Pressure Washing Business Plan
You’ve come to the right place to create your Pressure Washing business plan.
We have helped over 1,000 entrepreneurs and business owners create business plans and many have used them to start or grow their Pressure Washing companies.
Below is a template to help you create each section of your Pressure Washing business plan.
Executive Summary
Business Overview
Canyon Pressure Washing is a new business that provides affordable pressure washing services to the residents of Henderson, NV. Some of these services include home exterior power washing, driveway cleaning, and fence and deck washing. Canyon Pressure Washing will stand out in the community by offering excellent customer service, high-quality pressure washing services, and developing long-lasting relationships with our customers.
Canyon Pressure Washing was founded by Jacob Grant, who has been a pressure washer for five years. During this time, he has operated as an independent pressure washer, doing the work only as a side hustle. Now, after gaining some experience and a loyal clientele, he is ready to turn his side hustle into an incorporated business.
Service Offering
Canyon Pressure Washing will offer a variety of residential pressure washing services. These services will include but are not limited to:
- Home exterior power washing
- Driveway and walkway cleaning
- Fence, deck, and patio cleaning
- Vinyl siding cleaning
- Soft wash roof cleaning
- Gutter cleaning
Each service will be priced accordingly based on the scope of the project and the size of the home.
Customer Focus
Canyon Pressure Washing will primarily serve the residents and homeowners of Henderson, NV and the surrounding area. The area is home to over 300,000 residents and has a 64% home ownership rate. With such a large population of homeowners, pressure washing services are consistently in high demand. The residents of Henderson take great care of their homes, and pressure washing can help them keep their homes in pristine condition.
Management Team
Canyon Pressure Washing was founded by Jacob Grant, who has been a pressure washer for five years. During this time, he has operated as an independent pressure washer, doing the work only as a side hustle. Now, after gaining some experience and a loyal clientele, he is ready to turn his side hustle into an incorporated business.
Jacob has worked in the pressure washing industry long enough to gain an in-depth knowledge of the business, including the operations side (e.g., running day-to-day operations) and the business management side (e.g., staffing, marketing, etc.). This knowledge will prove invaluable as the business expands. He has also hired an administrative assistant who will help him with the marketing, administrative, and executive functions of the business.
Success Factors
Canyon Pressure Washing will be able to achieve success by offering the following competitive advantages:
- Customer-Focus: Canyon Pressure Washing provides the highest quality customer service focused on transparency, communication, and responsiveness throughout the process. This level of service and respect is adhered to from the initial inquiry to the follow-up once the project is completed. If any customer is less than satisfied, we will do whatever we can to fix the relationship.
- Management: Jacob Grant has been extremely successful working in the pressure washing industry and will be able to use his previous experience to help clients with whatever they need. His unique qualifications will serve customers in a much more sophisticated manner than many of Canyon Pressure Washing’s competitors.
- Relationships: Having lived and worked in the community for decades, Jacob Grant knows many of the local residents and has already established a loyal clientele from his years as an independent pressure washer. These relationships will provide the company’s initial clientele and help our business through word-of-mouth marketing.
Download the Pressure Washing business plan template (including a customizable financial model) to your computer here <–
Financial Highlights
Canyon Pressure Washing is seeking $370,000 in debt financing to launch its pressure washing business. The funding will be dedicated towards securing a retail location, vehicle, equipment, and supplies. Funding will also be dedicated towards three months of overhead costs to include payroll of the staff, rent, and marketing costs. The breakout of the funding is below:
- Store design/build out: $50,000
- Equipment and supplies: $50,000
- Vehicle purchase and maintenance: $100,000
- Three months of overhead expenses (payroll, rent, utilities): $150,000
- Marketing costs: $10,000
- Working capital: $10,000
The following graph below outlines the pro forma financial projections for Canyon Pressure Washing.
Company Overview
Who is Canyon Pressure Washing?
Canyon Pressure Washing is a new business that provides affordable pressure washing services to the residents of Henderson, NV. Some of these services include home exterior power washing, driveway cleaning, and fence and deck washing. Canyon Pressure Washing will stand out in the community by offering excellent customer service, high-quality pressure washing services, and developing long-lasting relationships with our customers.
