Property Management Business Plan Template

Written by Dave Lavinsky

Property Management Executive Summary


Business Overview

Best Bet Property Management is a startup property management company located in Indianapolis, Indiana.  The company is founded by Jay Jameson, a property manager who has amassed millions of dollars for his clients over ten years while working at PMI MIdwest. Now that Jay has garnered a positive reputation of securing high net profits for his clients, he has received preliminary commitment letters from three loyal clients that they will sign with his new company, Best Bet Property Management. Jay is confident that his ability to effectively manage commercial, office, and residential properties will quickly garner additional clients who have real estate portfolios. Jay plans on recruiting a team of highly qualified professionals to help manage the day to day complexities of property management – marketing, leasing, financial reporting, maintenance, and rent collection.

Best Bet Property Management will provide a comprehensive array of property management services to any property owner. Best Bet will be a one-stop shop for a property owner to ensure that every needs of the property, tenants, and financials are being met. Best Bet Property Management will be the ultimate choice in Indianapolis for property management services while being the best-priced company in town.


Product Offering

The following are the services that Best Bet Property Management will provide:

  • Pre-rental analysis
  • Property marketing
  • Tenant screening
  • Contract negotiations
  • Move-in/out inspections
  • Maintenance
  • Rent collection
  • Accounting & Financial reports
  • Day to day management

Customer Focus

Best Bet Property Management will target all property owners in Indianapolis. We will target owners of office buildings, apartment complexes, and commercial buildings. We will also target those individuals who have residential properties that they need to rent out or utilize as an investment property. No matter the client, Best Bet Property Management will deliver the best communication, service, and net profit.


Management Team

Best Bet Property Management will be owned and operated by Jay Jameson. He recruited his former administrative assistant, Sheila Dunn, to be his Office Manager and help manage the office and operations.

Jay Jameson is a graduate of the University of Indianapolis with a Bachelor’s degree in Finance. He has been working at a local property management company for over a decade as a Leasing Professional. Jay’s organizational skills and diligence have allowed him to develop a loyal clientele base.

Sheila Dunn has been Jay Jameson’s loyal administrative assistant for over ten years at the former property management firm. Jay relies strongly on Sheila’s diligence, attention to detail, and focus when organizing his clients, schedule, and files. Sheila has worked in the property management industry for so long, she understands all aspects required in running a successful property management company.


Success Factors

Best Bet Property Management will be able to achieve success by offering the following competitive advantages:

  • Friendly, knowledgeable, and highly qualified team of real estate experts that are able to effectively deal with clients, tenants, and vendors.
  • Comprehensive menu of services that allows for a property owner or investor to have a no-hands approach to their investment. Best Bet Property Management takes care of everything from property inspections, maintenance, rent collection, tenant transition, property improvements, and an accurate and complete set of financials delivered to the owner every month.
  • Best Bet Property Management offers the best pricing in town. Our pricing structure is the most cost effective compared to the competition.


Financial Highlights

Best Bet Property Management is seeking $200,000 in debt financing to launch its property management business. The funding will be dedicated towards securing the office space and purchasing office equipment and supplies. Funding will also be dedicated towards three months of overhead costs to include payroll of the staff, rent, and marketing costs for the print ads and association memberships. The breakout of the funding is below:

  • Office space build-out: $20,000
  • Office equipment, supplies, and materials:  $10,000
  • Three months of overhead expenses (payroll, rent, utilities):  $150,000
  • Marketing costs: $10,000
  • Working capital:  $10,000

The following graph below outlines the pro forma financial projections for Best Bet Property Management.

pro forma financial projections for Best Bet Property Management