Social Media Marketing Business Plan
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Executive Summary
Business Overview
The Blizzard Social Media Marketing business is a startup social media marketing company located in Stamford, Connecticut. The company is founded by Trace Parker, who has a history of a decade within the social media marketing industry Now, with the expertise of knowledge and business acumen, Trace has determined he can confidently start and effectively grow a successful social media marketing company. Trace believes his experience of strategic growth, marketing skills, financial capabilities, and wide and deep knowledge of social media marketing practices will provide everything needed for long-term growth and profitability.
Blizzard Social Media Marketing will provide a comprehensive array of services for a wide variety of clients. Blizzard Social Media Marketing will be the premier social media marketing company, providing unique services to each client while supporting the strategic goals of the company. Blizzard Social Media Marketing will be the ultimate choice in social media marketing for clients by ensuring that every need of the customer is fully and completely met.
Product Offering
The following are the services that Blizzard Social Media Marketing will provide:
- Creative social media marketing strategies, customized for each client
- Content management and on-going management
- Social media community engagement with daily/weekly management options
- Paid social advertising opportunities
- Performance reports and analytics: weekly reports to clients
- Unique, digitally-designed program that scans 24-hours daily, monitoring positive and negative customer feedback.
Customer Focus
Blizzard Social Media Marketing will primarily target the small to medium-sized social media marketing companies in Stamford. The company will secondarily target the large-sized social media companies in the greater region around Stamford, including the outer areas of New York City. Blizzard Social Media Marketing will target marketing companies that are emerging into the social media category, as well.
Management Team
Blizzard Social Media Marketing will be owned and operated by Trace Parker, who graduated from the University of Connecticut with a bachelor’s degree in Business Administration. He has been working at a local social media marketing company for over a decade as an account executive. As he considered starting his own company, Trace began successfully securing former clients who will follow him to Blizzard Social Media Marketing when the company fully launches. Trace believes his experience of strategic growth, marketing skills, financial capabilities, and wide and deep knowledge of social media marketing practices will provide everything needed for long-term growth and profitability.
Trace Parker recruited Angela Turner, a former business associate, to be the Administrative Manager in the new company. In this role, Angela Turner will oversee and direct staff members in the execution of the company vision, as well as run the operational portion of the technical department.
Trace Parker also recruited Anthony Collins to be the Financial Manager, overseeing the bookkeeping and accounting duties on a regular basis. Anthony Collins formerly served as the accountant for their former employer and was exemplary in handling complicated portions of this role.
Maryann Critcher has been recruited to manage the office clerks and serve as the Personnel Manager, overseeing all personnel with human resource responsibilities and management included in her role.
Success Factors
Blizzard Social Media Marketing will be able to achieve success by offering the following competitive advantages:
- Friendly, knowledgeable, and highly-qualified team of Blizzard Social Media Marketing
- Comprehensive menu of services and an accurate and complete social media management report offered to the client every month.
- Short and long-term growth forecasts via various social media programs best suited to the clients
- Experienced understanding of client-positioning within social media markets
- Unique, digitally-designed program that scans 24-hours daily, monitoring positive and negative client feedback.
- Blizzard Social Media Marketing offers the best pricing in town. Their pricing structure is the most cost effective compared to the competition.
Download the Social Media Marketing business plan template (including a customizable financial model) to your computer here <–
Financial Highlights
Blizzard Social Media Marketing is seeking $200,000 in debt financing to launch its Blizzard Social Media Marketing. The funding will be dedicated toward securing the office space and purchasing office equipment and supplies. Funding will also be dedicated toward three months of overhead costs to include payroll of the staff, rent, and marketing costs for the print ads and marketing costs. The breakout of the funding is below:
- Office space build-out: $20,000
- Office equipment, supplies, and materials: $10,000
- Three months of overhead expenses (payroll, rent, utilities): $150,000
- Marketing costs: $10,000
- Working capital: $10,000
The following graph outlines the financial projections for Blizzard Social Media Marketing.
Company Overview
Who is Blizzard Social Media Marketing?
