Insurance Business Plan Template

Written by Dave Lavinsky

Insurance Customer Analysis

Demographic Profile of Target Market

Best Protection Insurance Agency will target all small and midsize businesses of Dallas, Texas. Chad has specialized in providing insurance solutions for companies, rather than individuals. Best Protection Insurance Agency is able to provide all insurance needs for a small to midsize company – from employee workers’ comp to business auto, to property and liability protection.

The precise business demographics for the Dallas, Texas are:

Number of businesses
Total for all sectors205,592
Agriculture, forestry, fishing and hunting27
Wholesale trade15,005
Retail trade30,582
Transportation and warehousing5,462
Finance and insurance6,659
Real estate and rental and leasing19,308
Professional, scientific, and technical services27,555
Management of companies and enterprises1,044
Administrative and support and waste management and remediation services8,083
Educational services3,698
Health care and social assistance20,461
Arts, entertainment, and recreation6,196
Accommodation and food services22,132
Other services (except public administration)15,593
Industries not classified233

Customer Segmentation

Best Protection Insurance Agency will primarily target the following customer and client profiles:

  • Construction companies
  • Manufacturing companies
  • Oil & Gas Companies
  • Hospitality Businesses
  • Small Healthcare Practices