Warehouse Business Plan
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Executive Summary
Business Overview
FlexiStore Warehousing is a startup warehousing business located in Tulsa, Oklahoma. The company is founded by Martin Snow, a warehouse manager who has an extensive number of customers who have appreciated his service in the past ten years of his employment with a national chain warehouse company. Martin consistently went out of his way to accommodate the particular and sometimes, unique, needs of his customers in moving goods of all types into and out of the appropriate warehousing; the perfect sized facility, warehousing that was renovated to meet customer needs, and other specific solutions for customers. Whether large inventory or small, Martin Snow was known in the chain as the “Go To” solution-provider.
FlexiStore Warehousing will provide an advanced technology infrastructure, including barcode scanning, RFID tracking, and automated inventory management systems. These systems will ensure goods are brought in as properly tracked, sorted, managed and, finally, sent out without errors or issues involved.
Product Offering
The following are the services that FlexiStore Warehousing will provide:
- Logistics management
- State-of-the-art facility
- Advanced technology infrastructure
- Highly-skilled team
- Clear access to major transportation hubs
- Timely entry/exit management
- Fulfillment options
- Value-added options
- Technology-driven security system
Customer Focus
FlexiStore Warehousing will target e-commerce companies. They will also target medium-to-large manufacturers. They will target regional wholesale companies. They will also target medium-to-large retail outlets, chains and other stores needing warehousing for overstocks or ancillary goods.
Management Team
FlexiStore Warehousing will be owned and operated by Martin, “aka Marty,” Snow. He recruited his former warehouse associates, Roger Hartwell and Kenny Jones, to assist in the management of the startup business.
Marty Snow is a veteran of over fifteen years of warehousing experience, five of those years in management. His former employer was a national chain, which meant that Marty was limited in some areas where he could see that improvements to inventory, storage and processing could have been a factor in gaining or retaining customers. For these reasons, and with a large following of customers who’ve already agreed to move their warehousing to his startup, Marty has made the decision to form FlexiStore Warehousing.
Roger Hartwell, formerly a warehouse team member with Marty, will take on the role of Inventory Control Manager. In this role, he will exercise his depth of knowledge using the advanced technology tools installed to perfect the process of inventory control. Roger has a background in the U.S. Marines as a Staff Sergeant in the logistics department of a nearby station.
Kenny Jones, a former team warehouse member with Marty, will take on the role of Operations Manager, overseeing the movement of goods in, through, and out of the warehousing process. His keen eye for detail and depth of warehousing knowledge has earned him this role.
Success Factors
FlexiStore Warehousing will be able to achieve success by offering the following competitive advantages:
- Friendly, knowledgeable, and highly-qualified team of FlexiStore Warehousing
- State-of-the-art facility
- Advanced technology infrastructure
- Fulfillment options
- Value-added options
- Technology-driven security system
Download the Warehouse business plan template (including a customizable financial model) to your computer here <–
Financial Highlights
FlexiStore Warehousing is seeking $200,000 in debt financing to launch its FlexiStore Warehousing. The funding will be dedicated toward securing the office space and purchasing office equipment and supplies. Funding will also be dedicated toward three months of overhead costs to include payroll of the staff, rent, and marketing costs for the print ads and marketing costs. The breakout of the funding is below:
- Office space build-out: $20,000
- Office equipment, supplies, and materials: $10,000
- Three months of overhead expenses (payroll, rent, utilities): $150,000
- Marketing costs: $10,000
- Working capital: $10,000
The following graph outlines the financial projections for FlexiStore Warehousing.
Company Overview
Who is FlexiStore Warehousing?
FlexiStore Warehousing is a newly established, full-service warehouse business in Tulsa, Oklahoma. FlexiStore Warehousing will be the most reliable, cost-effective, and efficient choice for commercial enterprises throughout Tulsa and the surrounding communities. FlexiStore Warehousing will provide a comprehensive menu of warehousing and inventory control services for any client to utilize. Their full-service approach includes a comprehensive array of technology-driven processes that guarantee inventory control, logistics movements, and security.
FlexiStore Warehousing will be able to warehouse goods for any medium-to-large manufacturer or other entity. The team of professionals are highly qualified and experienced in logistics, inventory control and warehousing solutions. FlexiStore Warehousing removes all headaches and issues of common warehousing issues and ensures service and reliability are included in the best customer service.
FlexiStore Warehousing History
Since incorporation, FlexiStore Warehousing has achieved the following milestones:
- Registered FlexiStore Warehousing, LLC to transact business in the state of Oklahoma.
