area and have disposable income to be able to spend frequently on beauty products.

Social Media

Tanya’s Beauty Supply Store will have Instagram, Twitter, and Facebook business profiles where Tanya will post frequently of new arrivals to the store, featured clients who are wearing or modeling one of the products, and of upcoming sales and events. The posts will be appealing with professional photographs and will engage customers with discount opportunities if they tag friends in the comments in order to grow the social media following.

Website & SEO Marketing

Tanya will reach out to a website designer to develop a website for Tanya’s Beauty Supply Store. The website will be easy to navigate and include an option to purchase items online and schedule a pickup time in store, contact information, and location. The SEO will also be managed to ensure that anyone searching “beauty supply store near me” or “Las Vegas beauty supply”, will see Tanya’s Beauty Supply Store listed at the top of the Bing or Google search engine.

Partnerships with Local Salons

Tanya will reach out to her friends and colleagues who own salons in Las Vegas to develop a partnership with them. She will offer discounts in exchange for the salon to exclusively use and sell products that can be found at Tanya’s Beauty Supply Store. The salon will also post flyers, coupons, and contact information for Tanya’s Beauty Supply Store to be given out to the salon’s clientele.


The pricing of Tanya’s Beauty Supply Store will be moderate and on par with competitors so customers feel they receive value when purchasing their items.