Customer Analysis
Demographic Profile of Target Market
Gray Wolf Bar will target adult men and women between the ages of 21 – 65 with disposable income in New Orleans. This demographic will consist of local college students, young professionals, millennials, and tourists visiting the city looking to embark in New Orleans nightlife.
The precise demographics for New Orleans, Louisiana are:
| Total | Percent | |
|---|---|---|
| Total population | 300,576 | 100% |
| Male | 145,269 | 48.30% |
| Female | 155,307 | 51.70% |
| Sex ratio (males per 100 females) | 93.5 | (X) |
| Under 5 years | 18,151 | 6.00% |
| 5 to 9 years | 14,916 | 5.00% |
| 10 to 14 years | 14,464 | 4.80% |
| 15 to 19 years | 14,172 | 4.70% |
| 20 to 24 years | 20,869 | 6.90% |
| 25 to 34 years | 61,329 | 20.40% |
| 35 to 44 years | 39,963 | 13.30% |
| 45 to 54 years | 34,224 | 11.40% |
| 55 to 59 years | 19,552 | 6.50% |
| 60 to 64 years | 19,668 | 6.50% |
| 65 to 74 years | 26,829 | 8.90% |
| 75 to 84 years | 11,728 | 3.90% |
| 85 years and over | 4,711 | 1.60% |
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Customer Segmentation
Gray Wolf Bar will primarily target the following customer profile:
- Local college students
- Millennials
- Young professionals
- Working professionals
- Men and women with disposable income between the ages of 21 – 65
- Tourists visiting the city looking to partake in New Orleans nightlife