- Has a contract in place at one of the nearby buildings to set up its 10,000 square foot office space.
- Reached out to numerous contacts and former clients to refer FlexiStore Warehousing to associates in their industry.
- Began recruiting a staff of ten warehousing team members and office personnel to work at FlexiStore Warehousing.
FlexiStore Warehousing Services
The following will be the services FlexiStore Warehousing will provide:
- Logistics management
- State-of-the-art facility
- Advanced technology infrastructure
- Highly-skilled team
- Clear access to major transportation hubs
- Timely entry/exit management
- Fulfillment options
- Value-added options
- Technology-driven security system
Industry Analysis
The warehousing industry is expected to grow over the next five years to over $1,007 billion.
The growth will be driven by the increased number of goods imported into the U.S. which require either distribution or warehousing until clients schedule shipments.
The growth will also be driven by increasing demand for efficient logistics and supply chain management
The growth will also be driven by an increasing need for advanced security systems as warehouse thefts continue to be problematic
The growth will also be driven by e-commerce, which will call for more fulfillment capabilities, upsell options and other consumer offers that will necessitate warehousing special services.
Costs will likely be reduced as shipments increase and supply chain issues are resolved from years past.
Costs will likely be reduced as improved shipping times increase the regulation of delivery of goods, implementing a smoother process for inventory and logistics control.
Download the Warehouse business plan template (including a customizable financial model) to your computer here <–
Customer Analysis
Demographic Profile of Target Market
FlexiStore Warehousing will target e-commerce companies. They will also target medium-to-large manufacturers. They will target regional wholesale companies. They will also target medium-to-large retail outlets, chains and other stores needing warehousing for overstocks or ancillary goods.
The precise demographics for FlexiStore Warehousing are:
| Total | Percent | |
|---|---|---|
| Total population | 1,680,988 | 100% |
| Male | 838,675 | 49.9% |
| Female | 842,313 | 50.1% |
| 20 to 24 years | 114,872 | 6.8% |
| 25 to 34 years | 273,588 | 16.3% |
| 35 to 44 years | 235,946 | 14.0% |
| 45 to 54 years | 210,256 | 12.5% |
| 55 to 59 years | 105,057 | 6.2% |
| 60 to 64 years | 87,484 | 5.2% |
| 65 to 74 years | 116,878 | 7.0% |
| 75 to 84 years | 52,524 | 3.1% |
Customer Segmentation
FlexiStore Warehousing will primarily target the following customer profiles:
- e-commerce
- Medium-to-large manufacturers
- Regional wholesale companies
- Medium-to-large retail outlets and chains
- Stores needing overstock facilities
Competitive Analysis
Direct and Indirect Competitors
FlexiStore Warehousing will face competition from other companies with similar business profiles. A description of each competitor company is below.
Swift Logistics
Swift Logistics is a warehouse business located in Claremore, thirty miles from Tulsa, Oklahoma. The business is owned by Jack Parsons, an entrepreneur who has determined the warehousing market is a viable and profitable venture. Jack Parsons has instituted previously-unknown technology systems into the warehouse company, where the results have been mixed success throughout. The company owns five warehouses, soliciting small to medium-sized businesses as clients.
Jack Parsons has an extensive list of clients that has grown from the past ventures he has initiated. He has a mixed amount of success in these ventures, but has a dedicated following of supporters willing to continue investing in each venture. Former startups include Rent-a-Place LLC, a traveler’s rental business; HowsAboutThat, Inc., a company that sells unusual toys and novelties; and TeddyBear Wonders, Inc., a company that imports teddy bears of all kinds.
Exceptional Service Wearhouse Co.
Exceptional Service Warehouse Company has five warehouse units of 120,000 square feet each. It is located in Fort Worth, Texas, about 180 miles from Tulsa, Oklahoma. As a direct competitor, Exceptional Service Warehouse is a large-scale service with multiple options for customers who need a vast array of services. The organization has over 300 team members with multiple offices and functions within the general administration of the company.
Exceptional Service Warehouse has a strategic initiative to include the very largest inventory supplies in the nation within their warehousing facilities. Toward this end, the company does not solicit any business from medium or small-sized companies, nor does the company allow any exceptions to their stated policies. This somewhat limits the participation of smaller companies and does not offer solutions when potential clients present unusual circumstances or emergency requests.
Thomas & Harris Warehouse
The Thomas & Harris Warehouse company is located in Tulsa, Oklahoma in the southeastern portion of the city. The company targets small businesses specializing in grocery items, including refrigerated and frozen goods. This specialty ensures a steady stream of grocery store clients and other large chains who need emergency supplies for overstocks or other grocery items. Overall, the team of six people run the warehousing and operate the administrative side of the business. There is no technology for inventory control or distribution and there are no options for added value packaging or fulfillment of orders. The targeted customers are grocery stores or wholesalers to grocery stores or chains.
