Brand & Value Proposition
Regal Men Barber Shop will offer the unique value proposition to its clientele:
- Highly trained staff of experts whose main focus is the best customer service experience possible.
- Comprehensive menu of services for a polished and regal look.
- Trained barbers that are up-do-date with the trendiest cuts and services.
- Pricing that can undercut the competition without sacrificing quality luxury service.
The promotions strategy for Regal Men Barber Shop is as follows:
Regal Men Barber Shop will have Instagram and Facebook business profiles where Maxwell will post pictures of his clients after they receive one of his signature cuts or shave. He’ll feature pictures of the designs he can do on clients as well.
Website & SEO Marketing
Maxwell will hire his nephew who is a graphic designer to design and manage a very comprehensive and attractive website for Regal Men Barber Shop. The website will be easy to navigate and include the menu of services, pricing, contact information, and location. The SEO will be managed to ensure that anyone searching “barber shop near me” or “barber shop Minneapolis”, will see Regal Men Barber Shop listed at the top of the Bing or Google search engine.
Referrals/Word of Mouth
Maxwell has a long list of loyal clients who will continue to stay with him as he transitions to owner of his barber shop. Those clients will help spread the word of Regal Men Barber Shop for anyone looking for a new place to get a nice, fresh haircut.
The pricing of Regal Men Barber Shop will be moderate and on par with competitors so customers feel they receive value when utilizing its barber shop services.