Urgent Care Business Plan
You’ve come to the right place to create your Urgent Care business plan.
We have helped over 1,000 entrepreneurs and business owners create business plans and many have used them to start or grow their Urgent Care centers.
Below is a template to help you create each section of your Urgent Care business plan.
Executive Summary
Business Overview
SpeedyCare is a new urgent care clinic that serves the residents of Tampa, Florida. The urgent care clinic will be located in an area of town that has few medical facilities and is currently underserved. We offer numerous services to help our patients, including treating minor illnesses, diagnostics, lab testing, X-rays, and more. With our amazing customer service and in-demand medical care, we expect to be the #1 medical facility in the area in the next five years.
SpeedyCare is run by Jennifer Gibbs, who has been a doctor for 15 years. While working at a nearby hospital, she noticed that the facility was overwhelmed because there weren’t any urgent care facilities nearby to share the load. As a result, patients dealt with long wait times or were turned away if their symptoms weren’t severe enough. Jennifer wanted to ensure that every person who is ill or injured receives care so she began planning a new urgent care clinic that would help the local community.
Product Offering
SpeedyCare will offer numerous services to treat the residents of Tampa. These services include treating minor illnesses and injuries, providing wellness checks, running tests and diagnostics, and providing vaccinations.
Customer Focus
SpeedyCare will primarily serve the community of Tampa, Florida. We will accept anyone who is in urgent need of our services. Though we accept everyone, we expect most of our patients will include middle class residents, families, and individuals with chronic conditions.
Management Team
SpeedyCare is owned and operated by Jennifer Gibbs, who has been working as a doctor at local hospitals for 15 years. Throughout her career, she has worked for hundreds of patients and families with all their general and preventative care needs. However, she noticed that her hospital had long wait times and turned people away who needed care. The hospital was overwhelmed and in desperate need of a nearby urgent care clinic to help take on some of the load. That’s when she decided to start an urgent care clinic that offers quality care and speedy service to the community.
Success Factors
SpeedyCare will be able to achieve success by offering the following competitive advantages:
- SpeedyCare’s will be located in a community that is currently underserved. We expect to be very popular with the community as our services are in great demand.
- SpeedyCare will employ staff that are caring, compassionate, and passionate about providing speedy and quality care.
- Jennifer Gibbs has a genuine passion to help the community. Her passion will ensure that SpeedyCare fulfills its mission.
- Jennifer has a positive reputation in the community and medical industry. This will attract many patients and quality medical professionals to SpeedyCare.
Download the Urgent Care business plan template (including a customizable financial model) to your computer here <–
Financial Highlights
SpeedyCare is currently seeking $500,000 to launch. The funding will be dedicated to the clinic build out, purchase of initial equipment, working capital, marketing costs, and startup overhead expenses. The breakout of the funding is below:
- Clinic design/build: $100,000
- Medical supplies and equipment: $200,000
- Three months of overhead expenses (payroll, rent, utilities): $100,000
- Marketing and advertising: $50,000
- Working capital: $50,000
The following graph below outlines the pro forma financial projections for SpeedyCare.
Company Overview
Who is SpeedyCare?
SpeedyCare is a new urgent care clinic that is dedicated to providing quick and quality medicare. We will be located in Tampa, Florida, specifically in a community that is currently underserved. Our mission is to offer affordable medical care services to this community so that no one living here goes without the care they need.
We offer numerous services to the community. Many of these include treating non-emergency conditions, running tests, providing vaccinations, and providing wellness exams. Any patients that are found to be experiencing more severe symptoms will be transported to the local hospital.
SpeedyCare is run by Jennifer Gibbs, who has been a doctor for 15 years. While working at a nearby hospital, she noticed that the facility was overwhelmed because there weren’t any urgent care facilities nearby to share the load. As a result, patients dealt with long wait times or were turned away if their symptoms weren’t severe enough. Because of this, Jennifer has dedicated the past few months to starting a successful urgent care clinic so local residents could get the care they need.