Download the Warehouse business plan template (including a customizable financial model) to your computer here <–
Competitive Advantage
FlexiStore Warehousing will be able to offer the following advantages over their competition:
- Friendly, knowledgeable, and highly-qualified team of FlexiStore Warehousing
- State-of-the-art facility
- Advanced technology infrastructure
- Fulfillment options
- Value-added options
- Technology-driven security system
Marketing Plan
Brand & Value Proposition
FlexiStore Warehousing will offer the unique value proposition to its clientele:
- Highly-qualified team of skilled employees who are able to provide a comprehensive array of services
- Technology-driven systems that manage inventory, logistics and cost controls throughout the warehousing system
- High-tech security systems that guarantee the safety of warehouse goods
- Fulfillment and upsell options; logistics RFID controls and other options
- Unbeatable pricing to its clients; they will offer the lowest pricing in Tulsa.
Promotions Strategy
The promotions strategy for FlexiStore Warehousing is as follows:
Word of Mouth/Referrals
FlexiStore Warehousing has built up an extensive list of contacts over the years by providing exceptional service and expertise to their former clients. Marty Snow has multiple former clients who have announced to him they are following him to the new company and will also help spread the word of FlexiStore Warehousing.
Professional Associations and Networking
Marty Snow will be involved in networking during industry associations and trade shows related to warehousing, technology solutions, and related subjects. He will also offer to speak or exhibit the successful processes of his new startup to others to help spread the word of efficiencies that can be offered to all new customers.
Website/SEO Marketing
FlexiStore Warehousing will extensively utilize their website. The website will be well organized, informative, and list all their services that FlexiStore Warehousing provides. The website will also list their contact information and list their available square footage for rent on any given day and date. The up-to-the-minute information will help clients immediately identify the capabilities they need for warehousing. The website presence will contain SEO marketing tactics so that anytime someone types in the Google or Bing search engine “warehouse company” or “warehouse near me”, FlexiStore Warehousing will be listed at the top of the search results.
Pricing
The pricing of FlexiStore Warehousing will be moderate and on par with competitors so customers feel they receive excellent value when purchasing their services.
Operations Plan
The following will be the operations plan for FlexiStore Warehousing.
Operation Functions:
- Martin Snow will be the Owner and President of the company. He will oversee all staff and manage client relations. Martin has spent the past year recruiting the following staff:
- Roger Hartwell, formerly a warehouse team member with Marty, will take on the role of Inventory Control Manager. In this role, he will exercise his depth of knowledge using the advanced technology tools installed to perfect the process of inventory control.
- Kenny Jones, a former team warehouse member with Marty, will take on the role of Operations Manager, overseeing the movement of goods in, through, and out of the warehousing process.
Download the Warehouse business plan template (including a customizable financial model) to your computer here <–
Milestones:
FlexiStore Warehousing will have the following milestones completed in the next six months.
- 5/1/202X – Finalize contract to lease office space
- 5/15/202X – Finalize personnel and staff employment contracts for the FlexiStore Warehousing
- 6/1/202X – Finalize contracts for FlexiStore Warehousing clients
- 6/15/202X – Begin networking at industry events
- 6/22/202X – Begin moving into FlexiStore Warehousing office
- 7/1/202X – FlexiStore Warehousing opens its office for business
Management Team
Marty Snow will be the owner and operator of the FlexiStore Warehousing company. He has recruited his former warehouse associates, Roger Hartwell and Kenny Jones, to assist in the management of the startup business.
Marty Snow is a veteran of over fifteen years of warehousing experience, five of those years in management. His former employer was a national chain, which meant that Marty was limited in some areas where he could see that improvements to inventory, storage and processing could have been a factor in gaining or retaining customers. For these reasons, and with a large following of customers who’ve already agreed to move their warehousing to his startup, Marty has made the decision to form FlexiStore Warehousing.
Roger Hartwell, formerly a warehouse team member with Marty, will take on the role of Inventory Control Manager. In this role, he will exercise his depth of knowledge using the advanced technology tools installed to perfect the process of inventory control. Roger has a background in the U.S. Marines as a Staff Sergeant in the logistics department of a nearby station.
Kenny Jones, a former team warehouse member with Marty, will take on the role of Operations Manager, overseeing the movement of goods in, through, and out of the warehousing process. His keen eye for detail and depth of warehousing knowledge has earned him this role.
