Property Management Business Plan Template

Written by Dave Lavinsky

Property Management Customer Analysis

Demographic Profile of Target Market

Best Bet Property Management will target those property owners requiring property management services in Indianapolis, Indiana. They will target apartment complex owners, office building owners, commercial property owners, and residential property owners who regularly lease out their homes.

The precise demographics for Indianapolis, Indiana are:

Total population870,340(X)
        Under 5 years63,2257.30%
        5 to 9 years59,6316.90%
        10 to 14 years58,0306.70%
        15 to 19 years54,3196.20%
        20 to 24 years61,9387.10%
        25 to 29 years77,3868.90%
        30 to 34 years69,4578.00%
        35 to 39 years61,8077.10%
        40 to 44 years50,4415.80%
        45 to 49 years48,9305.60%
        50 to 54 years48,4875.60%
        55 to 59 years55,7646.40%
        60 to 64 years48,8595.60%
        65 to 69 years37,5064.30%
        70 to 74 years30,0453.50%
        75 to 79 years19,0662.20%
        80 to 84 years9,9051.10%
        85 years and over15,5441.80%


    Total housing units384,807100%
        Occupied housing units340,63988.5%
        Vacant housing units44,16811.5%
    Occupied housing units340,639100%


Customer Segmentation

Best Bet will primarily target the following customer profiles:

  • Apartment complex owners and/or REIT’s
  • Office building owners
  • Commercial property owners
  • Residential homeowners who rent out their homes for investment purposes