Daycare Business Plan Template

Competitive Analysis

Red Balloon Daycare will face competition from other businesses with a similar company profile. A summary of the competitor companies is below.

 

Direct and Indirect Competitors

Busy Bee Manor

Busy Bee Manor is owned and operated by The Bookout Family, a young family that moved to Manor, Texas a few years ago. Kathryn Bookout is the Director of the facility and is educated in Early Childhood Education as well as Special Education. She was previously the lead preschool teacher at a school for children with disabilities. Busy Bee Manor offers quality early childhood education and concentrates on early development foundational skills. Their mission is to create a safe and stimulating environment for preschool age children. They do this by providing hands-on, child centered educational experience through a curriculum rooted in developmentally appropriate practice, mindful interactions, and meaningful relationships.

The programs offered at Busy Bee Manor include infant classes, toddler classes, preschool, and pre-kindergarten. The daycare keeps the class size to a ratio of 2:10 for infants, 2:12 for toddlers, and 2:15 for preschool and pre-k. The curriculum offered by Busy Bee Manor offers learning through play. There are many hands-on skills and games that are given that help in the development of languague, literacy, mathematics, and science. Children will be developed in these lifelong skills by learning and utilizing in a fun, playful way.

Tuition rates are not given online and the hours are from 7:00 am – 6:00 pm. The daycare also follows the neighboring Manor school district calendar.

The Children’s Courtyard of Round Rock

The Children’s Courtyard of Round Rock is located near the Dell campus of Round Rock and serves the communities of Round Rock, Pflugerville, and Austin. They provide high quality child care and education in a warm, safe, and loving environment. They take the safety of the families and staff as utmost priority. The daycare services they offer are infant care, Toddler, Early Preschool, Preschool, Pre-Kindergarten, and a Summer Camp. Very recently, The Children’s Courtyard added a Montessori program to its list of offerings. The school is nationally accredited by AdvancED and all teachers are early education professionals who stay current with monthly training sessions and ongoing staff training. The teachers are also certified in First Aid and CPR. Other programs offered by The Children’s Courtyard of Round Rock are Junior Kindergarten, Private Kindergarten, junior counselors, electives, Grow Fit, and drop-in care. All programs offer an exceptional early education experience and will ensure each child is ready for academic success. The Children’s Courtyard also utilizes a unique MyPath program for achieving positive behavioral habits. The myPath app features age-appropriate tips and ideas for teachers and parents to help children overcome social, emotional, and cognitive challenges with a positive approach. It is very natural for a child to exhibit disappointment or anger negatively, and these approaches help them to find positive ways of dealing with the challenges.

 

Children’s Lighthouse

The Children’s Lighthouse is the business of two like-minded families of whom children’s wellness and education is of utmost priority. Their main goal is to provide the best social and character values alongside with the best educational experience built on a foundation of trust. Children’s Lighthouse offers infant and toddler classes, preschool, school age, and EX-STREAM summer camps. Ex-STREAM is a summer camp for school age children to have fun and learn science concepts in a neat, informing, engaging, and fun way. Children’s Lighthouse also utilizes the C.A.R.E.S. Curriculum, a proprietary curriculum that takes a values-based approach to education while implementing current research in today’s changing times. The Lighthouse C.A.R.E.S. curriculum is based on age-appropriate, comprehensive learning approaches, while incorporating character values like integrity, fairness and honesty. The daycare prides itself in being family-focused with an emphasis on developing children academically and emotionally from as early as six weeks old.

The facility of Children’s Lighthouse takes children from six weeks to twelve years, offers live internet video, has  security-controlled building access, has age-appropriate playgrounds, and has before and after school programs.

 

Competitive Advantage

Red Balloon Daycare will be able to offer the following competitive advantages over their competition:

  • Friendly, warm, and safe environment for children.
  • All teachers are early education certified, trained, and experienced.
  • Menu that is developed with the highest regard for nutritional value at a young age. All meals served will be nutritionally well-rounded, fresh, and prepared with the safest cleanliness standards.
  • Live internet video of all classrooms and rooms so that each parent has the ability to logon and check on their child at any given time.
  • Security-controlled facility access. Only permitted parents and visitors are given access via a passcode.
  • Age-appropriate playgrounds with the safest playground equipment.