Screen Printing Business Plan
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Below is a template to help you create each section of your Screen Printing business plan.
Executive Summary
Business Overview
Customize-It Screen Printing is a startup screen printing company located in Atlanta, Georgia. The company is founded by John Nelson, a recent graduate of Georgia University with a Bachelor’s degree in Business Administration. While pursuing his college education, John has worked part-time as a screen print operator for a local screen printing company. Now that John has gained the experience of screen printing and the education on how to successfully manage a business, he is ready to start his own company, Customize-It Screen Printing. John plans on recruiting a small team to help manage the day-to-day business operations of screen printing – marketing, packaging, and graphic design. Other business functions such as bookkeeping, customer support, and inventory management will be outsourced or completed using business management software.
Customize-It Screen Printing will provide customized screen-printing services for customers throughout the United States. With a wide range of products available, the company will work with any material that can be screen printed. Customize-It will be the ultimate choice for price and value.
Product Offering
The following are the products that Customize-It Screen Printing will be able to customize:
- T-shirts
- Sweatshirts
- Tank Tops
- Sweatpants
- Shorts
- Aprons
- Hats
- Backpacks & Other Bags
- Flags
- Binders
- Signs
- Sports Equipment
- Balloons
- Stickers
- Electronics
- Glass
- Wood
Customer Focus
Customize-It Screen Printing will target individuals, groups, and businesses who are looking to get something customized. The company will target individuals looking to customize items for themselves or gifts for their friends or family members. Customize-It will also target businesses looking to add logos or other personalization to their company T-shirts, binders or other items for corporate events or advertising purposes. Additionally, the company will target groups and organizations looking to get something customized for gatherings like bachelorette parties, baby showers, or sporting events. No matter the customer, Customize-It Screen Printing will deliver the best communication, service, and quality products.
Management Team
Customize-It Screen Printing will be owned and operated by John Nelson. He has recruited a business school peer, Timothy Hall, to be the designer and help manage the marketing for the company.
John Nelson is a graduate of the University of Georgia with a Bachelor’s degree in Business Administration. He has been working at a local screen printing company for several years as a screen printing operator. John’s organizational skills and attention to detail when it comes to both screen printing and business management have given him the confidence to venture out and open his own company.
Timothy Hall has a Bachelor’s degree in Marketing and an Associate’s degree in Graphic Design. He is skilled in the latest and most popular graphic designer technology. John relies strongly on Timothy’s design skills as well as his marketing and sales knowledge. Timothy has worked as a marketing manager for a local retailer for over ten years and is well equipped to take on a dual role as Customize-It Screen Printing’s Lead Designer and Marketing Manager.
Success Factors
Customize-It Screen Printing will be able to achieve success by offering the following competitive advantages:
- Wide range of items that can be customized. The company will work with any material that can be screen printed – from T-shirts and tote bags to wooden plaques and glassware.
- Customers from all over the United States can purchase screen printed products through the company’s website. Operating as a completely online business allows the company to reach a wider audience than a physical brick and mortar store in Atlanta would allow while keeping costs low.
- Customize-It Screen Printing offers competitive prices. The company saves money by operating on a lean business model. Customers benefit from these cost savings by getting products at lower prices than they would get from competitors.
Download the screen printing business plan template (including a customizable financial model) to your computer here <–
Financial Highlights
Customize-It Screen Printing is seeking $80,000 in debt financing to launch its screen printing business. The funding will be dedicated towards purchasing screen printing equipment and supplies and for business management software. Funding will also be dedicated towards three months of overhead costs to include payroll and marketing expenses. The breakout of the funding is below:
- Screen printing equipment, materials, and supplies: $30,000
- Business management software: $5,000
- Three months of overhead expenses (payroll, utilities): $30,000
- Marketing costs: $10,000
- Working capital: $5,000
The following graph below outlines the pro forma financial projections for Customize-It Screen Printing.
Company Overview
Who is Customize-It Screen Printing?
Customize-It Screen Printing is a newly established screen printing company in Atlanta, Georgia. The company will be the ultimate choice for price and value on custom orders for any material that can be screen printed. Customize-It will provide exceptional customer service for all of its online shoppers with 24/7 customer support and an extensive screen printing guide that will help each customer choose the right materials for their project. With a wide range of products available, the company will work with any material that can be screen printed.
