Pool Cleaning Business Plan
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We have helped over 1,000 entrepreneurs and business owners create business plans and many have used them to start or grow their Pool Cleaning businesses.
Below is a template to help you create each section of your Pool Cleaning business plan.
Executive Summary
Business Overview
Poseidon Pool Care is a new pool cleaning business located in Phoenix, Arizona. We provide local residents and businesses a full suite of services to restore their pools and hot tubs to perfect condition. These services include drain and refill services, general maintenance, recurring cleaning appointments, and chemical balancing.
Poseidon Pool Care is run by Jason Robertson. Jason has been cleaning pools in the Phoenix area since he was 17. What started as a part-time summer job became a career and passion. Now, after providing cleaning services through his employer, he is ready to establish his own pool cleaning service where he is committed to providing client-oriented service. He has developed a long list of loyal clients over the past few years who are eager to switch over to his business once it has launched.
Product Offering
Poseidon Pool Care will provide a full suite of pool and hot tub cleaning services. These services include one time drain and refill services, recurring cleaning, and chemical balancing. We also provide maintenance services and can do one time deep cleaning for pools that need some extra work.
Customer Focus
Poseidon Pool Care will serve pool owners located throughout the Phoenix, Arizona metro area. This will primarily include homeowners, apartment complexes, and community centers. We expect many of our residential customers will be affluent and have the disposable income to purchase and maintain a pool.
Management Team
Poseidon Pool Care is founded by Jason Robertson. Jason has worked at several pool cleaning companies over the past few years, but was disappointed in the lack of client-oriented service that these companies provided. Jason has worked hard to make his clients happy, but his employer rarely put in the same effort as he did. Therefore, he decided he would start his own pool cleaning company that focused on client-oriented service. Jason has maintained a long list of clients over the years and many of them have already pledged to switch to Poseidon Pool Care once the company is launched.
Success Factors
Poseidon Pool Care is primed for success by offering the following competitive advantages:
- Professional pool cleaning services for an affordable price.
- Client-focused service where the owner will keep in touch with clients throughout the pool season.
- A referral program where clients can earn a free pool cleaning for every business or homeowner they recruit.
Download the Pool Cleaning business plan template (including a customizable financial model) to your computer here <–
Financial Highlights
Poseidon Pool Care is seeking $275,000 in debt financing to launch. The funding will be dedicated to the office build out, purchase of initial supplies and equipment, the vehicle purchase, working capital, marketing costs, and startup overhead expenses. The breakout of the funding is below:
- Office location design/build: $50,000
- Initial supplies and equipment: $50,000
- Vehicle purchase and maintenance: $50,000
- Three months of overhead expenses (payroll, rent, utilities): $50,000
- Working capital: $25,000
- Marketing: $50,000
The following graph below outlines the pro forma financial projections for Poseidon Pool Care.
Company Overview
Who is Poseidon Pool Care?
Poseidon Pool Care is a new pool cleaning business that services pool owners located in the Phoenix, Arizona metro area. We provide a full suite of cleaning services to keep local pools in perfect condition all season long. We provide these services to homeowners with pools or hot tubs as well as commercial businesses that have pools, such as community centers and apartment complexes.
Poseidon Pool Care is run by Jason Robertson who has been a pool cleaner for nearly a decade. He has worked for several other pool cleaning businesses in the area and has developed a thorough knowledge of the best ways to maintain and clean pools and hot tubs. His excellent customer service and skills have helped him build a loyal clientbase. Many of these clients have pledged to hire Poseidon Pool Care’s services once the company has launched.
Poseidon Pool Care’s History
After working for competing pool cleaning businesses for several years, Jason Robertson has gained the knowledge, skills, and expertise to start his company. He incorporated Poseidon Pool Care in January 2023 as an S Corporation and will be open for business by the summer.
Since incorporation, Jason has achieved the following milestones for Poseidon Pool Care:
- Developed the company’s name, logo and website
- Finished the list of services the company will provide
- Determined equipment and inventory requirements
- Found a potential office location
Poseidon Pool Care’s Services
Poseidon Pool Care provides one time and recurring cleaning services for pools and hot tubs.
Our one-time services include deep cleanings (for special events or to care for pools that need extra work), thorough maintenance services, and a full drain and refill service. During the drain and refill service, we drain the water from the pool/hot tub and do a thorough cleaning. Then we thoroughly scrub the pool, clean out the filters, service anything that needs to be repaired, refill the pool, and balance the chemicals. This is a popular service that is typically done at the beginning of the season.
For our recurring services, we provide basic cleaning, rebalancing, and maintenance services. These services can be done weekly or at a schedule that works best for the client.
Industry Analysis
Revenue for the pool cleaning industry is expected to grow over the next five years. This is due to the resurgence of outdoor activities that has occurred in the post pandemic years as well as the increase in per capita disposable income. During the pandemic, it was not safe for groups of people to be close to one another or interact with each other. Therefore, many gyms, community centers, and apartment complexes closed down their pools and did not need cleaning services. Now that the pandemic is over, many people are enjoying pools again, so these cleaning services are back in demand. Furthermore, many households have increased their disposable income over the past five years and will continue to do so. Many households will choose to use that income to purchase and maintain a pool.
According to IBIS World, the pool cleaning services industry is currently valued at $7.2 billion and has grown at a compound annual growth rate (CAGR) of 5.4% since 2017. This growth is expected to continue over the next several years as pools become popular again. Therefore, now is a great time to start a pool cleaning business, as these services are in high demand again.
