Consulting Firm Business Plan Template

Customer Analysis

Demographic Profile of Target Market

Expert Business Consultants will target startup companies in New York City and entrepreneurs looking to embark on their own venture. These individuals may be fresh out of school, have been working at another company for awhile and would like to venture out on their own, or existing businesses that are wanting to expand and/or are needing business advice to sustain operations.

The precise demographics for New York City are:

 Number of businesses
Total for all sectors205,592
Agriculture, forestry, fishing and hunting27
Utilities73
Construction15,098
Manufacturing5,040
Wholesale trade15,005
Retail trade30,582
Transportation and warehousing5,462
Information5,041
Finance and insurance6,659
Real estate and rental and leasing19,308
Professional, scientific, and technical services27,555
Management of companies and enterprises1,044
Administrative and support and waste management and remediation services8,083
Educational services3,698
Health care and social assistance20,461
Arts, entertainment, and recreation6,196
Accommodation and food services22,132
Other services (except public administration)15,593
Industries not classified233

Customer Segmentation

Expert Business Consultants will primarily target the following customer profiles:

  • Entrepreneurs ready to embark on a new business venture
  • Startup companies that are needing advice and consultations
  • Individuals wanting to venture out on their own and need to consult about how to put a plan in place
  • Existing companies that need consulting in order to grow or sustain their business