Urgent Care Business Plan Template

Urgent Care Business Plan

You’ve come to the right place to create your Urgent Care business plan.

We have helped over 1,000 entrepreneurs and business owners create business plans and many have used them to start or grow their Urgent Care centers.

Below is a template to help you create each section of your Urgent Care business plan.

Executive Summary

Business Overview

SpeedyCare is a new urgent care clinic that serves the residents of Tampa, Florida. The urgent care clinic will be located in an area of town that has few medical facilities and is currently underserved. We offer numerous services to help our patients, including treating minor illnesses, diagnostics, lab testing, X-rays, and more. With our amazing customer service and in-demand medical care, we expect to be the #1 medical facility in the area in the next five years.

SpeedyCare is run by Jennifer Gibbs, who has been a doctor for 15 years. While working at a nearby hospital, she noticed that the facility was overwhelmed because there weren’t any urgent care facilities nearby to share the load. As a result, patients dealt with long wait times or were turned away if their symptoms weren’t severe enough. Jennifer wanted to ensure that every person who is ill or injured receives care so she began planning a new urgent care clinic that would help the local community.

 

Product Offering

SpeedyCare will offer numerous services to treat the residents of Tampa. These services include treating minor illnesses and injuries, providing wellness checks, running tests and diagnostics, and providing vaccinations.

 

Customer Focus

SpeedyCare will primarily serve the community of Tampa, Florida. We will accept anyone who is in urgent need of our services. Though we accept everyone, we expect most of our patients will include middle class residents, families, and individuals with chronic conditions.

 

Management Team

SpeedyCare is owned and operated by Jennifer Gibbs, who has been working as a doctor at local hospitals for 15 years. Throughout her career, she has worked for hundreds of patients and families with all their general and preventative care needs. However, she noticed that her hospital had long wait times and turned people away who needed care. The hospital was overwhelmed and in desperate need of a nearby urgent care clinic to help take on some of the load. That’s when she decided to start an urgent care clinic that offers quality care and speedy service to the community.

 

Success Factors

SpeedyCare will be able to achieve success by offering the following competitive advantages:

• SpeedyCare’s will be located in a community that is currently underserved. We expect to be very popular with the community as our services are in great demand.
• SpeedyCare will employ staff that are caring, compassionate, and passionate about providing speedy and quality care.
• Jennifer Gibbs has a genuine passion to help the community. Her passion will ensure that SpeedyCare fulfills its mission.
• Jennifer has a positive reputation in the community and medical industry. This will attract many patients and quality medical professionals to SpeedyCare.

 

Financial Highlights

SpeedyCare is currently seeking $500,000 to launch. The funding will be dedicated to the clinic build out, purchase of initial equipment, working capital, marketing costs, and startup overhead expenses. The breakout of the funding is below:

• Clinic design/build: $100,000
• Medical supplies and equipment: $200,000
• Three months of overhead expenses (payroll, rent, utilities): $100,000
• Marketing and advertising: $50,000
• Working capital: $50,000

The following graph below outlines the pro forma financial projections for SpeedyCare.

 

Company Overview

Who is SpeedyCare?

SpeedyCare is a new urgent care clinic that is dedicated to providing quick and quality medicare. We will be located in Tampa, Florida, specifically in a community that is currently underserved. Our mission is to offer affordable medical care services to this community so that no one living here goes without the care they need.

 
We offer numerous services to the community. Many of these include treating non-emergency conditions, running tests, providing vaccinations, and providing wellness exams. Any patients that are found to be experiencing more severe symptoms will be transported to the local hospital.

SpeedyCare is run by Jennifer Gibbs, who has been a doctor for 15 years. While working at a nearby hospital, she noticed that the facility was overwhelmed because there weren’t any urgent care facilities nearby to share the load. As a result, patients dealt with long wait times or were turned away if their symptoms weren’t severe enough. Because of this, Jennifer has dedicated the past few months to starting a successful urgent care clinic so local residents could get the care they need.

