Bakery Business Plan Template

Customer Analysis

Demographic Profile of Target Market

Baked Bee Bakery will serve the residents of Lexington, Kentucky. The bakery will appeal to all households and residents. Whether someone is working class, a business executive, a teacher, or a student, there will always be a need for a bakery.

The precise demographics for Lexington, Kentucky are:

 TotalPercent
    Total population117,270100%
        Male57,54249.1%
        Female59,72850.9%
        Under 5 years5,9115.0%
        5 to 9 years8,0776.9%
        10 to 14 years9,2147.9%
        15 to 19 years8,7307.4%
        20 to 24 years6,2795.4%
        25 to 34 years13,93711.9%
        35 to 44 years13,65411.6%
        45 to 54 years17,98315.3%
        55 to 59 years8,5467.3%
        60 to 64 years6,6365.7%
        65 to 74 years12,23610.4%
        75 to 84 years4,4633.8%
        85 years and over1,6041.4%

Customer Segmentation

Baked Bee Bakery will primarily target the following customer profile:

  • Local residents of Lexington to include all neighborhoods within a 5-mile driving distance
  • Business professionals that work and reside in the Lexington area – law offices, hospitals, clinics, insurance agencies, retail, and schools