Ecommerce Business Plan Template

Written by Dave Lavinsky

Ecommerce Marketing Plan

Brand & Value Proposition will offer the unique value proposition to its clientele:

  • Most cost-effective trendy fitness apparel option compared to competition.
  • All materials are made in the United States and made with the highest quality material.
  • 100% customer satisfaction money back guarantee with every product sold.

Promotions Strategy

The promotions strategy for is as follows:

Social Media will blow up social media sites with targeted ads and will be seen on all major social media sites (Facebook, Instagram, Twitter, YouTube, TikTok, SnapChat, etc.). A large portion of the funding will go towards purchasing targeted ads and having a creative team to develop the social media advertising.

Website & SEO Marketing

Devon’s creative team will also develop a professionally designed and visually appealing website to gear customers to when they click on the social media ad. The website will have a gallery of all the available products, shipping information, return information, FAQ’s, etc. The SEO will also be managed to ensure that anyone searching “trendy fitness apparel” or “trendy clothes for young adults”, will see listed at the top of the Bing or Google search engine.

Brand Ambassadors will recruit a team of social media influencers who have over 100k followers on at least one social media site. By having the brand ambassadors post of and wear the clothing, will gain a massive amount of followers because one of their favorite internet celebrities is wearing the brand. The brand ambassadors will include a code in their post and will be paid a portion of revenue for whomever purchases from using that code.


The pricing of will be moderate and on par with competitors so customers feel they receive value when purchasing its products.