Staffing Agency Business Plan Template

Customer Analysis

Demographic Profile of Target Market

Leading Talent Staffing Agency will target all prospective job seekers in the Virginia Beach area. The customer profile will range from those with a high school or GED education to those who have post-graduate degrees. Leading Talent Staffing Agency will serve those looking for hourly wages for blue collar jobs all the way to executives who are looking for their next corporate office job.

The precise demographics for Virginia Beach, Virginia are:

 TotalPercent
    Total population1,680,988100%
        Male838,67549.9%
        Female842,31350.1%
        20 to 24 years114,8726.8%
        25 to 34 years273,58816.3%
        35 to 44 years235,94614.0%
        45 to 54 years210,25612.5%
        55 to 59 years105,0576.2%
        60 to 64 years87,4845.2%
        65 to 74 years116,8787.0%
        75 to 84 years52,5243.1%

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Customer Segmentation

Leading Talent Staffing Agency will primarily target the following customer profiles:

  • Recent high school or college graduates
  • Those who have recently been laid off or removed from their current job
  • Seasoned executives who are looking to expand professionally from their current job that isn’t offering any career growth
  • Blue collar workers (factories, warehouses, service industry)
  • White collar workers (corporate or government office)