Staffing Agency Marketing Plan

Brand & Value Proposition

Leading Talent Staffing Agency will offer the unique value proposition to its clientele:

• Friendly, knowledgeable, professional, and dedicated team of professionals that have years of experience in the industry.
• Dedicated team that will be with the client every step of the process – whether they are working for the employer or on the other end with the job seeker.
• Lowest rates in town for the local staffing agencies.

Promotions Strategy

The promotions strategy for Leading Talent Staffing Agency is as follows:

Social Media

Leading Talent Staffing Agency will invest in advertising the staffing agency on social media platforms Facebook, Instagram, LinkedIn, and Twitter. By using targeted social media marketing, Leading Talent Staffing Agency will be able to reach the appropriate audience of Virginia Beach. They will mainly utilize LinkedIn to reach employers looking to staff and prospective job seekers.

Industry Events & Networking

Leading Talent Staffing Agency will become members of the business associations of Virginia Beach, such as the Virginia Beach Chamber of Commerce. Dan and Karen will attend all events and network to get the word out of their new business.

Website/SEO Marketing

Leading Talent Staffing Agency will invest in a strong SEO presence so that when someone enters “Virginia Beach staffing agency” or “staffing agency near me” in their Google or Bing search bar, Leading Talent Staffing Agency is at the top of the list. Their website will list all of Leading Talent Staffing Agency’s services, office location, and contact information.

Pricing

The pricing of Leading Talent Staffing Agency will be moderate and on par with competitors so customers feel they receive value when purchasing their services.