Blizzard Social Media Marketing is a newly established, full-service social media marketing company in Stamford, Connecticut. Blizzard Social Media Marketing will be the most reliable, cost-effective, and efficient choice for social media clients in the city and the surrounding communities. Blizzard Social Media Marketing will provide a comprehensive menu of services backed by extensive experience for any client to fully utilize. Their full-service approach includes a comprehensive coverage package of social media advertising, platform management and new vision development.
Trace Parker will be able to manage each of his team members, who are highly qualified and experienced in the most important aspects of social media marketing. Blizzard Social Media Marketing removes all headaches and issues of building a long-term growth perspective for social media companies and ensures all issues are taken care of expeditiously while delivering the best customer service.
Blizzard Social Media Marketing History
Blizzard Social Media Marketing is owned and operated by Trace Parker. As a former social media marketing executive for several years, he developed a unique capability to design and implement social media marketing successes that clearly reflect his skills and abilities. He has managed over one hundred successful projects for fifty nine clients and has now determined he is ready to take his professional skills and knowledge to venture out on his own by starting his own company. Trace Parker has gained the trust and commitment of several clients in advance of opening his business and will sign contracts with each when the company launches.
Since incorporation, Blizzard Social Media Marketing has achieved the following milestones:
- Registered Blizzard Social Media Marketing, LLC to transact business in the state of Connecticut.
- Has a contract in place for a 10,000 square foot office at one of the midtown buildings
- Reached out to numerous contacts to include Blizzard Social Media Marketing in upcoming advertising and marketing programs.
- Began recruiting a staff of five and six office personnel to work at Blizzard Social Media Marketing
Blizzard Social Media Marketing Services
The following will be the services Blizzard Social Media Marketing will provide:
- Creative social media marketing strategies, customized for each client
- Content management and on-going management
- Social media community engagement with daily/weekly management options
- Paid social advertising opportunities
- Performance reports and analytics: weekly reports to clients
- Unique, digitally-designed program that scans 24-hours daily, monitoring positive and negative customer feedback
- Superior day to day client management
Industry Analysis
The social media marketing industry is expected to grow over the next five years to over $14 billion.
The growth of the social marketing industry will be driven by very robust activity in acquisition and growth of companies that focus solely on social media marketing. As companies are formed in today’s marketplace, the demand has moved more and more toward the need for social media marketing versus traditional marketing forms, such as print advertising and radio spots. This increase in the use of social media marketing demands companies that specialize in formulating the brand identity and customer approach that brings the performance desired by the client base.
Costs will likely be reduced as more social media marketing companies enter the field of the profession. The positive result will be seen in a greater use of social media, indicating a continual evolution of how social media is utilized in marketing. It will also require new digital techniques, new methods of social media delivery and other yet-to-be-determined equipment to stay on top of the social media marketing curve.
Download the Social Media Marketing business plan template (including a customizable financial model) to your computer here <–
Customer Analysis
Demographic Profile of Target Market
Blizzard Social Media Marketing will target companies that currently utilize social media marketing and those that have a need for social media marketing in Stamford, Connecticut and, in the greater region, New York City. They will target small-to-medium sized companies who have not yet acquired social media marketing and they will target large corporations without an effective social media marketing vision or presence.
The precise demographics for Blizzard Social Media Marketing are:
| Total | Percent | |
|---|---|---|
| Total population | 1,680,988 | 100% |
| Male | 838,675 | 49.9% |
| Female | 842,313 | 50.1% |
| 20 to 24 years | 114,872 | 6.8% |
| 25 to 34 years | 273,588 | 16.3% |
| 35 to 44 years | 235,946 | 14.0% |
| 45 to 54 years | 210,256 | 12.5% |
| 55 to 59 years | 105,057 | 6.2% |
| 60 to 64 years | 87,484 | 5.2% |
| 65 to 74 years | 116,878 | 7.0% |
| 75 to 84 years | 52,524 | 3.1% |
Customer Segmentation
Blizzard Social Media Marketing will primarily target the following customer profiles:
- Companies that currently use social media marketing
- Companies that have a need for social media marketing in Stamford, Connecticut
- Potential clients in the greater region of New York City
- Small-to-medium sized companies who have not yet acquired social media marketing
- Large corporations without an effective social media marketing presence
Competitive Analysis
Direct and Indirect Competitors
Blizzard Social Media Marketing will face competition from other companies with similar business profiles. A description of each competitor company is below.