SpeedyCare History
Jennifer Gibbs incorporated SpeedyCare as an S-corporation on March 15th, 2023 and found a clinic space soon after. Since its incorporation, SpeedyCare has achieved the following milestones:
- Found a clinic space and signed a Letter of Intent to lease it
- Developed the company’s name, logo, and website
- Hired a contractor for the clinic build-out
- Determined equipment and fixture requirements
- Began recruiting key employees with previous healthcare experience
- Drafted marketing campaigns to promote the practice
SpeedyCare Services
SpeedyCare will offer numerous services to help the ill and injured residents of Tampa, Florida. Some of these services include:
- Treatment for common and minor illnesses
- Treatment for minor injuries
- Diagnostics
- Blood tests
- X-rays
- Vaccinations
- Wellness tests
If any of our patients show more severe or concerning symptoms, we will transport them to the nearest hospital for further treatment.
Industry Analysis
Urgent care centers provide essential services to their communities. There are many times where individuals need to get medical care but can’t wait to schedule an appointment with their providers. Urgent care centers provide a quick and easy option to get care urgently for non-emergency situations.
Urgent care clinics offer a wide variety of services. They can treat numerous minor and non-emergency illnesses, injuries, and other conditions. To do this they can run tests, take vitals, provide wellness tests, and provide treatment. Because urgent care centers can help so many people, there has been an observed trend in patients choosing urgent care clinics over their doctor or hospital settings.
According to Grand View Research, the urgent care industry is expected to grow at a CAGR of 10.99% from now until 2030. This is due to the rise in popularity of these centers and the increase in demand for their services. With such expansive growth, this is a great time to start up a new urgent care clinic in an underserved area.
Download the Urgent Care business plan template (including a customizable financial model) to your computer here <–
Customer Analysis
Demographic Profile of Target Market
SpeedyCare will serve the community residents of Tampa, Florida, and its surrounding areas. The community that we will be located in is currently underserved as there are only a few medical clinics and hospitals in the area. Therefore, we expect to be very popular with local residents as we will be providing a service that is in great demand.
The demographics of Tampa, Florida are as follows:
| Total | Percent | |
|---|---|---|
| Total population | 1,680,988 | 100% |
| Male | 838,675 | 49.9% |
| Female | 842,313 | 50.1% |
| 20 to 24 years | 114,872 | 6.8% |
| 25 to 34 years | 273,588 | 16.3% |
| 35 to 44 years | 235,946 | 14.0% |
| 45 to 54 years | 210,256 | 12.5% |
| 55 to 59 years | 105,057 | 6.2% |
| 60 to 64 years | 87,484 | 5.2% |
| 65 to 74 years | 116,878 | 7.0% |
| 75 to 84 years | 52,524 | 3.1% |
Customer Segmentation
The company will primarily target the following customer segments:
- Middle-class residents
- Families
- Individuals with chronic health conditions
Competitive Analysis
Direct and Indirect Competitors
SpeedyCare will face competition from other companies with similar business profiles. A description of each competitor company is below.
St. Michael’s Hospital
Founded in 1985, St. Michael’s Hospital is one of the most popular hospitals in the area. Thousands of residents get all their primary care and emergency care needs taken care of with St. Michael’s. It provides almost every service you can think of and enlists the help of thousands of doctors, nurses, and other expert medical professionals.
However, due to the overwhelming demand for medical care, St. Michael’s has been overwhelmed the past few years. As a result, many patients wait hours for emergency care or get turned away if their symptoms are not deemed severe enough. SpeedyCare is opening to provide fast care to those who have non-emergency conditions.
QuickCare
QuickCare is an urgent care clinic that provides numerous urgent care services. They have numerous locations throughout Florida and have a great reputation for offering fast medical care services.
While QuickCare is successful and offers numerous locations, none of those locations are in our local community. As such, local residents have to travel far if they want to receive care from this clinic. SpeedyCare will be located in the heart of our community, which will be much more convenient for local residents.
Sunshine Hospital
Sunshine Hospital is a major hospital system located on the other side of Tampa. They employ thousands of staff and provide award winning medical services. Their campus is enormous and has over a dozen different facilities. As such, Sunshine Hospital can handle nearly every patient that walks through its doors, whether they have a minor cold or an emergency.
Though Sunshine is a popular and wonderful medical facility, it is located on the other side of town, making it difficult to reach from our community. Residents who don’t have easy means of travel will find SpeedyCare a much more convenient option.
