Grocery Store Business Plan Template

Written by Dave Lavinsky

Grocery Store Company Overview


Who is Freshley’s Grocery Store?

Freshley’s Grocery Store will be a neighborhood grocery store in Des Moines, Iowa. Freshley’s will carry an array of meat, poultry, seafood, fruits, vegetables, frozen foods, deli items, dairy products and boxed groceries. Freshley’s will be located in an area of town where there are no other “big box” retail grocery franchises and the majority of residents rely on obtaining their groceries from several small specialty stores or local farmers.

Freshley’s will be selling fresh meat, poultry, and dairy products from local Iowa farms and has a contract in place with other food distributors for items such as rice, beans, soups, and perishable groceries. Pricing will be on par with competitive national grocery chains and they will run monthly and weekly specials on select food items. Freshley’s Grocery Store will also offer a membership club for frequent visitors to redeem points for discounted items.


Freshley’s Grocery Store History

Freshley’s Grocery Store will be owned and operated by Dan and Jan Walters, both natives of Des Moines and highly experienced in sourcing meat and produce from local farms. Dan and Jan have spent the last five years working at three local farms to package their products and sell them at local farmers markets. The demand has steadily increased as more and more residents are moving to Des Moines and the married couple noticed that they were selling out of all the products at the farmers market. As more and more people didn’t get a chance to purchase the meat and dairy products from the farmers market, they had to visit the farm themselves to get the food. Dan and Jan decided to venture into the grocery business and open up a retail store in town to sell the fresh meat, poultry, and dairy products from the local farms. They also contacted a grocery distributor to provide perishable items not typically sourced from farms.

Since incorporation, Freshley’s Grocery Store has achieved the following milestones:

  • Located the store location and signed a Letter of Intent with the property management company.
  • Registered Freshley’s Grocery, LLC to do business in the state of Iowa.
  • Contacted a national grocery distributor to provide grocery items from such as Kellogg’s, Kraft, Campbell’s, etc.
  • Have three contracts in place with local farms to sell their meat, poultry, farm-fresh produce, and dairy products.

Freshley’s Grocery Store Products

Freshley’s Grocery Store will sell the following products:

  • Meat & Seafood
  • Poultry
  • Produce
  • Bread & Bakery Items
  • Dairy, Eggs & Cheese
  • Beverages
  • Frozen Foods
  • Deli Items
  • Wine, Beer & Spirits
  • Cookies, Snacks & Candy
  • Breakfast & Cereal
  • Canned Goods & Soups
  • Condiments & Spices
  • Grains, Pastas & Sides