Property Management Business Plan Template

Customer Analysis

Demographic Profile of Target Market

Best Bet Property Management will target those property owners requiring property management services in Indianapolis, Indiana. They will target apartment complex owners, office building owners, commercial property owners, and residential property owners who regularly lease out their homes.

The precise demographics for Indianapolis, Indiana are:

 TotalPercent
Total population870,340(X)
    AGE
        Under 5 years63,2257.30%
        5 to 9 years59,6316.90%
        10 to 14 years58,0306.70%
        15 to 19 years54,3196.20%
        20 to 24 years61,9387.10%
        25 to 29 years77,3868.90%
        30 to 34 years69,4578.00%
        35 to 39 years61,8077.10%
        40 to 44 years50,4415.80%
        45 to 49 years48,9305.60%
        50 to 54 years48,4875.60%
        55 to 59 years55,7646.40%
        60 to 64 years48,8595.60%
        65 to 69 years37,5064.30%
        70 to 74 years30,0453.50%
        75 to 79 years19,0662.20%
        80 to 84 years9,9051.10%
        85 years and over15,5441.80%

 

 TotalPercent
HOUSING OCCUPANCY
    Total housing units384,807100%
        Occupied housing units340,63988.5%
        Vacant housing units44,16811.5%
HOUSING TENURE
    Occupied housing units340,639100%
        Owner-occupied180.50353%
        Renter-occupied160,13647%

 

Customer Segmentation

Best Bet will primarily target the following customer profiles:

  • Apartment complex owners and/or REIT’s
  • Office building owners
  • Commercial property owners
  • Residential homeowners who rent out their homes for investment purposes