Photography Business Plan Template

Written by Dave Lavinsky

Photography Executive Summary


Business Overview

Pristine Portraits Photography is a professional photography studio located in The Woodlands, Texas that will provide photography services for students, graduates, families, and weddings. Owned by professional photographer Jay Jameson, his unique skill set and years of experience have allowed him to be a highly-recommended freelance photographer in the area. Jay has decided to open a retail location in order to expand his list of services and provide school portrait photos, senior graduation portraits, and business headshots. Pristine Portraits will be located in a retail strip center in The Woodlands that has high traffic exposure and is visible to families, students, and other small businesses.


Product Offering

The following are the list of services that Pristine Portraits Photography will offer:

  • School portraits
  • Senior graduation portraits
  • Family portraits
  • Wedding photography services
  • Business headshots

Customer Focus

Pristine Portrait Photography will focus on families, small businesses, and newly engaged couples residing in The Woodlands and the surrounding suburbs. They will also focus on elementary, middle, and high schools in the area to be able to provide school portraits for the students.


Management Team

Jay Jameson has been a freelance photographer for over ten years. A native of Houston, Jay found his passion for photography when he was a student at Rice University. After receiving his Bachelor’s degree, Jay began his photography career as a side job working as a wedding photographer and family portrait photographer. Jay is very skilled at creating a nice outdoor portrait using natural lighting and timing the session to be at a time of the day when the sun setting is perfect. Over the years, Jay has earned countless referrals and has expanded his services to providing business headshots and graduate senior portraits. Jay’s clients describe him as having a unique ability to capture the personality and sentiment of the individual.


Success Factors

Pristine Portraits Photography is primed for success by offering the following competitive advantages:

  • Professional and friendly photography services at affordable prices.
  • Experienced and professional owner who understands the needs for every type of client
  • Quick delivery and turnaround of all portraits
  • Digital software to enhance the look and style of each portrait


Financial Highlights

Pristine Portraits Photography is seeking $68,500 in debt financing to open its retail location in The Woodlands, Texas. The funding will be dedicated for leasehold improvements, working capital, marketing costs, and startup overhead expenses. The breakout of the funding is below:

  • Retail location design/build: $20,000
  • Professional photography equipment: $15,000
  • Working capital: $10,000
  • Marketing: $10,000
  • 3-months worth of salaries and wages: $13,500

The following graph below outlines the pro forma financial projections for Pristine Portraits Photography:

pro forma financial projections for Pristine Portraits Photography