Furniture Store Business Plan

A furniture store business plan is a plan to start and/or grow your furniture store business. Among other things, it outlines your business concept, identifies your target customers, presents your marketing plan and details your financial projections.

You can easily complete your furniture store business plan using our Furniture Store Business Plan Template here.

There are many types of furniture stores. Most stores focus on traditional designs and concepts, some stores sell discount affordable furniture, and some stores will sell from only one designer or manufacturer. Other furniture stores sell modern furniture that can either be affordable, moderately priced, or priced on the high-end.

The primary source of revenue for furniture stores are the products sold at the store and/or warehouse. The furniture store will purchase the items at cost, add a markup, and sell to the public at the marked up cost. 

The key expenses for a furniture store business are the cost of purchasing the product inventory for display, procurement, and shipment of the items. Most times, furniture products come from out of town manufacturers that are in other cities or overseas. Other expenses are the rent and utilities for the facility as well as payroll and marketing costs.

Furniture store businesses are most likely to receive funding from banks. Typically you will find a local bank and present your business plan to them. Outside investors, crowdfunding, and/or friends or family are other typical funding options. This is true for a traditional furniture store business plan or a custom furniture business plan.

Starting a furniture store business can be an exciting endeavor. Having a clear roadmap of the steps to start a business will help you stay focused on your goals and get started faster.

1. Develop A Furniture Store Business Plan - The first step in starting a business is to create a detailed furniture store business plan that outlines all aspects of the venture. This should include potential market size and target customers, the services or products you will offer, pricing strategies and a detailed financial forecast.  

2. Choose Your Legal Structure - It's important to select an appropriate legal entity for your furniture store business. This could be a limited liability company (LLC), corporation, partnership, or sole proprietorship. Each type has its own benefits and drawbacks so it’s important to do research and choose wisely so that your furniture store business is in compliance with local laws.

3. Register Your Furniture Store Business - Once you have chosen a legal structure, the next step is to register your furniture store business with the government or state where you’re operating from. This includes obtaining licenses and permits as required by federal, state, and local laws. 

4. Identify Financing Options - It’s likely that you’ll need some capital to start your furniture store business, so take some time to identify what financing options are available such as bank loans, investor funding, grants, or crowdfunding platforms. 

5. Choose a Location - Whether you plan on operating out of a physical location or not, you should always have an idea of where you’ll be based should it become necessary in the future as well as what kind of space would be suitable for your operations. 

6. Hire Employees - There are several ways to find qualified employees including job boards like LinkedIn or Indeed as well as hiring agencies if needed – depending on what type of employees you need it might also be more effective to reach out directly through networking events. 

7. Acquire Necessary Furniture Store Equipment & Supplies - In order to start your furniture store business, you'll need to purchase all of the necessary equipment and supplies to run a successful operation. 

8. Market & Promote Your Business - Once you have all the necessary pieces in place, it’s time to start promoting and marketing your furniture store business. This includes creating a website, utilizing social media platforms like Facebook or Twitter, and having an effective Search Engine Optimization (SEO) strategy. You should also consider traditional marketing techniques such as radio or print advertising. 

Learn more about how to start a successful furniture store business:

• How to Start a Furniture Store Business

You can download our free furniture store business plan template PDF here. This is a sample furniture store business plan template you can use in PDF format.