Restaurant Business Plan Template

Competitive Analysis

Direct and Indirect Competitors

Bluehorn Restaurant & Steakhouse will be competing with other restaurants in Oklahoma City. Because Bluehorn Restaurant & Steakhouse is a local startup, the competitors will be local restaurants as well. A profile of each competitor is below.

The Press

Located in the trendy area known as the Plaza District, The Press has reimagined our favorite foods of the surrounding regions through the lens of home. By combining the comfort food of the deep south with that of the southwest, and then filtering it all through Oklahoma roots, The Press seeks out to bring something familiar, yet unique.

The menu consists of appetizers, soups, burgers and sandwiches, bowls, main dishes, sides, desserts, and a large selection of alcoholic beverages. The Press serves craft beer, domestic beer, wine spritzers, house cocktails, wine, and mimosas. They also offer brunch that is served daily until 4:00 pm. The menu of The Press is affordable with the most expensive dish being $16 (chicken fried ribeye). The wine menu is also not pretentious as the wine is sold either by the glass or bottle, with the most expensive bottle being $52 for the Gruet Sparkling Brut Rose.

Oak & Ore

Oak & Ore is a craft beer and restaurant in OKC’s Plaza District. They have a 36-tap beer selection and offer vegetarian, vegan, and gluten free dining options. Oak & Ore offers a rotating, 36-tap selection of their favorite brews from Oklahoma and around the world. Each beer is thoughtfully paired with a craft beer-inspired dining experience.

Oak & Ore is passionate about the art of beer, and strives to present it in its optimal form, precisely as the brew masters intended. They use temperature controlled taps and beer-specific glassware. Their knowledgeable staff is ready to assist with any questions regarding the menu selection and will allow patrons to sample the beer before they select one.

The food menu of Oak & Ore offers starters, salads, wings, fried chicken, sandwiches, tacos, banh mi, and sides. They also have a selection of kids dishes so the whole family can enjoy comfort food while sampling one of their delectable beers.

The Mule OKC

The Mule is a casual, hip restaurant offering a large beer and cocktail menu plus sandwiches and more. In the fall of 2012, three local restaurant industry dudes combined forces to create The Mule. Located in the constantly growing and buzzing hub that is the Plaza District, The Mule takes the timeless favorite and contorts it into a whole menu of wild offerings.

The goal was and still is to provide cuisine that is both approachable and familiar, but still creative. The Mule’s best seller is the Macaroni Pony, which is a hunk of jalapeno cornbread split in half and hugging mac and cheese, BBQ pulled pork, and a pickle. There is also a fantastic assortment of soups offered and The Mule shakes up a seasonal list of cocktails designed by their bar staff. During the winter months, patrons can stave off the cold with their versions of hot toddies and buttered rum. For the beer drinkers, they always have a reliable line-up of fresh cold brews on draft, as well as a wide selection of can.

Competitive Advantage

Bluehorn Restaurant & Steakhouse offers several advantages over its competition. Those advantages are:

  • Gourmet dishes elegantly prepared to the finest standard.
  • Selection of steaks sourced from local Oklahoma farms.
  • An exclusive and unique wine menu that includes a wine selection of all price points.
  • Highly sought after location: Bluehorn Restaurant & Steakhouse will be located in the trendy and attractive neighborhood known as The Plaza District.
  • Trendy, welcoming, and energetic ambiance that will be perfect for a night out or a celebration.