Customer Analysis
Demographic Profile of Target Market
Tanya’s Beauty Supply Store will target all men and women in Las Vegas who regularly purchase beauty products for their hair, skin, or nails. They will also target local salons to be able to provide the products they use and sell in their salon. Tanya’s Beauty Supply Store aims to be the go-to destination for anything beauty related in Las Vegas.
The precise demographics for Las Vegas, Nevada are:
| Total | Percent | |
|---|---|---|
| Total population | 870,340 | (X) |
| AGE | ||
| Under 5 years | 63,225 | 7.30% |
| 5 to 9 years | 59,631 | 6.90% |
| 10 to 14 years | 58,030 | 6.70% |
| 15 to 19 years | 54,319 | 6.20% |
| 20 to 24 years | 61,938 | 7.10% |
| 25 to 29 years | 77,386 | 8.90% |
| 30 to 34 years | 69,457 | 8.00% |
| 35 to 39 years | 61,807 | 7.10% |
| 40 to 44 years | 50,441 | 5.80% |
| 45 to 49 years | 48,930 | 5.60% |
| 50 to 54 years | 48,487 | 5.60% |
| 55 to 59 years | 55,764 | 6.40% |
| 60 to 64 years | 48,859 | 5.60% |
| 65 to 69 years | 37,506 | 4.30% |
| 70 to 74 years | 30,045 | 3.50% |
| 75 to 79 years | 19,066 | 2.20% |
| 80 to 84 years | 9,905 | 1.10% |
| 85 years and over | 15,544 | 1.80% |
Customer Segmentation
Tanya’s Beauty Supply Store will primarily target the following customer profiles:
- Men and women ages 16 – 69
- Salon owners
- Local cosmetologists
- Local hairdressers
- Local nail technicians