Marketing Plan
Brand & Value Proposition
Modern Mode Furniture Store will offer the unique value proposition to its clientele:
- Hip, trendy, contemporary furniture that is well-crafted and sustainable.
- Competitive pricing – it will be moderately priced in regards to the typical modern furniture retailer.
- All products come with a 3-year warranty and a money back guarantee.
Promotions Strategy
The promotions strategy for Modern Mode Furniture Store is as follows:
Location
Modern Mode Furniture Store will be located in a very convenient, highly-trafficked and popular location of Capitol Hill in Seattle. The area is known to be frequented by the hip, working professionals with disposable income. Numerous trendy stores, restaurants, and bars are within walking distance.
Social Media
Modern Mode Furniture Store will have Instagram and Facebook business profiles where Richard will post professional photographs of the furniture and showroom. The posts will be inviting and show the modern design of the products, as well as upcoming Grand Opening announcements. The advertising firm will assist with the social media in regards to the photography and obtaining a large network of followers.
Website & SEO Marketing
The advertising agency will also design and manage a very comprehensive and attractive website for Modern Mode Furniture Store. The website will be easy to navigate and include the product catalog,, contact information, and location. The SEO will also be managed to ensure that anyone searching “modern furniture near me” or “modern furniture store Seattle”, will see Modern Mode Furniture Store listed at the top of the Bing or Google search engine.
Pricing
The pricing of Modern Mode Furniture Store will be moderate and on par with competitors so customers feel they receive value when purchasing their items.