Cutting Edge Social Media
The Cutting Edge Social Media Company was founded by Tina Lockland in 2020. Tina holds a master’s degree in social media design from the Parsons School of Design in New York City and has five years of experience as a social media manager. Cutting Edge Social Media concentrates on paid social advertising, with the creation and management of advertising campaigns. Clients include Facebook, Instagram, Twitter, and LinkedIn.
The singular purpose of marketing paid social media advertising indicates that Cutting Edge Social Media has backburnered other forms of social media marketing, such as social media promotions and other advertising methods. The company currently has four management staff and five employees. Contract self-employed individuals are also hired to create content.
Marketing Bites
The Marketing Bites business was formed by Alicia Dunstreet in 2022 and currently has three employees. The concept of Marketing Bites is a simple one: social media marketing messages that are extremely brief are developed and sold to a variety of clients. Clients may include those who want a 30-second clip, a 1-minute promotion, or a cartoon caricature as a marketing message. The emphasis of Marketing Bites is on short-fire marketing that captures attention and builds customer loyalty. This is accomplished by humor, shock-and-awe value, or a clip that makes a definitive statement. The company has secured three major clients in the food and beverage industry, with more development in that sector promised in the future.
Executive Marketing, Inc.
Executive Marketing, Inc. has been in business since 1988 and was established by Floyd Wilson and his wife, Sherry Wilson. In its inception, it was a traditional marketing firm that focused on high-profile individuals who represented major manufacturers. The marketing tools used were print advertising, radio spots, news articles related to the clients, select marketing offers, and other personality-related marketing efforts.
As the decades have created the demand for new forms of sales and marketing, the Executive Marketing business has evolved under the leadership of Nan Wilson, the daughter of the founders. She took the company from traditional marketing to marketing that focused on the high-profile clients and the glamorous lives they led, which induced positional purchases by customers in response. In 2019, the granddaughter of the original owners, Mae Townsend, brought the company into social media marketing, where the emphasis remains on individual profiles and the marketing incentives those individuals represent to buyers.
Download the Social Media Marketing business plan template (including a customizable financial model) to your computer here <–
Competitive Advantage
Blizzard Social Media Marketing will be able to offer the following advantages over their competition:
- Friendly, knowledgeable, and highly-qualified team of Blizzard Social Media Marketing
- Comprehensive menu of services and an accurate and complete social media management report offered to the client every month.
- Short and long-term growth forecasts via various social media programs best suited to the clients
- Experienced understanding of client-positioning within social media markets
- Unique, digitally-designed program that scans 24-hours daily, monitoring positive and negative client feedback.
- Blizzard Social Media Marketing offers the best pricing in town. Their pricing structure is the most cost effective compared to the competition.
Marketing Plan
Brand & Value Proposition
Blizzard Social Media Marketing will offer a unique value proposition to its clientele:
- Highly-qualified team of skilled employees who are able to provide a comprehensive social media marketing program that brings revenue and long-term profitability to their clients
- Experienced understanding of client-positioning within social media markets
- Unique, digitally-designed program that scans 24-hours daily, monitoring positive and negative client feedback.
- Unbeatable pricing for its clients; they will offer the lowest pricing in the city.
Promotions Strategy
The promotions strategy for Blizzard Social Media Marketing is as follows:
Word of Mouth/Referrals
The executive team at Blizzard Social Media Marketing have built up an extensive list of contacts over the years by providing exceptional service and expertise to their clients. The contacts and clients will follow them to their new company and help spread the word of Blizzard Social Media Marketing.
Professional Associations and Networking
Industry associations and local networking will become a top priority for the team at Blizzard Social Media Marketing. In addition to potentially becoming gold standard clients, the contacts and networking prospects invite the attention of those at Blizzard. Active leadership roles will be attained and the increase in industry contacts will help strengthen the marketing sector overall.
