Property Management Marketing Plan
Brand & Value Proposition
Best Bet Property Management will offer the unique value proposition to its clientele:
- Highly-qualified team of skilled employees that is able to provide a comprehensive set of property management services (financial, accounting, marketing, maintenance, tenant relations).
- Unbeatable pricing to its clients – Best Bet Property Management does not mark up its services at a large percentage. They will offer the lowest pricing in town.
The promotions strategy for Best Bet Property Management is as follows:
Word of Mouth/Referrals
Jay Jameson has built up an extensive list of contacts over the years by providing exceptional service and expertise to his clients. They have communicated to Jay that they kept renewing their contracts because they were happy with the service he was providing. Once Jay advised them he was leaving to open his own property management business, they signed commitments to follow him to his new company and help spread the word of Best Bet Property Management.
Professional Associations and Networking
Best Bet Property Management will become a member of commercial and residential professional associations such as the Central Indiana Real Estate Investors Association (CIREIA), the Indiana Real Estate Investors Association, and the Indianapolis Chamber of Commerce. They will focus their networking efforts on expanding their client network.
Best Bet Property Management will invest in professionally designed print ads to display in programs or flyers at industry networking events.
Best Bet Property Management will utilize their in-house marketing director that designed their print ads to also design their website. The website will be well organized, informative, and list all their services that Best Bet is able to provide. The website will also list their contact information and list their available properties for rent. The marketing director will also manage Best Bet’s website presence with SEO marketing tactics so that anytime someone types in the Google or Bing search engine “Indianapolis property management company” or “property management near me”, Best Bet Property Management will be listed at the top of the search results.
The pricing of Best Bet Property Management will be moderate and on par with competitors so customers feel they receive value when purchasing their services.