Bar Business Plan Template

Written by Dave Lavinsky

Bar Competitive Analysis

Direct and Indirect Competitors

Gray Wolf Bar will be competing with other popular bars in New Orleans. Gray Wolf Bar will be located in the French Quarter so a profile of other bars in the French Quarter are profiled below.

Bourbon Heat

Bourbon Heat is located in the historic Tricou House. It is a clean and safe three-in-one night club venue that is a favorite of locals and visitors. They are a multilevel bar, restaurant, nightclub and event venue. They are newly renovated, have a beautiful traditional New Orleans courtyard and a 50-foot balcony that overlooks Bourbon Street. Bourbon Heat serves lunch and dinner and always has great drink specials. This large establishment has an incredible courtyard oasis, delicious local and grilled cuisine, as well as tasty drinks. Bourbon Heat is the number one dance club with the best DJs, light shows, and balcony in the French Quarter.


Effervescence is a sparkling wine lounge and restaurant located on the edge of the French Quarter in New Orleans, Louisiana. It combines the fun, vibrant spirit of New Orleans with the luxury of champagne. Owner/Operator Crystal Hinds opened the concept in 2017 as a way to bring her lifelong love for celebration and hospitality to fruition. The upscale casual dining room invites guests to come as they are to enjoy sparkling wine and celebrate the everyday.

The sparkling wine list spans the globe, and offers a curated list of exceptional bubbles at all price points – from affordable sparklers to renowned Grande Marque Champagnes. The menu boasts 200+ sparkling wines by the bottle, 30+ sparkling wines by the glass, and six unique sparkling flights that invite guests to explore regions, themes, styles, or producers of bubbles. All sparkling by the glass selections are offered as full or half pours, to tempt guests with an indulgent taste of exceptional wines.

The cocktail program also features bubbles – all signature cocktails are topped with a sparkler from the list. Selections include original seasonal cocktails as well as classic sparkling cocktails. The full bar pours still wines, craft spirits, sherries, ciders, liqueurs, and naturally the Champagne of beers.

Beachbum Berry’s Latitude 29

Located in the French Quarter, Beachbum Berry’s Latitude 29 has a beachy vibe that invites all to enjoy their extensive and exotic cocktail list and mouth-watering meals. Open until 10:00 throughout the week and weekend, Beachbum Berry’s Latitude 29 welcomes families as well as those looking for some unique beach inspired beverages. The menu consists of mai tai’s, kea coladas, tiki drinks, the Latitude 29 which consists of rum, passion fruit puree, pineapple, and lemon. They also carry a coconut milk with Jamaican rum drink, and the Puka Punch which boasts 11 different liquors. Their Suffering Bastard consists of Dutch gin, French brandy, lime bitters, and ginger beer. Beachbum Berry’s Latitude 29 basically carries any and all drinks that can be made with rum and gin to fit the beach theme.

Competitive Advantage

Gray Wolf Bar offers several advantages over its competition. Those advantages are:

  • Elegantly crafted cocktails made with the finest spirits.
  • Craft beer list that will attract the trendiest beer enthusiast.
  • Wine menu that is cultivated to satisfy all wine palates.
  • Trendy, modern, yet welcoming ambiance with a touch of the French Quarter vibe.
  • Non-pretentious pricing to welcome all income levels and backgrounds.