Financial Plan
Key Revenue & Costs
The revenue drivers for FlexiStore Warehousing are the fees they will charge to clients for their services.
The cost drivers will be the overhead costs required in order to staff FlexiStore Warehousing. The expenses will be the payroll cost, rent, utilities, office supplies, and marketing materials.
Funding Requirements and Use of Funds
FlexiStore Warehousing is seeking $200,000 in debt financing to launch its warehousing business. The funding will be dedicated toward securing the office space and purchasing office equipment and supplies. Funding will also be dedicated toward three months of overhead costs to include payroll of the staff, rent, and marketing costs for the print ads and association memberships. The breakout of the funding is below:
- Office space build-out: $20,000
- Office equipment, supplies, and materials: $10,000
- Three months of overhead expenses (payroll, rent, utilities): $150,000
- Marketing costs: $10,000
- Working capital: $10,000
Download the Warehouse business plan template (including a customizable financial model) to your computer here <–
Key Assumptions
The following outlines the key assumptions required in order to achieve the revenue and cost numbers in the financials and in order to pay off the startup business loan.
- Number of Clients Per Month: 26
- Average Revenue per Month: $78,000
- Office Lease per Year: $100,000
Financial Projections
Income Statement
| FY 1 | FY 2 | FY 3 | FY 4 | FY 5 | ||
|---|---|---|---|---|---|---|
| Revenues | ||||||
| Total Revenues | $360,000 | $793,728 | $875,006 | $964,606 | $1,063,382 | |
| Expenses & Costs | ||||||
| Cost of goods sold | $64,800 | $142,871 | $157,501 | $173,629 | $191,409 | |
| Lease | $50,000 | $51,250 | $52,531 | $53,845 | $55,191 | |
| Marketing | $10,000 | $8,000 | $8,000 | $8,000 | $8,000 | |
| Salaries | $157,015 | $214,030 | $235,968 | $247,766 | $260,155 | |
| Initial expenditure | $10,000 | $0 | $0 | $0 | $0 | |
| Total Expenses & Costs | $291,815 | $416,151 | $454,000 | $483,240 | $514,754 | |
| EBITDA | $68,185 | $377,577 | $421,005 | $481,366 | $548,628 | |
| Depreciation | $27,160 | $27,160 | $27,160 | $27,160 | $27,160 | |
| EBIT | $41,025 | $350,417 | $393,845 | $454,206 | $521,468 | |
| Interest | $23,462 | $20,529 | $17,596 | $14,664 | $11,731 | |
| PRETAX INCOME | $17,563 | $329,888 | $376,249 | $439,543 | $509,737 | |
| Net Operating Loss | $0 | $0 | $0 | $0 | $0 | |
| Use of Net Operating Loss | $0 | $0 | $0 | $0 | $0 | |
| Taxable Income | $17,563 | $329,888 | $376,249 | $439,543 | $509,737 | |
| Income Tax Expense | $6,147 | $115,461 | $131,687 | $153,840 | $178,408 | |
| NET INCOME | $11,416 | $214,427 | $244,562 | $285,703 | $331,329 |
Balance Sheet
| FY 1 | FY 2 | FY 3 | FY 4 | FY 5 | ||
|---|---|---|---|---|---|---|
| ASSETS | ||||||
| Cash | $154,257 | $348,760 | $573,195 | $838,550 | $1,149,286 | |
| Accounts receivable | $0 | $0 | $0 | $0 | $0 | |
| Inventory | $30,000 | $33,072 | $36,459 | $40,192 | $44,308 | |
| Total Current Assets | $184,257 | $381,832 | $609,654 | $878,742 | $1,193,594 | |
| Fixed assets | $180,950 | $180,950 | $180,950 | $180,950 | $180,950 | |
| Depreciation | $27,160 | $54,320 | $81,480 | $108,640 | $135,800 | |
| Net fixed assets | $153,790 | $126,630 | $99,470 | $72,310 | $45,150 | |
| TOTAL ASSETS | $338,047 | $508,462 | $709,124 | $951,052 | $1,238,744 | |
| LIABILITIES & EQUITY | ||||||
| Debt | $315,831 | $270,713 | $225,594 | $180,475 | $135,356 | |
| Accounts payable | $10,800 | $11,906 | $13,125 | $14,469 | $15,951 | |
| Total Liability | $326,631 | $282,618 | $238,719 | $194,944 | $151,307 | |
| Share Capital | $0 | $0 | $0 | $0 | $0 | |
| Retained earnings | $11,416 | $225,843 | $470,405 | $756,108 | $1,087,437 | |
| Total Equity | $11,416 | $225,843 | $470,405 | $756,108 | $1,087,437 | |
| TOTAL LIABILITIES & EQUITY | $338,047 | $508,462 | $709,124 | $951,052 | $1,238,744 |
Cash Flow Statement
| FY 1 | FY 2 | FY 3 | FY 4 | FY 5 | ||
|---|---|---|---|---|---|---|
| CASH FLOW FROM OPERATIONS | ||||||
| Net Income (Loss) | $11,416 | $214,427 | $244,562 | $285,703 | $331,329 | |
| Change in working capital | ($19,200) | ($1,966) | ($2,167) | ($2,389) | ($2,634) | |
| Depreciation | $27,160 | $27,160 | $27,160 | $27,160 | $27,160 | |