Social Media Marketing
Blizzard will focus primarily on marketing their services and relationship opportunities via social media efforts. There will be a concentrated effort on showcasing the skills, capabilities and creative force in the management team at Blizzard. Further, there will be a demonstrable survey of former and current clients indicating the superior results obtained by using Blizzard social media marketing techniques.
Website/SEO Marketing
Blizzard Social Media Marketing will fully utilize their website. The website will be well organized, informative, and list all the services that Blizzard Social Media Marketing provides. The website will also list their contact information. The website will engage in SEO marketing tactics so that anytime someone types in the Google or Bing search engine “social media marketing company” or “social media marketing company near me,” Blizzard Social Media Marketing will be listed at the top of the search results.
Pricing
The pricing of Blizzard Social Media Marketing will be moderate and on par with competitors so customers feel they receive excellent value when purchasing their services.
Operations Plan
The following will be the operations plan for Blizzard Social Media Marketing.
Operation Functions:
- Trace Parker will be the owner and President of the company. He will manage client relations. Trace Parker has spent the past year recruiting the following staff:
- Angela Turner will be the Administrative Manager, who will oversee and direct staff members in the execution of the company vision, as well as run the operational portion of the technical department.
- Anthony Collins will be the Financial Manager, overseeing the bookkeeping and accounting duties on a regular basis.
- Maryann Critcher has been recruited to manage the office clerks and serve as the Personnel Manager, handling human resource responsibilities and management in her role.
Download the Social Media Marketing business plan template (including a customizable financial model) to your computer here <–
Milestones:
Blizzard Social Media Marketing will have the following milestones completed in the next six months.
- 5/1/202X – Finalize contract to lease office space
- 5/15/202X – Finalize personnel and staff employment contracts for Blizzard Social Media Marketing
- 6/1/202X – Finalize contracts for Blizzard Social Media Marketing clients
- 6/15/202X – Begin networking at industry events
- 6/22/202X – Begin moving into Blizzard Social Media Marketing office
- 7/1/202X – Blizzard Social Media Marketing opens its doors for business
Management Team
Blizzard Social Media Marketing will be owned and operated by Trace Parker, who graduated from the University of Connecticut with a bachelor’s degree in Business Administration. He has been working at a local social media marketing company for over a decade as an account executive. As he considered starting his own company, Trace began successfully securing former clients who will follow him to Blizzard Social Media Marketing when the company fully launches. Trace believes his experience of strategic growth, marketing skills, financial capabilities, and wide and deep knowledge of social media marketing practices will provide everything needed for long-term growth and profitability.
Trace Parker recruited Angela Turner, a former business associate, to be the Administrative Manager in the new company. In this role, Angela Turner will oversee and direct staff members in the execution of the company vision, as well as run the operational portion of the technical department.
Trace Parker also recruited Anthony Collins to be the Financial Manager, overseeing the bookkeeping and accounting duties on a regular basis. Anthony Collins formerly served as the accountant for their former employer and was exemplary in handling complicated portions of this role.
Maryann Critcher has been recruited to manage the office clerks and serve as the Personnel Manager, overseeing all personnel with human resource responsibilities and management included in her role.
Financial Plan
Key Revenue & Costs
The revenue drivers for Blizzard Social Media Marketing are the fees they will charge to clients for their services.
The cost drivers will be the overhead costs required in order to staff Blizzard Social Media Marketing. The expenses will be the payroll cost, rent, utilities, office supplies, and marketing materials.
Funding Requirements and Use of Funds
Blizzard Social Media Marketing is seeking $200,000 in debt financing to launch its Blizzard Social Media Marketing. The funding will be dedicated toward securing the office space and purchasing office equipment and supplies. Funding will also be dedicated toward three months of overhead costs to include payroll of the staff, rent, and marketing costs for the print ads and marketing costs. The breakout of the funding is below:
- Office space build-out: $20,000
- Office equipment, supplies, and materials: $10,000
- Three months of overhead expenses (payroll, rent, utilities): $150,000
- Marketing costs: $10,000
- Working capital: $10,000
Download the Social Media Marketing business plan template (including a customizable financial model) to your computer here <–
Key Assumptions
The following outlines the key assumptions required in order to achieve the revenue and cost numbers in the financials and in order to pay off the startup business loan.