The company’s small team of professionals will ensure that each order is processed smoothly and efficiently. Quality control is important to Customize-It Screen Printing, so the management team will ensure that only high quality materials are used and that each item is thoroughly checked for any flaws before being shipped to customers.
Customize-It Screen Printing History
Customize-It is owned and operated by John Nelson, a recent graduate of Georgia University with a Bachelor’s degree in Business Administration. While pursuing his college education, John has worked part-time as a screen print operator for a local screen printing company. John has begun recruiting a small team to help manage the day-to-day business operations of screen printing – marketing, packaging, and graphic design. Other business functions such as bookkeeping, customer support, and inventory management will be outsourced or completed using business management software to save on overhead costs.
Since incorporation, Customize-It Screen Printing has achieved the following milestones:
- Registered Customize-It Screen Printing, LLC to transact business in the state of Georgia.
- Has begun to set up the work space in John Nelson’s garage and begun sourcing equipment.
- Has selected the business management software that will be used for customer relationship management, customer support, bookkeeping, and inventory management.
- Reached out to numerous potential suppliers to get quotes and product samples.
- Has begun recruiting a small team to help with marketing, design, screen printing, and operations.
Customize-It Screen Printing Services
The following are the types of products that Customize-It Screen Printing will screen print:
- T-shirts
- Sweatshirts
- Tank Tops
- Sweatpants
- Shorts
- Aprons
- Hats
- Backpacks & Other Bags
- Flags
- Binders
- Signs
- Sports Equipment
- Balloons
- Stickers
- Electronics
- Glass
- Wood
Industry Analysis
According to IBISWorld, the custom screen printing industry is valued at an estimated $9B. There are approximately 12,000 custom screen printing businesses operating in the U.S. with over 67,000 employees. Key external market drivers including per capita disposable income, corporate profit, total advertising expenditure for corporations, and the percentage of business that is conducted online versus in-person.
Apparel is by far the largest segment of screen printed products, accounting for approximately 49.4% of revenue share compared to other types of items such as mugs or plaques. There is an increasing trend for custom t-shirts and other garments by businesses, organizations, and individuals for a variety of purposes from advertising to teambuilding.
With the growing number of screen printing businesses and the increase in online shopping, industry operators can gain a competitive advantage by executing a top notch online marketing campaign, providing exceptional customer service, offering unique products or services, and maintaining competitive prices.
Download the screen printing business plan template (including a customizable financial model) to your computer here <–
Customer Analysis
Demographic Profile of Target Market
Customize-It Screen Printing will target individuals, groups, and businesses in the United States who are looking to get something customized. The company will target individuals looking to personalize items for themselves or gifts for their friends or family members. Customize-It will also target businesses looking to add logos to their company T-shirts, binders, or other items for corporate events or advertising purposes. Additionally, the company will target groups and organizations looking to get something customized for gatherings like bachelorette parties, baby showers, or sporting events. No matter the customer, Customize-It Screen Printing will deliver the best communication, service, and quality products.
