Bakery Business Plan Template

Written by Dave Lavinsky

Bakery Marketing Plan

Baked Bee Bakery will offer the unique value proposition to its clientele:

  • Exceptional customer service and attention to detail on all custom made orders.
  • Freshly made pastries baked daily.
  • Convenient and easily accessible location.

Promotions Strategy

The promotions strategy for Baked Bee Bakery are as follows:

Social Media

Baked Bee Bakery will focus on social media platforms and will dedicate Mary Green-Philips as the social media manager. Mary will develop unique and inviting posts and post its daily pastry specials and tease “Coming Soon” pictures.

Word of Mouth & Referrals

Baked Bee Bakery is confident that its existing loyal clients will spread the word and refer their bakery to residents who may not be familiar with Janette and Mary. The pastries and especially the cakes speak for themselves and word will quickly spread around town of the delicious baked goods of Baked Bee Bakery.

SEO Website Marketing

Baked Bee Bakery plans to invest funds into maintaining a strong SEO presence on search engines like Google and Bing. When a person types in “local bakery”, “bakery near me” or “Lexington bakery”, Baked Bee Bakery will appear in the top three choices. Baked Bee Bakery will also invest in their website also to ensure that it is user friendly, always up to date, and displays professional photographs of its pastry items and location.


The pricing of Baked Bee Bakery will be moderate and on par with competitors so customers feel they receive value when purchasing their pastry items.