Customer Analysis
Demographic Profile of Target Market
Modern Mode Furniture Store will target the trendy, successful population of Seattle, Washington. The target market will be working professionals with disposable income and have a stylish, modern home.
The precise demographics for Seattle, Washington are:
| Total | Percent | |
|---|---|---|
| Total population | 870,340 | (X) |
| AGE | ||
| Under 5 years | 63,225 | 7.30% |
| 5 to 9 years | 59,631 | 6.90% |
| 10 to 14 years | 58,030 | 6.70% |
| 15 to 19 years | 54,319 | 6.20% |
| 20 to 24 years | 61,938 | 7.10% |
| 25 to 29 years | 77,386 | 8.90% |
| 30 to 34 years | 69,457 | 8.00% |
| 35 to 39 years | 61,807 | 7.10% |
| 40 to 44 years | 50,441 | 5.80% |
| 45 to 49 years | 48,930 | 5.60% |
| 50 to 54 years | 48,487 | 5.60% |
| 55 to 59 years | 55,764 | 6.40% |
| 60 to 64 years | 48,859 | 5.60% |
| 65 to 69 years | 37,506 | 4.30% |
| 70 to 74 years | 30,045 | 3.50% |
| 75 to 79 years | 19,066 | 2.20% |
| 80 to 84 years | 9,905 | 1.10% |
| 85 years and over | 15,544 | 1.80% |
Customer Segmentation
Modern Mode Furniture Store will primarily target the following customer profiles:
- Working professionals
- Those with disposable income
- They live in a home or condo that has a modern architectural design.