Customer Analysis
Demographic Profile of Target Market
Pristine Portraits will target a variety of individuals in the greater suburban city of The Woodlands, Texas. They will target all elementary, middle, and high schools to offer the school portrait services. They will also offer senior graduation portraits to high school seniors. The Woodlands is a suburban area of Houston that is home to thousands of families. Pristine Portraits will target all families living in the area for family portraits, pregnancy portraits, etc. Pristine Portraits will target newly engaged couples that are needing a photographer for their wedding day. They will also target small businesses as well to advertise their business headshot services.
The precise demographics for The Woodlands are:
| Total | Percent | |
|---|---|---|
| Total population | 117,270 | 100% |
| Male | 57,542 | 49.1% |
| Female | 59,728 | 50.9% |
| Under 5 years | 5,911 | 5.0% |
| 5 to 9 years | 8,077 | 6.9% |
| 10 to 14 years | 9,214 | 7.9% |
| 15 to 19 years | 8,730 | 7.4% |
| 20 to 24 years | 6,279 | 5.4% |
| 25 to 34 years | 13,937 | 11.9% |
| 35 to 44 years | 13,654 | 11.6% |
| 45 to 54 years | 17,983 | 15.3% |
| 55 to 59 years | 8,546 | 7.3% |
| 60 to 64 years | 6,636 | 5.7% |
| 65 to 74 years | 12,236 | 10.4% |
| 75 to 84 years | 4,463 | 3.8% |
| 85 years and over | 1,604 | 1.4% |
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Customer Segmentation
Pristine Portraits will primarily target the following customer and client profiles:
- Schools requiring school portrait services
- High school seniors needing senior graduation portraits
- Families
- Small businesses
- Newly engaged couples who require wedding photography services