Barber Shop Customer Analysis
Demographic Profile of Target Market
Regal Men Barber Shop will target men of all ages in Minneapolis, Minnesota. The clientele will be men and boys from all walks of life. Maxwell has clients that are blue collar, lots of high school and college students, and corporate executives. The barber shop will be friendly and non-pretentious so whoever walks in feels comfortable and has a sense of belonging.
The precise demographics for Minneapolis, Minnesota are:
| Total | Percent | |
|---|---|---|
| Total population | 870,340 | (X) |
| Â Â Â Â AGE | ||
| Â Â Â Â Â Â Â Â Under 5 years | 63,225 | 7.30% |
| Â Â Â Â Â Â Â Â 5 to 9 years | 59,631 | 6.90% |
| Â Â Â Â Â Â Â Â 10 to 14 years | 58,030 | 6.70% |
| Â Â Â Â Â Â Â Â 15 to 19 years | 54,319 | 6.20% |
| Â Â Â Â Â Â Â Â 20 to 24 years | 61,938 | 7.10% |
| Â Â Â Â Â Â Â Â 25 to 29 years | 77,386 | 8.90% |
| Â Â Â Â Â Â Â Â 30 to 34 years | 69,457 | 8.00% |
| Â Â Â Â Â Â Â Â 35 to 39 years | 61,807 | 7.10% |
| Â Â Â Â Â Â Â Â 40 to 44 years | 50,441 | 5.80% |
| Â Â Â Â Â Â Â Â 45 to 49 years | 48,930 | 5.60% |
| Â Â Â Â Â Â Â Â 50 to 54 years | 48,487 | 5.60% |
| Â Â Â Â Â Â Â Â 55 to 59 years | 55,764 | 6.40% |
| Â Â Â Â Â Â Â Â 60 to 64 years | 48,859 | 5.60% |
| Â Â Â Â Â Â Â Â 65 to 69 years | 37,506 | 4.30% |
| Â Â Â Â Â Â Â Â 70 to 74 years | 30,045 | 3.50% |
| Â Â Â Â Â Â Â Â 75 to 79 years | 19,066 | 2.20% |
| Â Â Â Â Â Â Â Â 80 to 84 years | 9,905 | 1.10% |
| Â Â Â Â Â Â Â Â 85 years and over | 15,544 | 1.80% |
Customer Segmentation
Regal Men Barber Shop will primarily target the following customer profiles:
- Blue collar men
- White collar men
- Senior citizens
- Men with sons who will be getting a haircut with their father
- Male high school students
- Male college students