Customer Analysis
Demographic Profile of Target Market
TY’s Bookstore will target all residents of Portland, Oregon. While the close proximity to the local university will bring in college students and staff, Thomas also hopes to bring in families and residents from all walks of life to the bookstore.
The precise demographics for Portland, Oregon are:
| Total | Percent | |
|---|---|---|
| Total population | 1,680,988 | 100% |
| Male | 838,675 | 49.9% |
| Female | 842,313 | 50.1% |
| 20 to 24 years | 114,872 | 6.8% |
| 25 to 34 years | 273,588 | 16.3% |
| 35 to 44 years | 235,946 | 14.0% |
| 45 to 54 years | 210,256 | 12.5% |
| 55 to 59 years | 105,057 | 6.2% |
| 60 to 64 years | 87,484 | 5.2% |
| 65 to 74 years | 116,878 | 7.0% |
| 75 to 84 years | 52,524 | 3.1% |
Customer Segmentation
TY’s Bookstore will primarily target the following customer profiles:
- University college students and staff
- Families with children
- Retirees
- Authors and other literary arts professionals who have a deep appreciation for books