- Number of clients Per Month: 20
- Average revenue per Month: $200,000
- Office Lease per Year: $100,000
Financial Projections
Income Statement
| FY 1 | FY 2 | FY 3 | FY 4 | FY 5 | ||
|---|---|---|---|---|---|---|
| Revenues | ||||||
| Total Revenues | $360,000 | $793,728 | $875,006 | $964,606 | $1,063,382 | |
| Expenses & Costs | ||||||
| Cost of goods sold | $64,800 | $142,871 | $157,501 | $173,629 | $191,409 | |
| Lease | $50,000 | $51,250 | $52,531 | $53,845 | $55,191 | |
| Marketing | $10,000 | $8,000 | $8,000 | $8,000 | $8,000 | |
| Salaries | $157,015 | $214,030 | $235,968 | $247,766 | $260,155 | |
| Initial expenditure | $10,000 | $0 | $0 | $0 | $0 | |
| Total Expenses & Costs | $291,815 | $416,151 | $454,000 | $483,240 | $514,754 | |
| EBITDA | $68,185 | $377,577 | $421,005 | $481,366 | $548,628 | |
| Depreciation | $27,160 | $27,160 | $27,160 | $27,160 | $27,160 | |
| EBIT | $41,025 | $350,417 | $393,845 | $454,206 | $521,468 | |
| Interest | $23,462 | $20,529 | $17,596 | $14,664 | $11,731 | |
| PRETAX INCOME | $17,563 | $329,888 | $376,249 | $439,543 | $509,737 | |
| Net Operating Loss | $0 | $0 | $0 | $0 | $0 | |
| Use of Net Operating Loss | $0 | $0 | $0 | $0 | $0 | |
| Taxable Income | $17,563 | $329,888 | $376,249 | $439,543 | $509,737 | |
| Income Tax Expense | $6,147 | $115,461 | $131,687 | $153,840 | $178,408 | |
| NET INCOME | $11,416 | $214,427 | $244,562 | $285,703 | $331,329 |
Balance Sheet
| FY 1 | FY 2 | FY 3 | FY 4 | FY 5 | ||
|---|---|---|---|---|---|---|
| ASSETS | ||||||
| Cash | $154,257 | $348,760 | $573,195 | $838,550 | $1,149,286 | |
| Accounts receivable | $0 | $0 | $0 | $0 | $0 | |
| Inventory | $30,000 | $33,072 | $36,459 | $40,192 | $44,308 | |
| Total Current Assets | $184,257 | $381,832 | $609,654 | $878,742 | $1,193,594 | |
| Fixed assets | $180,950 | $180,950 | $180,950 | $180,950 | $180,950 | |
| Depreciation | $27,160 | $54,320 | $81,480 | $108,640 | $135,800 | |
| Net fixed assets | $153,790 | $126,630 | $99,470 | $72,310 | $45,150 | |
| TOTAL ASSETS | $338,047 | $508,462 | $709,124 | $951,052 | $1,238,744 | |
| LIABILITIES & EQUITY | ||||||
| Debt | $315,831 | $270,713 | $225,594 | $180,475 | $135,356 | |
| Accounts payable | $10,800 | $11,906 | $13,125 | $14,469 | $15,951 | |
| Total Liability | $326,631 | $282,618 | $238,719 | $194,944 | $151,307 | |
| Share Capital | $0 | $0 | $0 | $0 | $0 | |
| Retained earnings | $11,416 | $225,843 | $470,405 | $756,108 | $1,087,437 | |
| Total Equity | $11,416 | $225,843 | $470,405 | $756,108 | $1,087,437 | |
| TOTAL LIABILITIES & EQUITY | $338,047 | $508,462 | $709,124 | $951,052 | $1,238,744 |
Cash Flow Statement
| FY 1 | FY 2 | FY 3 | FY 4 | FY 5 | ||
|---|---|---|---|---|---|---|
| CASH FLOW FROM OPERATIONS | ||||||
| Net Income (Loss) | $11,416 | $214,427 | $244,562 | $285,703 | $331,329 | |
| Change in working capital | ($19,200) | ($1,966) | ($2,167) | ($2,389) | ($2,634) | |
| Depreciation | $27,160 | $27,160 | $27,160 | $27,160 | $27,160 | |
| Net Cash Flow from Operations | $19,376 | $239,621 | $269,554 | $310,473 | $355,855 | |
| CASH FLOW FROM INVESTMENTS | ||||||
| Investment | ($180,950) | $0 | $0 | $0 | $0 | |
| Net Cash Flow from Investments | ($180,950) | $0 | $0 | $0 | $0 | |
| CASH FLOW FROM FINANCING | ||||||
| Cash from equity | $0 | $0 | $0 | $0 | $0 | |
| Cash from debt | $315,831 | ($45,119) | ($45,119) | ($45,119) | ($45,119) | |
| Net Cash Flow from Financing | $315,831 | ($45,119) | ($45,119) | ($45,119) | ($45,119) | |
| Net Cash Flow | $154,257 | $194,502 | $224,436 | $265,355 | $310,736 | |
| Cash at Beginning of Period | $0 | $154,257 | $348,760 | $573,195 | $838,550 | |
| Cash at End of Period | $154,257 | $348,760 | $573,195 | $838,550 | $1,149,286 |
