Real Estate Agent Business Plan Template

Written by Dave Lavinsky

Real Estate Agent Customer Analysis

Demographic Profile of Target Market

Barbara Brooks, Real Estate Agent, will target those residents residing in Malibu and those looking to move to Malibu. Barbara’s goal is to eventually represent luxury properties and wealthy clients exclusively, but she is aware that she will need to increase her realtor reputation first by increased experience in the field. For now, Barbara will start small with first time home buyers and low to middle income properties, sellers, and buyers.

The precise demographics for the area are:

    Total population12,620100%
        Under 5 years2532.00%
        5 to 9 years4043.20%
        10 to 14 years9067.20%
        15 to 19 years6224.90%
        20 to 24 years5824.60%
        25 to 34 years8006.30%
        35 to 44 years9947.90%
        45 to 54 years2,16517.20%
        55 to 59 years1,48811.80%
        60 to 64 years1,1939.50%
        65 to 74 years1,88414.90%
        75 to 84 years9007.10%
        85 years and over4293.40%
    Total housing units7,778100%
        Occupied housing units5,68173.00%
        Vacant housing units2,09727.00%
    Total housing units7,7787,778
        1-unit, detached5,17266.50%
        1-unit, attached5917.60%
        2 units991.30%
        3 or 4 units5316.80%
        5 to 9 units951.20%
        10 to 19 units1772.30%
        20 or more units3043.90%
    Occupied housing units5,6815,681
    Owner-occupied units4,4104,410
        Less than $50,000671.50%
        $50,000 to $99,99900.00%
        $100,000 to $149,9991082.40%
        $150,000 to $199,999200.50%
        $200,000 to $299,999831.90%
        $300,000 to $499,999390.90%
        $500,000 to $999,99964914.70%
        $1,000,000 or more3,44478.10%


Customer Segmentation

Barbara Brooks Real Estate Agent, will primarily target the following customer profiles:

  • First time home buyers
  • Those residents selling, buying, or leasing within Malibu or its surrounding communities
  • Residents looking to move or relocate to Malibu in the next six months