Photography Business Plan Template

Written by Dave Lavinsky

Photography Marketing Plan

Brand & Value Proposition

Pristine Portraits Photography will offer the unique value proposition to its clientele:

  • High-quality portraits at unbeatable prices
  • Experienced and professional owner/photographer who understands the needs for every type of client
  • Quick delivery and turnaround of all portraits
  • Digital software to enhance the look and style of each portrait

Promotions Strategy

Pristine Portraits will utilize traditional marketing concepts with modern promotions in order to reach a greater audience.

Cold Calling and Door-to-Door Business Sales Calls
Jay Jameson will be visiting schools and small businesses to explain his new company and describe the photography services he will offer. He already knows the pricing that Olan Mills and Lifetouch offer to the schools and small businesses and he will offer his school portrait services and business headshot services at a lower price.

Referral Program and Word-of-Mouth
Jay will also implement a referral program that will reward an existing client with a discounted photography service if they recommend a fellow business or household for any photography service. Jay is very confident in his photography skills and is certain that once his portraits receive more exposure, he’ll be able to capture more business.

Bridal Shows and Festivals
Since a large portion of Jay’s business comes from wedding photography, Pristine Portraits will participate in advertising in bridal shows and festivals that are held annually and semi-annually in The Woodlands.

Website & Social Media
Pristine Portraits Photography will have a professionally designed website, where new and potential clients will be able to view a list of the services, pricing menu, and ability to schedule a photography session. The website will also include client testimonials and a gallery of photos with the clients’ permission.

Pristine Portraits will also have a business Facebook and Instagram profile. Jay will post monthly or seasonal photography specials and photos from previous photo shoots with the clients’ permission.



The pricing of Pristine Portraits Photography will be moderate and on par with competitors so customers feel they receive value when purchasing their photography services.