The precise demographics for the United States are:
| Total | Percent | Male Percent | Female Percent | |
|---|---|---|---|---|
| Total population | 327,167,439 | (X) | (X) | (X) |
| AGE | ||||
| Under 5 years | 19,646,315 | 6.00% | 6.20% | 5.80% |
| 5 to 9 years | 19,805,900 | 6.10% | 6.30% | 5.80% |
| 10 to 14 years | 21,392,922 | 6.50% | 6.80% | 6.30% |
| 15 to 19 years | 21,445,493 | 6.60% | 6.80% | 6.30% |
| 20 to 24 years | 21,717,962 | 6.60% | 6.90% | 6.40% |
| 25 to 29 years | 23,320,702 | 7.10% | 7.40% | 6.90% |
| 30 to 34 years | 22,023,972 | 6.70% | 6.90% | 6.60% |
| 35 to 39 years | 21,571,302 | 6.60% | 6.70% | 6.50% |
| 40 to 44 years | 19,927,151 | 6.10% | 6.10% | 6.00% |
| 45 to 49 years | 20,733,440 | 6.30% | 6.40% | 6.30% |
| 50 to 54 years | 20,871,804 | 6.40% | 6.40% | 6.40% |
| 55 to 59 years | 21,624,541 | 6.60% | 6.50% | 6.70% |
| 60 to 64 years | 20,662,821 | 6.30% | 6.10% | 6.50% |
| 65 to 69 years | 17,107,288 | 5.20% | 5.00% | 5.50% |
| 70 to 74 years | 13,464,025 | 4.10% | 3.90% | 4.40% |
| 75 to 79 years | 9,378,512 | 2.90% | 2.60% | 3.10% |
| 80 to 84 years | 6,169,441 | 1.90% | 1.60% | 2.20% |
| 85 years and over | 6,303,848 | 1.90% | 1.40% | 2.50% |
Customer Segmentation
Customize-It will primarily target the following customer profiles:
- Individuals looking to customize items for themselves or gifts for friends and family.
- Businesses looking to add logos or other personalization to their corporate T-shirts, binders, or other promotional items.
- Groups looking to personalize T-shirts or other items for events such as bachelorette parties, baby showers, and family reunions.
- Organizations and sports teams looking to get T-shirts or other items customized for their team to keep or to sell for fundraising purposes.
Competitive Analysis
Direct and Indirect Competitors
Customize-It Screen Printing will face competition from other companies with similar business profiles. A description of each competitor company is below.
Kustum Screen Printing
Kustum Screen Printing provides custom screen printing on-demand for customers in Atlanta and surrounding areas. The company’s list of products that can be screen printed includesT-shirts, apparel, hats, mugs, glassware, wood, binders, stickers, and more. Customers can design and purchase screen printed products through Kustum Screen Printing’s intuitive website. Products can then be shipped or picked up in-store.
Kustum Screen Printing’s promise is to deliver high quality products, exceptional customer services, and quick follow up on any issues with custom orders. The management team of experienced screen printing professionals ensures that each order is handled with the best of care.
Screen Print For You
Screen Print For You is an Atlanta-based screen printing company that provides outstanding customer service and fast processing on all custom orders. Screen Print For You provides personalized screen printing services for individuals, groups, and teams. The owners of Screen Print For You are graphic designers and marketing experts so they can help customers design their products for any purpose from family events to corporate advertising. Customers can depend on their unique screen printing process to create long-lasting designs that will be sure to make a great impression.
Make It Personal Screen Printing
Make It Personal Screen Printing is a trusted Atlanta screen printing company that provides superior custom screen printing services throughout the state of Georgia. The company is able to provide a one-stop shop for people looking for unique gifts for loved ones or for businesses looking to get marketing materials personalized with the company logo. Products include T-shirts, sweat shirts, hats, picture frames, keychains, stickers, and binders. Make It Personal Screen Printing is able to ship products throughout the state. Customers can also order online and pick up in store.
Download the screen printing business plan template (including a customizable financial model) to your computer here <–
Competitive Advantage
Customize-It Screen Printing will be able to offer the following advantages over their competition:
- Wide range of items that can be customized. The company will work with any material that can be screen printed – from T-shirts and tote bags to wooden plaques and glassware.
- Customers from all over the United States can purchase screen printed products through the company’s website. Operating as a completely online business allows the company to reach a wider audience than a physical brick and mortar store in Atlanta would allow while keeping costs low.
- Customize-It Screen Printing offers competitive prices. The company saves money by operating on a lean business model. Customers benefit from these cost savings by getting products at lower prices than they would get from competitors.
Marketing Plan
Brand & Value Proposition
Customize-It Screen Printing will offer the unique value proposition to its clientele:
- Wide range of items that can be personalized. Customize-It will work with any material that can be screen printed. Customers can choose from products sourced from the company’s trusted suppliers or send in their own items to get customized.
- Unbeatable pricing to its customers- Customize-It Screen Printing operates using a lean business model that saves on overhead costs. These cost savings are then passed on to the customers in the form of deep discounts and lower prices than what competitors are offering for the same services.