 

SpeedyCare History

Jennifer Gibbs incorporated SpeedyCare as an S-corporation on March 15th, 2023 and found a clinic space soon after. Since its incorporation, SpeedyCare has achieved the following milestones:

• Found a clinic space and signed a Letter of Intent to lease it
• Developed the company’s name, logo, and website
• Hired a contractor for the clinic build-out
• Determined equipment and fixture requirements
• Began recruiting key employees with previous healthcare experience
• Drafted marketing campaigns to promote the practice

 

SpeedyCare Services

SpeedyCare will offer numerous services to help the ill and injured residents of Tampa, Florida. Some of these services include:

• Treatment for common and minor illnesses
• Treatment for minor injuries
• Diagnostics
• Blood tests
• X-rays
• Vaccinations
• Wellness tests

If any of our patients show more severe or concerning symptoms, we will transport them to the nearest hospital for further treatment.

 

Industry Analysis

Urgent care centers provide essential services to their communities. There are many times where individuals need to get medical care but can’t wait to schedule an appointment with their providers. Urgent care centers provide a quick and easy option to get care urgently for non-emergency situations.

Urgent care clinics offer a wide variety of services. They can treat numerous minor and non-emergency illnesses, injuries, and other conditions. To do this they can run tests, take vitals, provide wellness tests, and provide treatment. Because urgent care centers can help so many people, there has been an observed trend in patients choosing urgent care clinics over their doctor or hospital settings.

According to Grand View Research, the urgent care industry is expected to grow at a CAGR of 10.99% from now until 2030. This is due to the rise in popularity of these centers and the increase in demand for their services. With such expansive growth, this is a great time to start up a new urgent care clinic in an underserved area.

 

Customer Analysis

Demographic Profile of Target Market

SpeedyCare will serve the community residents of Tampa, Florida, and its surrounding areas. The community that we will be located in is currently underserved as there are only a few medical clinics and hospitals in the area. Therefore, we expect to be very popular with local residents as we will be providing a service that is in great demand.

The demographics of Tampa, Florida are as follows:

	Total	Percent
Total population	1,680,988	100%
Male	838,675	49.9%
Female	842,313	50.1%
20 to 24 years	114,872	6.8%
25 to 34 years	273,588	16.3%
35 to 44 years	235,946	14.0%
45 to 54 years	210,256	12.5%
55 to 59 years	105,057	6.2%
60 to 64 years	87,484	5.2%
65 to 74 years	116,878	7.0%
75 to 84 years	52,524	3.1%

 

Customer Segmentation

The company will primarily target the following customer segments:

• Middle-class residents
• Families
• Individuals with chronic health conditions

 

Competitive Analysis

Direct and Indirect Competitors

SpeedyCare will face competition from other companies with similar business profiles. A description of each competitor company is below.

 

St. Michael’s Hospital

Founded in 1985, St. Michael’s Hospital is one of the most popular hospitals in the area. Thousands of residents get all their primary care and emergency care needs taken care of with St. Michael’s. It provides almost every service you can think of and enlists the help of thousands of doctors, nurses, and other expert medical professionals.

However, due to the overwhelming demand for medical care, St. Michael’s has been overwhelmed the past few years. As a result, many patients wait hours for emergency care or get turned away if their symptoms are not deemed severe enough. SpeedyCare is opening to provide fast care to those who have non-emergency conditions.

 

QuickCare

QuickCare is an urgent care clinic that provides numerous urgent care services. They have numerous locations throughout Florida and have a great reputation for offering fast medical care services.

While QuickCare is successful and offers numerous locations, none of those locations are in our local community. As such, local residents have to travel far if they want to receive care from this clinic. SpeedyCare will be located in the heart of our community, which will be much more convenient for local residents.

 

Sunshine Hospital

Sunshine Hospital is a major hospital system located on the other side of Tampa. They employ thousands of staff and provide award winning medical services. Their campus is enormous and has over a dozen different facilities. As such, Sunshine Hospital can handle nearly every patient that walks through its doors, whether they have a minor cold or an emergency.

Though Sunshine is a popular and wonderful medical facility, it is located on the other side of town, making it difficult to reach from our community. Residents who don’t have easy means of travel will find SpeedyCare a much more convenient option.

 

Competitive Advantage

SpeedyCare enjoys several advantages over its competitors. These advantages include:

• Location: SpeedyCare’s will be located in a community that is currently underserved. We expect to be very popular with the community as our services are in great demand.
• Patient-oriented service: SpeedyCare will have a staff that prioritizes the needs of the patients and educates them on the proper way to take care of themselves.
• Management: Jennifer Gibbs has a genuine passion to help the community. Her previous experience and reputation in the medical community make her fully equipped to open this clinic.

