Bookstore Business Plan Template

Written by Dave Lavinsky

Bookstore Company Overview


Who is TY’s Bookstore?

TY’s Bookstore is a newly established bookstore located in Portland, Oregon. It sells books of all genres, bookmarks, notebooks and journals, calendars, puzzles, and a selection of board games. As an independent bookstore, TY’s Bookstore is not dedicated to one publisher; it will sell books from an array of publishers with some written by local independent Portland authors. TY’s Bookstore will be located within walking distance of the University of Portland. TY’s Bookstore will target all residents of Portland, particularly those with a fond appreciation of literary arts.

TY’s Bookstore is solely owned by Thomas Young, an author who has amassed an immense collection of books and wants to share his love of books with the greater Portland community. As an author himself, Thomas wants to support other authors by having a rotating “Author of the Month” where he will prominently display their book and hold an author book signing where they can discuss their book publicly and be available to meet and socialize with fans at the store.

TY’s Bookstore will also hold a Book Club, where people can gather weekly to discuss select books that the club chooses to read. The Book Club will read a different book weekly and meet to discuss their thoughts at TY’s Bookstore. Thomas believes that by keeping his clientele engaged, it will lead to greater customer loyalty and frequent book sales.


TY’s Bookstore History

TY’s Bookstore will be owned and operated by Thomas Young, a local author who has published a handful of his works by a small publishing company. While Thomas loves to write and will continue to write in his free time, his true passion lies in collecting several types of books and discussing them with various people. Thomas has a deep appreciation for other authors and wants to do his best to support the literary arts.

Thomas has been building his savings and business plan to launch his own independent bookstore for the past five years.

Since incorporation, TY’s Bookstore has achieved the following milestones:

  • Located the bookstore location and signed a Letter of Intent with the property management company.
  • Registered TY’s Bookstore, LLC to do business in the state of Oregon.
  • Contacted several book distributors to begin discussions for TY’s Bookstore to sell books from different publishing companies.
  • Has started putting together an email list of potential customers and book club members so Thomas can begin sending teaser emails of upcoming news and events.


TY’s Bookstore Products

TY’s Bookstore will sell the following products:

  • Books of all genres
  • Children’s books
  • Young adult books
  • Bookmarks
  • Notebooks and journals
  • Calendars
  • Puzzles
  • Small selection of board games