Real Estate Agent Business Plan Template

Written by Dave Lavinsky

Real Estate Agent Competitive Analysis

Direct and Indirect Competitors

Barbara Brooks, Real Estate Agent, will face competition from other real estate agents with similar business profiles. A description of each competitor realtor is below.

Brian Burdman

Brian Burdman is an established real estate agent in California that serves Los Angeles County, Malibu County, and Pasadena County. He provides expert real estate advice in the fields of selling your home and property management services. He is widely known around town as the realtor who claims they can sell your home within 90 days and provides a personal guarantee that the client will be satisfied with the sale of their home. Brian has an extensive network of contacts and he is constantly on the lookout for prospective buyers by communicating to area realtors regarding their clients’ needs. His personal guarantee states that he will sell your home in 90 days or he will buy it.

Brian Burdman belongs to the Century 21 real estate brokerage firm and his office employs a staff of 10 employees. Other services that Brian and his team offer are leasing services, property management, listing homes, selling homes, tenant representation, buyer’s agent, and seller’s agent.


Chris Cardona

Mr. Chris Cardona is a well-known real estate agent in Los Angeles, Pasadena, Bel Air, and Malibu who specializes in the selling and listing of luxury homes. His minimum for real estate representation is $2 million. Chris has been a real estate agent in California for over 20 years and through his extensive networking, customer service skills, and savvy investing, he has been able to work through the ranks and become an exclusive luxury real estate agent. Chris was previously connected to the Century 21 Real Estate Team in California, and ventured out on his own as an independent agent five years ago. Since becoming independent, Chris has been the exclusive agent for some of California’s wealthiest residents. He has represented numerous wealthy individuals by listing their mansions and/or purchasing mansions. Chris spends much of his time networking at industry events or mingling at the local country clubs by playing golf with some of his clientele.


Molly Monroe

Ms. Molly Monroe is also a newcomer to the California real estate industry. She recently graduated from The Real Estate Academy and is looking to be represented with Coldwell Banker. Molly is specializing in first time homebuyers, buyer’s representation, seller’s representation, and property management. Molly has been networking around the local real estate industry events and is attempting to be the exclusive agent for a mortgage loan company and/or a title company. Molly understands the real estate industry in any market is highly competitive and she knows that business and commissions are built upon relationships.

Molly and Barbara will be competing for the same client profile in Malibu and its surrounding communities.

Competitive Advantage

Barbara Brooks, Real Estate Agent, will be able to offer the following advantages over their competition:

  • Friendly and knowledgeable real estate professional with exceptional customer service skills and as a native resident of Malibu, she is extremely knowledgeable of the local real estate market.
  • Barbara has become adept at compiling market reports for her clients and local comp reports regarding a specific property.
  • Barbara has an extensive network of clients, agents, title officers, appraisers, and mortgage loan officers.
  • Her ability to hustle and work until the client is satisfied is unmatched in the real estate network.