Canyon Pressure Washing was founded by Jacob Grant, who has been a pressure washer for five years. During this time, he has operated as an independent pressure washer, doing the work only as a side hustle. Now, after gaining some experience and a loyal clientele, he is ready to turn his side hustle into an incorporated business.
Canyon Pressure Washing History
Jacob Grant incorporated Canyon Pressure Washing in January 2023 as an S-Corporation. The business is currently being run out of Jacob’s home, but once the lease on Canyon Pressure Washing’s commercial location is finalized, all operations will be run from there. Jacob currently uses his personal vehicle to drive to clients’ homes but will purchase a van that will be used specifically for the business.
Since incorporation, the company has achieved the following milestones:
- Found a commercial space and signed a Letter of Intent to lease it.
- Developed the company’s name, logo, and website.
- Developed the company’s social media presence.
- Determined equipment, supplies, and materials needed.
- Begun recruiting key employees.
Canyon Pressure Washing Services
Canyon Pressure Washing will offer a variety of residential pressure washing services. These services will include but are not limited to:
- Home exterior power washing
- Driveway and walkway cleaning
- Fence, deck, and patio cleaning
- Vinyl siding cleaning
- Soft wash roof cleaning
- Gutter cleaning
Each service will be priced accordingly based on the scope of the project and the size of the home.
Industry Analysis
Pressure washing is an essential service that keeps homes looking clean and brand new. No matter how hard a person works to keep their property clean, it is bound to get messy and dirty occasionally due to natural elements. Pressure washing helps clean properties in little time, saving homeowners time, energy, and money. For this reason, millions of dollars are spent every year on pressure washing services to keep homes and businesses across America in immaculate condition.
The global pressure washing market is expected to grow at a compound annual growth rate of 3.4% over the next five years. Moreover, with the recent housing boom, there are many first-time homeowners looking for services to help maintain their homes. With increasing demand and an expanding market, there is no better time to start a pressure washing business.
Download the Pressure Washing business plan template (including a customizable financial model) to your computer here <–
Customer Analysis
Demographic Profile of Target Market
Canyon Pressure Washing will serve the community residents of Henderson, NV and its surrounding areas. The area we service is suburban, with 64% owning homes. This means a sizable portion of the local population will require our services at some point.
Customer Segmentation
Canyon Pressure Washing will primarily target the following customer profiles:
- Homeowners
- Residents 55 +
- Landlords
Competitive Analysis
Direct and Indirect Competitors
Canyon Pressure Washing will face competition from other companies with similar business profiles. A description of each competitor company is below.
All Surface Washing
All Surface Washing is a local pressure washing company that has helped clean and restore residential homes and small businesses since 2014. They provide a variety of washing services, including roof cleaning, house power washing, and driveway cleaning.
Though All Surface Washing is a direct competitor, their online reviews are quite mixed, with many complaints about the quality of work and customer service. Jacob Grant has gained a loyal clientele that can offer great reviews. This will show local residents that Canyon Pressure Washing offers better quality services and cares about long-lasting relationships.
Sin City Commercial Washers
Sin City Commercial Washers has kept the commercial businesses in Henderson, NV looking immaculate and like new for decades. The company is the #1 pressure washing service in town that primarily caters to commercial businesses. They provide a variety of services to perfect their customers’ buildings and landscapes, including side washing, gutter cleaning, and sidewalk/walkway cleaning services.
Though Sin City Commercial Washers is a major force in the pressure washing industry, they primarily wash commercial businesses, not residential homes. Therefore, our target markets and customer base will only occasionally overlap.
Johnson’s Landscape And Washing Services
Johnson’s Landscape And Washing Services is an all-around landscape and property cleaning/maintenance service that has been popular in Henderson, NV since 1995. As the name implies, the company offers a wide variety of services, including lawn mowing, landscape design, and pressure washing. They can do almost anything that keeps their customers’ homes and landscapes looking picture-perfect.
Though Johnson’s Landscape And Washing Services will continue to thrive, the company does not make much of its revenue through pressure washing services. It is primarily seen as an add-on feature that can come with their other landscaping services. Customers who prefer to work with a company that specializes in pressure washing will find more value with Canyon Pressure Washing.
