Photography Business Plan Template

Written by Dave Lavinsky

Photography Competitive Analysis


Direct Competitors

Lifetouch is a national photography business that focuses on providing school portraits for elementary, middle, and high school students. The focus of Lifetouch is to provide photography services for all family events and milestones. Lifetouch has been in business for more than 80 years and is headquartered in Eden Prairie, Minnesota. They are built on the tradition of “Picture Day” and are mostly known for providing school portraits from preschool through high school graduation.

Lifetouch is also able to provide additional photography services through their partnership with JCPenney Portraits. They have also become a part of the Shutterfly family of brands. With the Shutterfly partnership, Lifetouch is able to increase their photography delivery through digital products.

Olan Mills
Olan Mills Portrait Studios is mostly known for providing family portrait services throughout the United States. Currently, all Olan Mills portrait studios can be found in JCPenney stores across the country. Their list of photography services include high-quality portrait products for the following occasions – newborn, birthday, first communion, holiday, graduation, engagement, adult and family portraits and portrait greeting cards. Olan Mills is able to provide photography through traditional print-outs or by digital albums.

Olan Mills is also a part of the Shutterfly family of brands. The partnership with Shutterfly allows customers to preserve their images with their unlimited free storage and be able to share your photos digitally.

Mindy Harmon Photography
Mindy Harmon Photography is based in The Woodlands, Texas and provides photography services for customers from the surrounding communities of Houston, Conroe, Montgomery, Spring, Tomball, Cypress, Katy, Humble, and Clear Lake. Mindy Harmon provides creative studio and on-location portrait work for children, families, high school seniors, maternity, models and commercial clients. Mindy Harmon was awarded Best of The Woodlands for her photography in 2013.

Competitive Advantage

Pristine Portraits will be able to offer the following advantages over their competition:

  • Professional and friendly photography services at affordable prices.
  • Experienced and professional owner who understands the needs for every type of client
  • Quick delivery and turnaround of all portraits
  • Digital software to enhance the look and style of each portrait