Promotions Strategy
The promotions strategy for Customize-It Screen Printing is as follows:
Social Media Marketing
The company’s marketing manager will create accounts on various social media platforms including TikTok, LinkedIn, Instagram, Facebook, and YouTube. The marketing manager will maintain an active presence on all social media, updating accounts with the latest information, special promotions, and designs. Customers will be encouraged to post their purchases on social media and link to the company’s account to stimulate organic growth.
Print Advertising
Customize-It Screen Printing will invest in professionally designed print ads to be displayed in direct mailers, magazines, and newspapers. Direct mailers will be designed to target individuals and business customers.
Broadcast Advertising
The company will invest in commercials to play on multiple streaming platforms, TV channels, radio, and podcasts.
Website/SEO Marketing
Customize-It Screen Printing’s marketing manager will design the company website. The website will be well organized, attractive, and list all of the company’s products and pricing information. The website will include informative screen printing content to help customers choose the best materials for their project. The marketing manager will also enhance Customize-It’s website presence with SEO marketing tactics so that when someone types in the search engine “custom screen printing company” or “screen printing services”, Customize-It Screen Printing will be listed at the top of the search results.
Pricing
The pricing of Customize-It Screen Printing will be competitive and lower than competitors so customers feel they receive value when purchasing the company’s products and services.
Operations Plan
The following will be the operations plan for Customize-It Screen Printing.
Operation Functions:
- John Nelson will be the Owner and Manager of the company. He will oversee the screen printing process and manage supplier relationships. John has spent the past year recruiting the following staff:
- Timothy Hall – Lead Designer and Marketing Manager who will oversee the design process and handle all sales and marketing initiatives for the company.
- Kelly Smith – Operations Assistant who will oversee the packaging, logistics, and shipment of the products.
Customize-It Screen Printing will use business management software including customer relationship management, bookkeeping/accounting, and inventory management software for the bulk of its operational procedures. Maintaining a lean operational team will help the company save on overhead expenses.
Download the screen printing business plan template (including a customizable financial model) to your computer here <–
Milestones:
Customize-It Screen Printing will have the following milestones complete in the next six months.
9/1/2022 – Finalize contracts with suppliers.
9/15/2022 – Finalize employment contracts for Timothy and Kelly.
10/1/2022 – Purchase business management software.
10/15/2022 – Complete the company website.
10/22/2022 – Initiate the marketing campaign.
11/1/2022 – Officially open for business and begin taking orders.
Management Team
Customize-It Screen Printing will be owned and operated by John Nelson. He recruited a business school peer, Timothy Hall, to be the designer and help manage the marketing for the company.
John Nelson is a graduate of the University of Georgia with a Bachelor’s degree in Business Administration. He has been working at a local screen printing company for several years as a screen printing operator. John’s organizational skills and attention to detail when it comes to both screen printing and business management have given him the confidence to venture out and open his own company.
Timothy Hall has a Bachelor’s degree in Marketing and an Associate’s degree in Graphic Design. He is skilled in the latest and most popular graphic designer technology. John relies strongly on Timothy’s design skills as well as his marketing and sales knowledge. Timothy has worked as a marketing manager for a local retailer for over ten years and is well equipped to take on a dual role as Customize-It Screen Printing’s Lead Designer and Marketing Manager.
Financial Plan
Key Revenue & Costs
The revenue drivers for Customize-It Screen Printing are the screen printing fees that will be charged to customers for the products and screen printing services. The company will charge a 50% markup for products such as T-shirts or mugs that come from wholesale suppliers. Additionally, Customize-It will charge a flat $5 processing fee for each item.
The cost drivers will be the overhead costs to maintain the screen printing equipment and the cost of the products themselves. The expenses will be the payroll cost, supplies, and marketing materials.
Funding Requirements and Use of Funds
Customize-It Screen Printing is seeking $80,000 in debt financing to launch its screen printing business. The funding will be dedicated towards purchasing screen printing equipment and supplies and for business management software. Funding will also be dedicated towards three months of overhead costs to include payroll and marketing expenses. The breakout of the funding is below:
- Screen printing equipment, materials, and supplies: $30,000
- Business management software: $5,000
- Three months of overhead expenses (payroll, utilities): $30,000
- Marketing costs: $10,000
- Working capital: $5,000
Download the screen printing business plan template (including a customizable financial model) to your computer here <–
Key Assumptions
The following outlines the key assumptions required in order to achieve the revenue and cost numbers in the financials and in order to pay off the startup business loan.