Download the Pressure Washing business plan template (including a customizable financial model) to your computer here <–
Competitive Advantage
Canyon Pressure Washing will be able to offer the following advantages over their competition:
- Customer-Focus: Canyon Pressure Washing provides the highest quality customer service focused on transparency, communication, and responsiveness throughout the process. This level of service and respect is adhered to from the initial inquiry to the follow-up once the project is completed. If any customer is less than satisfied, we will do whatever we can to fix the relationship.
- Management: Jacob Grant has been extremely successful working in the pressure washing industry and will be able to use his previous experience to help clients with whatever they need. His unique qualifications will serve customers in a much more sophisticated manner than many of Canyon Pressure Washing’s competitors.
- Relationships: Having lived and worked in the community for decades, Jacob Grant knows many of the local residents and has already established a loyal clientele from his years as an independent pressure washer. These relationships will provide the company’s initial clientele and help our business through word-of-mouth marketing.
Marketing Plan
Brand & Value Proposition
Canyon Pressure Washing will offer the unique value proposition to its clientele:
- Client-focused pressure washing services, where the company’s interests are aligned with the customer.
- Service is built on long-term relationships and personal attention.
- High-quality services that are provided at a fair and moderate price point.
Promotions Strategy
The promotions strategy for Canyon Pressure Washing is as follows:
Referrals
Canyon Pressure Washing understands that the best promotion comes from satisfied customers. The company will encourage its clients to refer other individuals by providing discounts on future services for every new client produced. This strategy will increase in effectiveness over time.
Website/SEO
Canyon Pressure Washing will invest in developing a professional website that displays all of the services offered by the company. It will also invest in SEO so that the company’s website will appear at the top of search engine results.
Social Media
Canyon Pressure Washing will create the company’s social media accounts and invest in ads on all social media platforms. It will use targeted marketing to appeal to the target demographic.
Special Offers
Offers and incentives are an excellent approach to bringing in new customers. The company will introduce special offers to attract new consumers and encourage repeat services, which will be quite advantageous in the long run.
Pricing
Canyon Pressure Washing’s pricing will be moderate so customer’s feel they are receiving great value when utilizing our services. The pricing for our services will be determined by the scope of the project and the size of the property. Pricing will remain competitive with similar businesses in the area.
Operations Plan
The following will be the operations plan for Canyon Pressure Washing.
Operation Functions:
- Jacob Grant will be the Owner of Canyon Pressure Washing. In addition to providing pressure washing services to local residents, he will also manage the general operations and executive aspects of the business.
- Jacob is joined by a full-time administrative assistant, Tasha Kostas. Tasha will manage the basic marketing functions, schedule appointments with customers, and provide customer service.
- As the company’s client base grows, Jacob will hire several employees to help provide pressure washing services.
Download the Pressure Washing business plan template (including a customizable financial model) to your computer here <–
Milestones:
Canyon Pressure Washing will have the following milestones complete in the next six months.
- 06/2023 Finalize lease agreement
- 07/2023 Design and build out Canyon Pressure Washing
- 08/2023 Purchase vehicle and equipment
- 09/2023 Kickoff of promotional campaign
- 10/2023 Launch Canyon Pressure Washing
- 11/2023 Reach break-even
Management Team
Canyon Pressure Washing was founded by Jacob Grant, who has been a pressure washer for five years. During this time, he has operated as an independent pressure washer, doing the work only as a side hustle. Now, after gaining some experience and a loyal clientele, he is ready to turn his side hustle into an incorporated business.
Jacob has worked in the pressure washing industry long enough to gain an in-depth knowledge of the business, including the operations side (e.g., running day-to-day operations) and the business management side (e.g., staffing, marketing, etc.). This knowledge will prove invaluable as the business expands. He has also hired an administrative assistant who will help him with the marketing, administrative, and executive functions of the business.
Financial Plan
Key Revenue & Costs
Canyon Pressure Washing’s revenue will primarily come from providing pressure washing services to our customers. Pricing will be determined by the services required and the scope of the project.
The main cost drivers for Canyon Pressure Washing will include labor expenses, marketing, vehicle maintenance, and the lease for the commercial space.