 

Marketing Plan

Brand & Value Proposition

SpeedyCare will offer a unique value proposition to its clientele:

• Client-focused healthcare services
• Speedy services
• Big-hospital expertise in a small clinic environment
• Moderate pricing

 

Promotions Strategy

The promotions strategy for SpeedyCare is as follows:

Referrals

SpeedyCare understands that the best promotion comes from satisfied patients. The clinic will encourage its patients to refer their friends and family by providing healthcare benefits for every new client produced. This strategy will increase in effectiveness after the business has already been established.

Social Media

We will maintain a social media presence to attract local clients looking for quality and speedy medical care. We will post information about our team, services, and general health tips for better wellness. To create a genuine connection with our patients, we will also use social media to engage with them and answer any questions they may have about our practice.

Website

SpeedyCare will have an informative and attractive website featuring all its services and referrals from other satisfied patients. The website will be highly informative and be designed in a way that is friendly and eye-catching.

SEO

SpeedyCare will invest in a high SEO presence so that the clinic is listed at the top of the Google or Bing search engine when a potential patient is searching for urgent care clinics in Tampa, Florida.

 

Pricing

SpeedyCare’s pricing will be moderate so that patients feel they are receiving great value when utilizing our services. We will partner with as many insurance companies as possible to ensure that our patients’ medical care is covered. For services not fully covered by insurance, we offer a flexible payment program so patients are not overwhelmed by their medical bills.

 

Operations Plan

The following will be the operations plan for SpeedyCare.
Operation Functions:

• Jennifer Gibbs will operate as the CEO of SpeedyCare. She will run all the general operations and executive functions of the company. She will also provide basic medical care for patients until she can hire a full medical staff.
  Jennifer is joined by Jane Harper, who will serve as the Marketing Manager and run all of the marketing and advertising efforts.
• Jane is also joined by Matthew Kornei who will serve as the clinic’s Accountant.
• Jennifer will also hire several Receptionists to check patients into the clinic.
• Jennifer will also hire a large team of medical staff to treat SpeedyCare’s growing patient list. The team will consist of doctors, nurses, physicians, and other necessary medical staff.

 

Milestones:

SpeedyCare expects to achieve the following milestones in the following six months:

• 4/202X Finalize lease agreement
• 5/202X Design and build out SpeedyCare
• 6/202X Hire and train initial staff
• 7/202X Kickoff of promotional campaign
• 8/202X Launch SpeedyCare
• 9/202X Reach break-even

 

Management Team

SpeedyCare is owned and operated by Jennifer Gibbs, who has been working as a doctor at local hospitals for 15 years. Throughout her career, she has worked with hundreds of patients and families and taken care of all their general and preventative care needs. She is passionate about helping her patients and wants to ensure every person who needs help gets the speedy care they need.

Though she has never run an urgent care clinic herself, she has worked in the industry long enough to gain an in-depth knowledge of the business, including the operations side (e.g., running day-to-day operations) and the business management side (e.g., staffing, marketing, etc.).

 

Financial Plan

Key Revenue & Costs

The revenues for SpeedyCare will come from the fees charged to patients and their insurance plans for the health care services we provide.

The cost drivers for the company will include the payroll of the staff, lease on the office building, medical supplies and equipment, and marketing costs.

 

Funding Requirements and Use of Funds

SpeedyCare is currently seeking $500,000 to launch. The funding will be dedicated to the clinic build out, purchase of initial equipment, working capital, marketing costs, and startup overhead expenses. The breakout of the funding is below:

• Clinic design/build: $100,000
• Medical supplies and equipment: $200,000
• Three months of overhead expenses (payroll, rent, utilities): $100,000
• Three months of overhead expenses (payroll, rent, utilities): $100,000
• Marketing and advertising: $50,000
• Working capital: $50,000

 

Key Assumptions

The following outlines the key assumptions required in order to achieve the revenue and cost numbers in the financials and to pay off the startup business loan.

• Number of daily patients:
• Year 1: 100
• Year 2: 150
• Year 3: 200
• Year 4: 300
• Year 5: 400
• Annual lease costs: $100,000

 

Financial Projections

Income Statement

Balance Sheet

Cash Flow Statement

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