Beauty Supply Store Business Plan Template

Written by Dave Lavinsky

Beauty Supply Store Competitive Analysis

Tanya’s Beauty Supply Store will face competition from other beauty supply stores in the area. A profile of the competitor companies are below.


Direct and Indirect Competitors

Sally Beauty Supply

Sally Beauty Holdings, Inc. is the largest distributor of professional beauty products in the U.S. based on store count. They have been in business more than 50 years and are a leader in a stable, growing professional beauty supply channel. Their company headquarters is located in Denton, Texas. Sally Beauty Supply Stores carries products in the categories of hair color, hair care, hair dryers and hair styling appliances, nail and skin care, and other beauty products.

Sally Beauty Supply has over 5,000 stores worldwide and 27,000 full-time and part-time employees throughout twelve countries. Sally Beauty Supply is also traded publicly on the NYSE under ticker symbol SBH.

Consumers are also able to purchase beauty products online through their website and have the products shipped directly to them. Sally Beauty Supply also has the ability for a customer to virtually try on hair colors through their website or their app.

Beauty Supply Warehouse

Beauty Supply Warehouse was established in Las Vegas, Nevada with the goal of building the most fantastic and mind blowing beauty supply store on the face of the Earth. Since its incorporation in 2002, their first two stores quickly became the “talk of the town” and “the talk of the industry”. Beauty Supply Warehouse had reinvented the beauty supply store by opening a 20,000 square foot retail facility dedicated only towards beauty products; a wig department with more than 10,000 wigs in stock, thousands of square feet packed with hair extensions, almost every brand name in hair care, a cosmetics department second to none, and a full service beauty salon.

Today, Beauty Supply Warehouse has locations in Las Vegas, California, Colorado, Louisiana, and Mississippi. There are numerous locations planned across the southern United States and more eventually to open throughout the country.

Lux Beauty Supply

Lux Beauty Supply is a premier one-stop shopping experience for all beauty related needs. At the moment, there are three retail locations in Las Vegas and one in Michigan. There are also three satellite locations in Michigan, California, and Indiana. Lux Beauty Supply adds new products to their inventory daily so customers are encouraged to keep checking back frequently in case they are unable to locate the specific item they are looking for.

Luxy Beauty Supply carries thousands of products in the following categories: hair products, crochet hair, braiding hair, 100% virgin human hair, eyelashes, general merchandise, draw-string ponytails, weaving hair, clip-in extensions, wigs, hair dye, and other various beauty collections.

Competitive Advantage

Tanya’s Beauty Supply Store will be able to offer the following advantages over their competition:

  • Wide selection of every type of beauty supply – if you need anything beauty related, Tanya’s Beauty Supply is sure to have it!
  • Cost effective pricing that beats all local competitors. Tanya’s will carry the lowest prices in town without sacrificing quality.
  • Tanya’s Beauty Supply is able to sell to individuals as well as supply full salons. The large inventory list is sure to be able to service any type of salon – large or small.
  • Competitive pricing model for salons who choose to purchase their salon inventory from Tanya’s. There will be larger discounts for the larger orders. The more a customer orders, the more discounts they are able to receive.