Download the Urgent Care business plan template (including a customizable financial model) to your computer here <–
Competitive Advantage
SpeedyCare enjoys several advantages over its competitors. These advantages include:
- Location: SpeedyCare’s will be located in a community that is currently underserved. We expect to be very popular with the community as our services are in great demand.
- Patient-oriented service: SpeedyCare will have a staff that prioritizes the needs of the patients and educates them on the proper way to take care of themselves.
- Management: Jennifer Gibbs has a genuine passion to help the community. Her previous experience and reputation in the medical community make her fully equipped to open this clinic.
Marketing Plan
Brand & Value Proposition
SpeedyCare will offer a unique value proposition to its clientele:
- Client-focused healthcare services
- Speedy services
- Big-hospital expertise in a small clinic environment
- Moderate pricing
Promotions Strategy
The promotions strategy for SpeedyCare is as follows:
Referrals
SpeedyCare understands that the best promotion comes from satisfied patients. The clinic will encourage its patients to refer their friends and family by providing healthcare benefits for every new client produced. This strategy will increase in effectiveness after the business has already been established.
Social Media
We will maintain a social media presence to attract local clients looking for quality and speedy medical care. We will post information about our team, services, and general health tips for better wellness. To create a genuine connection with our patients, we will also use social media to engage with them and answer any questions they may have about our practice.
Website
SpeedyCare will have an informative and attractive website featuring all its services and referrals from other satisfied patients. The website will be highly informative and be designed in a way that is friendly and eye-catching.
SEO
SpeedyCare will invest in a high SEO presence so that the clinic is listed at the top of the Google or Bing search engine when a potential patient is searching for urgent care clinics in Tampa, Florida.
Pricing
SpeedyCare’s pricing will be moderate so that patients feel they are receiving great value when utilizing our services. We will partner with as many insurance companies as possible to ensure that our patients’ medical care is covered. For services not fully covered by insurance, we offer a flexible payment program so patients are not overwhelmed by their medical bills.
Operations Plan
The following will be the operations plan for SpeedyCare.
Operation Functions:
- Jennifer Gibbs will operate as the CEO of SpeedyCare. She will run all the general operations and executive functions of the company. She will also provide basic medical care for patients until she can hire a full medical staff.
Jennifer is joined by Jane Harper, who will serve as the Marketing Manager and run all of the marketing and advertising efforts. - Jane is also joined by Matthew Kornei who will serve as the clinic’s Accountant.
- Jennifer will also hire several Receptionists to check patients into the clinic.
- Jennifer will also hire a large team of medical staff to treat SpeedyCare’s growing patient list. The team will consist of doctors, nurses, physicians, and other necessary medical staff.
Download the Urgent Care business plan template (including a customizable financial model) to your computer here <–
Milestones:
SpeedyCare expects to achieve the following milestones in the following six months:
- 4/202X Finalize lease agreement
- 5/202X Design and build out SpeedyCare
- 6/202X Hire and train initial staff
- 7/202X Kickoff of promotional campaign
- 8/202X Launch SpeedyCare
- 9/202X Reach break-even
Management Team
SpeedyCare is owned and operated by Jennifer Gibbs, who has been working as a doctor at local hospitals for 15 years. Throughout her career, she has worked with hundreds of patients and families and taken care of all their general and preventative care needs. She is passionate about helping her patients and wants to ensure every person who needs help gets the speedy care they need.
Though she has never run an urgent care clinic herself, she has worked in the industry long enough to gain an in-depth knowledge of the business, including the operations side (e.g., running day-to-day operations) and the business management side (e.g., staffing, marketing, etc.).
Financial Plan
Key Revenue & Costs
The revenues for SpeedyCare will come from the fees charged to patients and their insurance plans for the health care services we provide.
The cost drivers for the company will include the payroll of the staff, lease on the office building, medical supplies and equipment, and marketing costs.