Funding Requirements and Use of Funds
Canyon Pressure Washing is seeking $370,000 in debt financing to launch its pressure washing business. The funding will be dedicated towards securing a retail location, vehicle, equipment, and supplies. Funding will also be dedicated towards three months of overhead costs to include payroll of the staff, rent, and marketing costs. The breakout of the funding is below:
- Store design/build out: $50,000
- Equipment and supplies: $50,000
- Vehicle purchase and maintenance: $100,000
- Three months of overhead expenses (payroll, rent, utilities): $150,000
- Marketing costs: $10,000
- Working capital: $10,000
Download the Pressure Washing business plan template (including a customizable financial model) to your computer here <–
Key Assumptions
The following outlines the key assumptions required in order to achieve the revenue and cost numbers in the financials and pay off the startup business loan.
- Average number of clients:
- Year 1: 50
- Year 2: 75
- Year 3: 125
- Year 4: 175
- Year 5: 250
- Annual lease costs: $20,000
- Average annual vehicle maintenance costs: $5000
Financial Projections
Income Statement
| FY 1 | FY 2 | FY 3 | FY 4 | FY 5 | ||
|---|---|---|---|---|---|---|
| Revenues | ||||||
| Total Revenues | $360,000 | $793,728 | $875,006 | $964,606 | $1,063,382 | |
| Expenses & Costs | ||||||
| Cost of goods sold | $64,800 | $142,871 | $157,501 | $173,629 | $191,409 | |
| Lease | $50,000 | $51,250 | $52,531 | $53,845 | $55,191 | |
| Marketing | $10,000 | $8,000 | $8,000 | $8,000 | $8,000 | |
| Salaries | $157,015 | $214,030 | $235,968 | $247,766 | $260,155 | |
| Initial expenditure | $10,000 | $0 | $0 | $0 | $0 | |
| Total Expenses & Costs | $291,815 | $416,151 | $454,000 | $483,240 | $514,754 | |
| EBITDA | $68,185 | $377,577 | $421,005 | $481,366 | $548,628 | |
| Depreciation | $27,160 | $27,160 | $27,160 | $27,160 | $27,160 | |
| EBIT | $41,025 | $350,417 | $393,845 | $454,206 | $521,468 | |
| Interest | $23,462 | $20,529 | $17,596 | $14,664 | $11,731 | |
| PRETAX INCOME | $17,563 | $329,888 | $376,249 | $439,543 | $509,737 | |
| Net Operating Loss | $0 | $0 | $0 | $0 | $0 | |
| Use of Net Operating Loss | $0 | $0 | $0 | $0 | $0 | |
| Taxable Income | $17,563 | $329,888 | $376,249 | $439,543 | $509,737 | |
| Income Tax Expense | $6,147 | $115,461 | $131,687 | $153,840 | $178,408 | |
| NET INCOME | $11,416 | $214,427 | $244,562 | $285,703 | $331,329 |
Balance Sheet
| FY 1 | FY 2 | FY 3 | FY 4 | FY 5 | ||
|---|---|---|---|---|---|---|
| ASSETS | ||||||
| Cash | $154,257 | $348,760 | $573,195 | $838,550 | $1,149,286 | |
| Accounts receivable | $0 | $0 | $0 | $0 | $0 | |
| Inventory | $30,000 | $33,072 | $36,459 | $40,192 | $44,308 | |
| Total Current Assets | $184,257 | $381,832 | $609,654 | $878,742 | $1,193,594 | |
| Fixed assets | $180,950 | $180,950 | $180,950 | $180,950 | $180,950 | |
| Depreciation | $27,160 | $54,320 | $81,480 | $108,640 | $135,800 | |
| Net fixed assets | $153,790 | $126,630 | $99,470 | $72,310 | $45,150 | |
| TOTAL ASSETS | $338,047 | $508,462 | $709,124 | $951,052 | $1,238,744 | |
| LIABILITIES & EQUITY | ||||||
| Debt | $315,831 | $270,713 | $225,594 | $180,475 | $135,356 | |
| Accounts payable | $10,800 | $11,906 | $13,125 | $14,469 | $15,951 | |
| Total Liability | $326,631 | $282,618 | $238,719 | $194,944 | $151,307 | |
| Share Capital | $0 | $0 | $0 | $0 | $0 | |
| Retained earnings | $11,416 | $225,843 | $470,405 | $756,108 | $1,087,437 | |
| Total Equity | $11,416 | $225,843 | $470,405 | $756,108 | $1,087,437 | |
| TOTAL LIABILITIES & EQUITY | $338,047 | $508,462 | $709,124 | $951,052 | $1,238,744 |
Cash Flow Statement
| FY 1 | FY 2 | FY 3 | FY 4 | FY 5 | ||
|---|---|---|---|---|---|---|
| CASH FLOW FROM OPERATIONS | ||||||
| Net Income (Loss) | $11,416 | $214,427 | $244,562 | $285,703 | $331,329 | |
| Change in working capital | ($19,200) | ($1,966) | ($2,167) | ($2,389) | ($2,634) | |
| Depreciation | $27,160 | $27,160 | $27,160 | $27,160 | $27,160 | |
| Net Cash Flow from Operations | $19,376 | $239,621 | $269,554 | $310,473 | $355,855 | |
| CASH FLOW FROM INVESTMENTS | ||||||
| Investment | ($180,950) | $0 | $0 | $0 | $0 | |
| Net Cash Flow from Investments | ($180,950) | $0 | $0 | $0 | $0 | |
| CASH FLOW FROM FINANCING | ||||||
| Cash from equity | $0 | $0 | $0 | $0 | $0 | |
| Cash from debt | $315,831 | ($45,119) | ($45,119) | ($45,119) | ($45,119) | |
| Net Cash Flow from Financing | $315,831 | ($45,119) | ($45,119) | ($45,119) | ($45,119) | |
| Net Cash Flow | $154,257 | $194,502 | $224,436 | $265,355 | $310,736 | |
| Cash at Beginning of Period | $0 | $154,257 | $348,760 | $573,195 | $838,550 | |
| Cash at End of Period | $154,257 | $348,760 | $573,195 | $838,550 | $1,149,286 |
Pressure Washing Business Plan FAQs
What Is a Pressure Washing Business Plan?
A pressure washing business plan is a plan to start and/or grow your pressure washing business. Among other things, it outlines your business concept, identifies your target customers, presents your marketing plan and details your financial projections.
What are the Main Types of Pressure Washing Businesses?
There are a number of different kinds of pressure washing businesses, some examples include: Residential pressure washing, Commercial pressure washing, Pool cleaning, and Vehicle pressure washing.
How Do You Get Funding for Your Pressure Washing Business Plan?
Pressure Washing businesses are often funded through small business loans. Personal savings, credit card financing and angel investors are also popular forms of funding.
What are the Steps To Start a Pressure Washing Business?
Starting a pressure washing business can be an exciting endeavor. Having a clear roadmap of the steps to start a business will help you stay focused on your goals and get started faster.
1. Develop A Pressure Washing Business Plan - The first step in starting a business is to create a detailed pressure washing business plan that outlines all aspects of the venture. This should include potential market size and target customers, the services or products you will offer, pricing strategies and a detailed financial forecast.
2. Choose Your Legal Structure - It's important to select an appropriate legal entity for your pressure washing business. This could be a limited liability company (LLC), corporation, partnership, or sole proprietorship. Each type has its own benefits and drawbacks so it’s important to do research and choose wisely so that your pressure washing business is in compliance with local laws.
3. Register Your Pressure Washing Business - Once you have chosen a legal structure, the next step is to register your pressure washing business with the government or state where you’re operating from. This includes obtaining licenses and permits as required by federal, state, and local laws.
4. Identify Financing Options - It’s likely that you’ll need some capital to start your pressure washing business, so take some time to identify what financing options are available such as bank loans, investor funding, grants, or crowdfunding platforms.
5. Choose a Location - Whether you plan on operating out of a physical location or not, you should always have an idea of where you’ll be based should it become necessary in the future as well as what kind of space would be suitable for your operations.
6. Hire Employees - There are several ways to find qualified employees including job boards like LinkedIn or Indeed as well as hiring agencies if needed – depending on what type of employees you need it might also be more effective to reach out directly through networking events.
7. Acquire Necessary Pressure Washing Equipment & Supplies - In order to start your pressure washing business, you'll need to purchase all of the necessary equipment and supplies to run a successful operation.
8. Market & Promote Your Business - Once you have all the necessary pieces in place, it’s time to start promoting and marketing your pressure washing business. This includes creating a website, utilizing social media platforms like Facebook or Twitter, and having an effective Search Engine Optimization (SEO) strategy. You should also consider traditional marketing techniques such as radio or print advertising.Â
Learn more about how to start a successful pressure washing business: