Bakery Customer Analysis
Demographic Profile of Target Market
Baked Bee Bakery will serve the residents of Lexington, Kentucky. The bakery will appeal to all households and residents. Whether someone is working class, a business executive, a teacher, or a student, there will always be a need for a bakery.
The precise demographics for Lexington, Kentucky are:
| Total | Percent | |
|---|---|---|
| Â Â Â Â Total population | 117,270 | 100% |
| Â Â Â Â Â Â Â Â Male | 57,542 | 49.1% |
| Â Â Â Â Â Â Â Â Female | 59,728 | 50.9% |
| Â Â Â Â Â Â Â Â Under 5 years | 5,911 | 5.0% |
| Â Â Â Â Â Â Â Â 5 to 9 years | 8,077 | 6.9% |
| Â Â Â Â Â Â Â Â 10 to 14 years | 9,214 | 7.9% |
| Â Â Â Â Â Â Â Â 15 to 19 years | 8,730 | 7.4% |
| Â Â Â Â Â Â Â Â 20 to 24 years | 6,279 | 5.4% |
| Â Â Â Â Â Â Â Â 25 to 34 years | 13,937 | 11.9% |
| Â Â Â Â Â Â Â Â 35 to 44 years | 13,654 | 11.6% |
| Â Â Â Â Â Â Â Â 45 to 54 years | 17,983 | 15.3% |
| Â Â Â Â Â Â Â Â 55 to 59 years | 8,546 | 7.3% |
| Â Â Â Â Â Â Â Â 60 to 64 years | 6,636 | 5.7% |
| Â Â Â Â Â Â Â Â 65 to 74 years | 12,236 | 10.4% |
| Â Â Â Â Â Â Â Â 75 to 84 years | 4,463 | 3.8% |
| Â Â Â Â Â Â Â Â 85 years and over | 1,604 | 1.4% |
Customer Segmentation
Baked Bee Bakery will primarily target the following customer profile:
- Local residents of Lexington to include all neighborhoods within a 5-mile driving distance
- Business professionals that work and reside in the Lexington area – law offices, hospitals, clinics, insurance agencies, retail, and schools