- Average number of items screen printed per month: 500
- Average sales in dollars per month: $6,000
- Average overhead expenses per month: $12,500
Financial Projections
Income Statement
| FY 1 | FY 2 | FY 3 | FY 4 | FY 5 | ||
|---|---|---|---|---|---|---|
| Revenues | ||||||
| Total Revenues | $360,000 | $793,728 | $875,006 | $964,606 | $1,063,382 | |
| Expenses & Costs | ||||||
| Cost of goods sold | $64,800 | $142,871 | $157,501 | $173,629 | $191,409 | |
| Lease | $50,000 | $51,250 | $52,531 | $53,845 | $55,191 | |
| Marketing | $10,000 | $8,000 | $8,000 | $8,000 | $8,000 | |
| Salaries | $157,015 | $214,030 | $235,968 | $247,766 | $260,155 | |
| Initial expenditure | $10,000 | $0 | $0 | $0 | $0 | |
| Total Expenses & Costs | $291,815 | $416,151 | $454,000 | $483,240 | $514,754 | |
| EBITDA | $68,185 | $377,577 | $421,005 | $481,366 | $548,628 | |
| Depreciation | $27,160 | $27,160 | $27,160 | $27,160 | $27,160 | |
| EBIT | $41,025 | $350,417 | $393,845 | $454,206 | $521,468 | |
| Interest | $23,462 | $20,529 | $17,596 | $14,664 | $11,731 | |
| PRETAX INCOME | $17,563 | $329,888 | $376,249 | $439,543 | $509,737 | |
| Net Operating Loss | $0 | $0 | $0 | $0 | $0 | |
| Use of Net Operating Loss | $0 | $0 | $0 | $0 | $0 | |
| Taxable Income | $17,563 | $329,888 | $376,249 | $439,543 | $509,737 | |
| Income Tax Expense | $6,147 | $115,461 | $131,687 | $153,840 | $178,408 | |
| NET INCOME | $11,416 | $214,427 | $244,562 | $285,703 | $331,329 |
Balance Sheet
| FY 1 | FY 2 | FY 3 | FY 4 | FY 5 | ||
|---|---|---|---|---|---|---|
| ASSETS | ||||||
| Cash | $154,257 | $348,760 | $573,195 | $838,550 | $1,149,286 | |
| Accounts receivable | $0 | $0 | $0 | $0 | $0 | |
| Inventory | $30,000 | $33,072 | $36,459 | $40,192 | $44,308 | |
| Total Current Assets | $184,257 | $381,832 | $609,654 | $878,742 | $1,193,594 | |
| Fixed assets | $180,950 | $180,950 | $180,950 | $180,950 | $180,950 | |
| Depreciation | $27,160 | $54,320 | $81,480 | $108,640 | $135,800 | |
| Net fixed assets | $153,790 | $126,630 | $99,470 | $72,310 | $45,150 | |
| TOTAL ASSETS | $338,047 | $508,462 | $709,124 | $951,052 | $1,238,744 | |
| LIABILITIES & EQUITY | ||||||
| Debt | $315,831 | $270,713 | $225,594 | $180,475 | $135,356 | |
| Accounts payable | $10,800 | $11,906 | $13,125 | $14,469 | $15,951 | |
| Total Liability | $326,631 | $282,618 | $238,719 | $194,944 | $151,307 | |
| Share Capital | $0 | $0 | $0 | $0 | $0 | |
| Retained earnings | $11,416 | $225,843 | $470,405 | $756,108 | $1,087,437 | |
| Total Equity | $11,416 | $225,843 | $470,405 | $756,108 | $1,087,437 | |
| TOTAL LIABILITIES & EQUITY | $338,047 | $508,462 | $709,124 | $951,052 | $1,238,744 |
Cash Flow Statement
| FY 1 | FY 2 | FY 3 | FY 4 | FY 5 | ||
|---|---|---|---|---|---|---|
| CASH FLOW FROM OPERATIONS | ||||||
| Net Income (Loss) | $11,416 | $214,427 | $244,562 | $285,703 | $331,329 | |
| Change in working capital | ($19,200) | ($1,966) | ($2,167) | ($2,389) | ($2,634) | |
| Depreciation | $27,160 | $27,160 | $27,160 | $27,160 | $27,160 | |
| Net Cash Flow from Operations | $19,376 | $239,621 | $269,554 | $310,473 | $355,855 | |
| CASH FLOW FROM INVESTMENTS | ||||||
| Investment | ($180,950) | $0 | $0 | $0 | $0 | |
| Net Cash Flow from Investments | ($180,950) | $0 | $0 | $0 | $0 | |
| CASH FLOW FROM FINANCING | ||||||
| Cash from equity | $0 | $0 | $0 | $0 | $0 | |
| Cash from debt | $315,831 | ($45,119) | ($45,119) | ($45,119) | ($45,119) | |
| Net Cash Flow from Financing | $315,831 | ($45,119) | ($45,119) | ($45,119) | ($45,119) | |
| Net Cash Flow | $154,257 | $194,502 | $224,436 | $265,355 | $310,736 | |
| Cash at Beginning of Period | $0 | $154,257 | $348,760 | $573,195 | $838,550 | |
| Cash at End of Period | $154,257 | $348,760 | $573,195 | $838,550 | $1,149,286 |
Screen Printing Business Plan FAQs
What Is a Screen Printing Business Plan?
A screen printing business plan is a plan to start and/or grow your screen printing business. Among other things, it outlines your business concept, identifies your target customers, presents your marketing plan and details your financial projections.
What are the Main Types of Screen Printing Businesses?
There are a number of different kinds of screen printing business, some examples include: T-shirt/Clothing, Logos and Decals, and Advertising.
How Do You Get Funding for Your Screen Printing Business Plan?
Screen printing businesses are often funded through small business loans. Personal savings, credit card financing and angel investors are also popular forms of funding. This is true for a screen printing business plan and a business plan for printing business.
What are the Steps To Start a Screen Printing Business?
Starting a screen printing business can be an exciting endeavor. Having a clear roadmap of the steps to start a business will help you stay focused on your goals and get started faster.
1. Develop A Screen Printing Business Plan - The first step in starting a business is to create a detailed screen printing business plan that outlines all aspects of the venture. This should include potential market size and target customers, the services or products you will offer, pricing strategies and a detailed financial forecast.
2. Choose Your Legal Structure - It's important to select an appropriate legal entity for your screen printing business. This could be a limited liability company (LLC), corporation, partnership, or sole proprietorship. Each type has its own benefits and drawbacks so it’s important to do research and choose wisely so that your screen printing business is in compliance with local laws.
3. Register Your Screen Printing Business - Once you have chosen a legal structure, the next step is to register your screen printing business with the government or state where you’re operating from. This includes obtaining licenses and permits as required by federal, state, and local laws.
4. Identify Financing Options - It’s likely that you’ll need some capital to start your screen printing business, so take some time to identify what financing options are available such as bank loans, investor funding, grants, or crowdfunding platforms.
5. Choose a Location - Whether you plan on operating out of a physical location or not, you should always have an idea of where you’ll be based should it become necessary in the future as well as what kind of space would be suitable for your operations.
6. Hire Employees - There are several ways to find qualified employees including job boards like LinkedIn or Indeed as well as hiring agencies if needed – depending on what type of employees you need it might also be more effective to reach out directly through networking events.
7. Acquire Necessary Screen Printing Equipment & Supplies - In order to start your screen printing business, you'll need to purchase all of the necessary equipment and supplies to run a successful operation.
8. Market & Promote Your Business - Once you have all the necessary pieces in place, it’s time to start promoting and marketing your screen printing business. This includes creating a website, utilizing social media platforms like Facebook or Twitter, and having an effective Search Engine Optimization (SEO) strategy. You should also consider traditional marketing techniques such as radio or print advertising.
Learn more about how to start a successful screen printing business:
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