Funding Requirements and Use of Funds
SpeedyCare is currently seeking $500,000 to launch. The funding will be dedicated to the clinic build out, purchase of initial equipment, working capital, marketing costs, and startup overhead expenses. The breakout of the funding is below:
- Clinic design/build: $100,000
- Medical supplies and equipment: $200,000
- Three months of overhead expenses (payroll, rent, utilities): $100,000
- Three months of overhead expenses (payroll, rent, utilities): $100,000
- Marketing and advertising: $50,000
- Working capital: $50,000
Download the Urgent Care business plan template (including a customizable financial model) to your computer here <–
Key Assumptions
The following outlines the key assumptions required in order to achieve the revenue and cost numbers in the financials and to pay off the startup business loan.
- Number of daily patients:
- Year 1: 100
- Year 2: 150
- Year 3: 200
- Year 4: 300
- Year 5: 400
- Annual lease costs: $100,000
Financial Projections
Income Statement
| FY 1 | FY 2 | FY 3 | FY 4 | FY 5 | ||
|---|---|---|---|---|---|---|
| Revenues | ||||||
| Total Revenues | $360,000 | $793,728 | $875,006 | $964,606 | $1,063,382 | |
| Expenses & Costs | ||||||
| Cost of goods sold | $64,800 | $142,871 | $157,501 | $173,629 | $191,409 | |
| Lease | $50,000 | $51,250 | $52,531 | $53,845 | $55,191 | |
| Marketing | $10,000 | $8,000 | $8,000 | $8,000 | $8,000 | |
| Salaries | $157,015 | $214,030 | $235,968 | $247,766 | $260,155 | |
| Initial expenditure | $10,000 | $0 | $0 | $0 | $0 | |
| Total Expenses & Costs | $291,815 | $416,151 | $454,000 | $483,240 | $514,754 | |
| EBITDA | $68,185 | $377,577 | $421,005 | $481,366 | $548,628 | |
| Depreciation | $27,160 | $27,160 | $27,160 | $27,160 | $27,160 | |
| EBIT | $41,025 | $350,417 | $393,845 | $454,206 | $521,468 | |
| Interest | $23,462 | $20,529 | $17,596 | $14,664 | $11,731 | |
| PRETAX INCOME | $17,563 | $329,888 | $376,249 | $439,543 | $509,737 | |
| Net Operating Loss | $0 | $0 | $0 | $0 | $0 | |
| Use of Net Operating Loss | $0 | $0 | $0 | $0 | $0 | |
| Taxable Income | $17,563 | $329,888 | $376,249 | $439,543 | $509,737 | |
| Income Tax Expense | $6,147 | $115,461 | $131,687 | $153,840 | $178,408 | |
| NET INCOME | $11,416 | $214,427 | $244,562 | $285,703 | $331,329 |
Balance Sheet
| FY 1 | FY 2 | FY 3 | FY 4 | FY 5 | ||
|---|---|---|---|---|---|---|
| ASSETS | ||||||
| Cash | $154,257 | $348,760 | $573,195 | $838,550 | $1,149,286 | |
| Accounts receivable | $0 | $0 | $0 | $0 | $0 | |
| Inventory | $30,000 | $33,072 | $36,459 | $40,192 | $44,308 | |
| Total Current Assets | $184,257 | $381,832 | $609,654 | $878,742 | $1,193,594 | |
| Fixed assets | $180,950 | $180,950 | $180,950 | $180,950 | $180,950 | |
| Depreciation | $27,160 | $54,320 | $81,480 | $108,640 | $135,800 | |
| Net fixed assets | $153,790 | $126,630 | $99,470 | $72,310 | $45,150 | |
| TOTAL ASSETS | $338,047 | $508,462 | $709,124 | $951,052 | $1,238,744 | |
| LIABILITIES & EQUITY | ||||||
| Debt | $315,831 | $270,713 | $225,594 | $180,475 | $135,356 | |
| Accounts payable | $10,800 | $11,906 | $13,125 | $14,469 | $15,951 | |
| Total Liability | $326,631 | $282,618 | $238,719 | $194,944 | $151,307 | |
| Share Capital | $0 | $0 | $0 | $0 | $0 | |
| Retained earnings | $11,416 | $225,843 | $470,405 | $756,108 | $1,087,437 | |
| Total Equity | $11,416 | $225,843 | $470,405 | $756,108 | $1,087,437 | |
| TOTAL LIABILITIES & EQUITY | $338,047 | $508,462 | $709,124 | $951,052 | $1,238,744 |
Cash Flow Statement
| FY 1 | FY 2 | FY 3 | FY 4 | FY 5 | ||
|---|---|---|---|---|---|---|
| CASH FLOW FROM OPERATIONS | ||||||
| Net Income (Loss) | $11,416 | $214,427 | $244,562 | $285,703 | $331,329 | |
| Change in working capital | ($19,200) | ($1,966) | ($2,167) | ($2,389) | ($2,634) | |
| Depreciation | $27,160 | $27,160 | $27,160 | $27,160 | $27,160 | |
| Net Cash Flow from Operations | $19,376 | $239,621 | $269,554 | $310,473 | $355,855 | |
| CASH FLOW FROM INVESTMENTS | ||||||
| Investment | ($180,950) | $0 | $0 | $0 | $0 | |
