Hotel Business Plan Template

Customer Analysis

Demographic Profile of Target Market

Pegasus Hotel will target the population of Austin, Texas, its surrounding communities, and travelers visiting Austin for work or play. Guests will be mid to high level income, enjoy traveling, enjoy visiting spas and high-end restaurants, and work in the corporate or government sector.

The precise demographics for Austin, Texas are:

Zip Code:7871278718
Total Population13,05926,896
Male52.6%48.5%
Female47.4%51.5%
15 to 19 years3.6%3.6%
20 to 24 years61.4%62.2%
25 to 29 years21.0%20.5%
30 to 34 years14.0%13.7%
Household income $50,000 to $74,9991.2%2.3%
Household income $75,000 to $99,9999.8%10.2%
Household income $100,000 to $124,9993.6%3.2%
Household income $125,000 to $149,99910.8%8.9%
Household income $150,000 to $199,99927.4%27.2%
Household income $200,000 or more47.2%49.0%

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Customer Segmentation

Pegasus Hotel will primarily target the following customer profiles:

  • Individuals and families who have disposable income (mid to high level)
  • Frequent travelers
  • Individuals who dine out and visit spas frequently
  • White collar workers (corporate or government office)