| Net Cash Flow from Operations | $19,376 | $239,621 | $269,554 | $310,473 | $355,855 | |
| CASH FLOW FROM INVESTMENTS | ||||||
| Investment | ($180,950) | $0 | $0 | $0 | $0 | |
| Net Cash Flow from Investments | ($180,950) | $0 | $0 | $0 | $0 | |
| CASH FLOW FROM FINANCING | ||||||
| Cash from equity | $0 | $0 | $0 | $0 | $0 | |
| Cash from debt | $315,831 | ($45,119) | ($45,119) | ($45,119) | ($45,119) | |
| Net Cash Flow from Financing | $315,831 | ($45,119) | ($45,119) | ($45,119) | ($45,119) | |
| Net Cash Flow | $154,257 | $194,502 | $224,436 | $265,355 | $310,736 | |
| Cash at Beginning of Period | $0 | $154,257 | $348,760 | $573,195 | $838,550 | |
| Cash at End of Period | $154,257 | $348,760 | $573,195 | $838,550 | $1,149,286 |
Warehouse Business Plan FAQs
What Is a Warehouse Business Plan?
A warehouse business plan is a plan to start and/or grow your warehouse business. Among other things, it outlines your business concept, identifies your target customers, presents your marketing plan and details your financial projections.
You can easily complete your Warehouse business plan using our Warehouse Business Plan Template here.
What are the Main Types of Warehouse Businesses?
There are a number of different kinds of warehouse businesses, some examples include: Distribution centers, Climate-controlled warehouses, Smart warehouses, Bonded warehouses, and Consolidated warehouses.
How Do You Get Funding for Your Warehouse Business Plan?
Warehouse businesses are often funded through small business loans. Personal savings, credit card financing and angel investors are also popular forms of funding.
What are the Steps To Start a Warehouse Business?
Starting a warehouse business can be an exciting endeavor. Having a clear roadmap of the steps to start a business will help you stay focused on your goals and get started faster.
1. Develop A Warehouse Business Plan - The first step in starting a business is to create a detailed warehouse business plan that outlines all aspects of the venture. This should include potential market size and target customers, the services or products you will offer, pricing strategies and a detailed financial forecast.
2. Choose Your Legal Structure - It's important to select an appropriate legal entity for your warehouse business. This could be a limited liability company (LLC), corporation, partnership, or sole proprietorship. Each type has its own benefits and drawbacks so it’s important to do research and choose wisely so that your warehouse business is in compliance with local laws.
3. Register Your Warehouse Business - Once you have chosen a legal structure, the next step is to register your warehouse business with the government or state where you’re operating from. This includes obtaining licenses and permits as required by federal, state, and local laws.
4. Identify Financing Options - It’s likely that you’ll need some capital to start your warehouse business, so take some time to identify what financing options are available such as bank loans, investor funding, grants, or crowdfunding platforms.
5. Choose a Location - Whether you plan on operating out of a physical location or not, you should always have an idea of where you’ll be based should it become necessary in the future as well as what kind of space would be suitable for your operations.
6. Hire Employees - There are several ways to find qualified employees including job boards like LinkedIn or Indeed as well as hiring agencies if needed – depending on what type of employees you need it might also be more effective to reach out directly through networking events.
7. Acquire Necessary Warehouse Equipment & Supplies - In order to start your warehouse business, you'll need to purchase all of the necessary equipment and supplies to run a successful operation.
8. Market & Promote Your Business - Once you have all the necessary pieces in place, it’s time to start promoting and marketing your warehouse business. This includes creating a website, utilizing social media platforms like Facebook or Twitter, and having an effective Search Engine Optimization (SEO) strategy. You should also consider traditional marketing techniques such as radio or print advertising.
Learn more about how to start a successful warehouse business: