Financial Advisor Business Plan Template

Written by Dave Lavinsky

Financial Advisor Marketing Plan

Brand & Value Proposition

Prime Wealth Financial Advisors will offer the unique value proposition to its clientele:

  • Personalized and tailored approach to each clients’ needs and goals.
  • Consistent quarterly communication to all clients.
  • Offers more financial services than the competition.

Promotions Strategy

The promotions strategy for Prime Wealth Financial Advisors is as follows:

Word of Mouth & Referrals

Andrew Shane and Timothy Johnson have amassed a great deal of consistent clients they will take with them when they open Prime Wealth Financial Advisors. Because Andrew and Shane have been able to increase their clients’ wealth and obtain their financial goals, they are consistently being referred to other colleagues and contacts of their clients.


Prime Wealth Financial Advisors will be a member of the Philadelphia Chamber of Commerce and the local small business organizations in order to network and advertise their services. They will attend all meetings, galas, and industry events in order to increase their exposure.

Advertisements in Business Publications

Prime Wealth Financial Advisors will purchase one-page glossy ads that are professionally designed to be seen in financial publications and local business publications.


The pricing of Prime Wealth Financial Advisors will be moderate and on par with competitors so customers feel they receive value when purchasing their services.