Furniture Store Business Plan Template

Customer Analysis

Demographic Profile of Target Market

Modern Mode Furniture Store will target the trendy, successful population of Seattle, Washington. The target market will be working professionals with disposable income and have a stylish, modern home.

The precise demographics for Seattle, Washington are:

 TotalPercent
Total population870,340(X)
    AGE
        Under 5 years63,2257.30%
        5 to 9 years59,6316.90%
        10 to 14 years58,0306.70%
        15 to 19 years54,3196.20%
        20 to 24 years61,9387.10%
        25 to 29 years77,3868.90%
        30 to 34 years69,4578.00%
        35 to 39 years61,8077.10%
        40 to 44 years50,4415.80%
        45 to 49 years48,9305.60%
        50 to 54 years48,4875.60%
        55 to 59 years55,7646.40%
        60 to 64 years48,8595.60%
        65 to 69 years37,5064.30%
        70 to 74 years30,0453.50%
        75 to 79 years19,0662.20%
        80 to 84 years9,9051.10%
        85 years and over15,5441.80%

Customer Segmentation

Modern Mode Furniture Store will primarily target the following customer profiles:

  • Working professionals
  • Those with disposable income
  • They live in a home or condo that has a modern architectural design.