Social Media Marketing Business Plan FAQs
What Is a Social Media Marketing Business Plan?
A social media marketing business plan is a plan to start and/or grow your social media marketing business. Among other things, it outlines your business concept, identifies your target customers, presents your marketing plan and details your financial projections.
You can easily complete your Social Media Marketing business plan using our Social Media Marketing Business Plan Template here.
What are the Main Types of Social Media Marketing Businesses?
There are a number of different kinds of social media marketing businesses, some examples include: Paid Ads, Content, and Strategy.
How Do You Get Funding for Your Social Media Marketing Business Plan?
Social Media Marketing businesses are often funded through small business loans. Personal savings, credit card financing and angel investors are also popular forms of funding.
What are the Steps To Start a Social Media Marketing Business?
Starting a social media marketing business can be an exciting endeavor. Having a clear roadmap of the steps to start a business will help you stay focused on your goals and get started faster.
1. Develop A Social Media Marketing Business Plan - The first step in starting a business is to create a detailed social media marketing business plan that outlines all aspects of the venture. This should include potential market size and target customers, the services or products you will offer, pricing strategies and a detailed financial forecast.
2. Choose Your Legal Structure - It's important to select an appropriate legal entity for your social media marketing business. This could be a limited liability company (LLC), corporation, partnership, or sole proprietorship. Each type has its own benefits and drawbacks so it’s important to do research and choose wisely so that your social media marketing business is in compliance with local laws.
3. Register Your Social Media Marketing Business - Once you have chosen a legal structure, the next step is to register your social media marketing business with the government or state where you’re operating from. This includes obtaining licenses and permits as required by federal, state, and local laws.
4. Identify Financing Options - It’s likely that you’ll need some capital to start your social media marketing business, so take some time to identify what financing options are available such as bank loans, investor funding, grants, or crowdfunding platforms.
5. Choose a Location - Whether you plan on operating out of a physical location or not, you should always have an idea of where you’ll be based should it become necessary in the future as well as what kind of space would be suitable for your operations.
6. Hire Employees - There are several ways to find qualified employees including job boards like LinkedIn or Indeed as well as hiring agencies if needed – depending on what type of employees you need it might also be more effective to reach out directly through networking events.
7. Acquire Necessary Social Media Marketing Equipment & Supplies - In order to start your social media marketing business, you'll need to purchase all of the necessary equipment and supplies to run a successful operation.
8. Market & Promote Your Business - Once you have all the necessary pieces in place, it’s time to start promoting and marketing your social media marketing business. This includes creating a website, utilizing social media platforms like Facebook or Twitter, and having an effective Search Engine Optimization (SEO) strategy. You should also consider traditional marketing techniques such as radio or print advertising.