Bar Marketing Plan

Gray Wolf Bar will offer the unique value proposition to its clientele:

• Cocktail menu made with the finest spirits.
• Craft beer and domestic beer available.
• Extensive wine menu to satisfy all wine palates.
• Trendy French Quarter ambiance and vibe.
• Reasonable pricing to welcome all income levels.

Promotions Strategy

The promotions strategy for Gray Wolf Bar are as follows:

Location

Gray Wolf Bar’ location is a promotion strategy in itself. The French Quarter is a destination spot for locals, tourists, and anyone looking to experience New Orleans nightlife.. The French Quarter is home to New Orleans’ most popular bars and restaurants and is where the majority of locals and tourists congregate that are looking for a great time.

Social Media

Gray Wolf Bar will use social media to cater to the millennials and social media obsessed portion of New Orleans. Abraham will create Instagram, Twitter, and Facebook business accounts to post of “Coming Soon” announcements as well as daily and weekly specials he will feature once the bar is open.

SEO Website Marketing

Gray Wolf Bar plans to invest funds into maintaining a strong SEO presence on search engines like Google and Bing. When a person types in “local bart” or “New Orleans bar”, Gray Wolf Bar will appear in the top three choices. The website will include the full bar menu, location, hours, and lots of pictures of the finely crafted cocktails, beer selections, and wine offerings.

Pricing

The pricing of Gray Wolf Bar will be moderate and on par with competitors so customers feel they receive value when purchasing their bar menu items.