| Net Cash Flow from Investments | ($180,950) | $0 | $0 | $0 | $0 | |
| CASH FLOW FROM FINANCING | ||||||
| Cash from equity | $0 | $0 | $0 | $0 | $0 | |
| Cash from debt | $315,831 | ($45,119) | ($45,119) | ($45,119) | ($45,119) | |
| Net Cash Flow from Financing | $315,831 | ($45,119) | ($45,119) | ($45,119) | ($45,119) | |
| Net Cash Flow | $154,257 | $194,502 | $224,436 | $265,355 | $310,736 | |
| Cash at Beginning of Period | $0 | $154,257 | $348,760 | $573,195 | $838,550 | |
| Cash at End of Period | $154,257 | $348,760 | $573,195 | $838,550 | $1,149,286 |
Urgent Care Business Plan FAQs
What Is an Urgent Care Business Plan?
An urgent care business plan is a plan to start and/or grow your urgent care business. Among other things, it outlines your business concept, identifies your target customers, presents your marketing plan and details your financial projections.
You can easily complete your Urgent Care business plan using our Urgent Care Business Plan Template here.
What are the Main Types of Urgent Care Businesses?
There are a number of different kinds of urgent care businesses, some examples include: Walk-In Clinic, Traditional Urgent Care, and Virtual Urgent Care.
How Do You Get Funding for Your Urgent Care Business Plan?
Urgent Care businesses are often funded through small business loans. Personal savings, credit card financing and angel investors are also popular forms of funding.
What are the Steps To Start an Urgent Care Business?
Starting an urgent care business can be an exciting endeavor. Having a clear roadmap of the steps to start a business will help you stay focused on your goals and get started faster.
1. Develop An Urgent Care Business Plan - The first step in starting a business is to create a detailed urgent care business plan that outlines all aspects of the venture. This should include potential market size and target customers, the services or products you will offer, pricing strategies and a detailed financial forecast.
2. Choose Your Legal Structure - It's important to select an appropriate legal entity for your urgent care business. This could be a limited liability company (LLC), corporation, partnership, or sole proprietorship. Each type has its own benefits and drawbacks so it’s important to do research and choose wisely so that your urgent care business is in compliance with local laws.
3. Register Your Urgent Care Business - Once you have chosen a legal structure, the next step is to register your urgent care business with the government or state where you’re operating from. This includes obtaining licenses and permits as required by federal, state, and local laws.
4. Identify Financing Options - It’s likely that you’ll need some capital to start your urgent care business, so take some time to identify what financing options are available such as bank loans, investor funding, grants, or crowdfunding platforms.
5. Choose a Location - Whether you plan on operating out of a physical location or not, you should always have an idea of where you’ll be based should it become necessary in the future as well as what kind of space would be suitable for your operations.
6. Hire Employees - There are several ways to find qualified employees including job boards like LinkedIn or Indeed as well as hiring agencies if needed – depending on what type of employees you need it might also be more effective to reach out directly through networking events.
7. Acquire Necessary Urgent Care Equipment & Supplies - In order to start your urgent care business, you'll need to purchase all of the necessary equipment and supplies to run a successful operation.
8. Market & Promote Your Business - Once you have all the necessary pieces in place, it’s time to start promoting and marketing your urgent care business. This includes creating a website, utilizing social media platforms like Facebook or Twitter, and having an effective Search Engine Optimization (SEO) strategy. You should also consider traditional marketing techniques such as radio or print advertising.