Download the Pool Cleaning business plan template (including a customizable financial model) to your computer here <–
Customer Analysis
Demographic Profile of Target Market
Poseidon Pool Care will serve pool owners located throughout the Phoenix, Arizona metro area. This will primarily include homeowners, apartment complexes, and community centers. We expect many of our residential customers will be affluent and have the disposable income to purchase and maintain a pool.
Customer Segmentation
Poseidon Pool Care will primarily target the following customer profiles:
- Homeowners with pools or hot tubs
- Apartment complexes
- Community centers
Competitive Analysis
Direct and Indirect Competitors
Poseidon Pool Care will face competition from other companies with similar business profiles. A description of each competitor company is below.
Phoenix Pool Cleaning Solutions
Phoenix Pool Cleaning Solutions is a local pool cleaning business that cleans pools for commercial businesses. This includes apartment complexes, community centers, local parks, and gyms. They provide a full suite of services and provide regular maintenance so that these pools are in perfect condition for the public to use. The company is the most respected commercial pool cleaning business in the area and will be a major competitor to contend with.
Jarvis’ Pools And Hot Tubs
Jarvis’ Pools And Hot Tubs is the largest seller of pools and hot tubs in the Phoenix area. In addition to selling pools and hot tubs, they have a full staff of professional cleaners to help their customers keep their pools in perfect condition. However, they do not provide these services to anyone who did not purchase their pool or hot tub with the company. Therefore, they will only be a competitor for clients who purchased their pools from Jarvis’ Pools And Hot Tubs.
Sunny Pool Cleaners
Sunny Pool Cleaners is a small, local pool cleaning company that services homeowners in the Phoenix area. They offer a wide variety of services including a thorough drain and refill service as well as recurring basic cleaning services. Despite their size, they have a very positive reputation and are usually booked all summer long. Though Sunny Pool Cleaners will continue to thrive, we don’t expect them to be a major competitor since they have a very small staff and can only work with a few clients at a time.
Download the Pool Cleaning business plan template (including a customizable financial model) to your computer here <–
Competitive Advantage
Poseidon Pool Care will be able to offer the following advantages over their competition:
- Client-focused service: Customer service is our #1 priority. Our entire mission is to provide high-quality client focused service that focuses on maintaining long-term relationships with our clients.
- Management: Jason has significant experience in the industry and knows what it takes to offer the best pool cleaning services and keep clients happy. Jason will interact with each client on a weekly or monthly basis to ensure they are completely satisfied with their service. He will ask for any constructive criticism in order to implement strategies beneficial to client retention and referrals.
- Referral Program: We will offer a referral program where clients can earn a free pool cleaning service for every business and/or household they recruit.
Marketing Plan
Brand & Value Proposition
Poseidon Pool Care will offer the unique value proposition to its clientele:
- Affordable and quality pool cleaning services
- Friendly and highly trained staff
- Excellent client-oriented service
Promotions Strategy
The promotions strategy for Poseidon Pool Care is as follows:
Referral Program
Poseidon Pool Care will implement a referral program that will reward an existing client with a free pool cleaning service if they recruit a fellow business or pool owner to our services.
Social Media Marketing
The company will have several social media accounts and invest in ads on all social media platforms. These accounts will showcase pictures of our crew as well as a list of the services we provide. The company will use targeted marketing to appeal to our target demographics.
SEO Website Marketing
Poseidon Pool Care will invest funds into maintaining a strong SEO presence on search engines like Google and Bing. When a person types in “local pool cleaning services” or “Phoenix pool cleaning services,” Poseidon Pool Care will appear in the top three choices.
Advertisement
Advertisements in print publications like newspapers, magazines, etc., are an excellent way for businesses to connect with their audience. Poseidon Pool Care will advertise its services in popular magazines and news dailies. Obtaining relevant placements in industry magazines and journals will also help in increasing brand visibility.
Pricing
The pricing of Poseidon Pool Care will be moderate and on par with competitors so customers feel they receive value when hiring our pool cleaning services.
Operations Plan
Poseidon Pool Care will utilize the following operations plan.
Operation Functions:
- Jason Robertson will be the Owner of Poseidon Pool Care. He will oversee the general operations and provide pool cleaning services until he has hired enough staff to manage all the company’s clients. He will also make sure to keep in touch with all of our clients to ensure they are satisfied with the company’s services. To efficiently run the business, Jason will hire the following:
- An Accountant who will manage all client invoicing, billing, and payables.
- A Marketing Manager who will oversee all marketing and promotional campaigns.
- 10 hourly professionals to provide cleaning services to our clients.
Download the Pool Cleaning business plan template (including a customizable financial model) to your computer here <–
Milestones:
Poseidon Pool Care will have the following milestones complete in the next six months:
- 2/1/202X – Finalize lease agreement for office space
- 3/1/202X – Office build out
- 4/1/202X – Hire and train essential staff
- 5/1/202X – Begin marketing campaign
- 6/1/202X – Launch Poseidon Pool Care
- 7/1/202X – Reach break even
Management Team
Poseidon Pool Care is founded by Jason Robertson, who has been a pool cleaner since he was 17. He started his career as a part-time employee to make some extra money during the summer. However, that part-time job turned into a rewarding career that Jason is passionate about. His passion and expertise are the company’s most valuable assets and will lead us to success.
Jason has worked at several pool cleaning companies over the past few years, but was disappointed in the lack of client-oriented service that these companies provided. Jason has worked hard to make his clients happy, but his employer rarely put in the same effort as he did. Therefore, he decided he would start his own pool cleaning company that focused on client-oriented service. Jason has maintained a long list of clients over the years and many of them have already pledged to switch to Poseidon Pool Care once the company is launched.
Since he has worked in the industry for decades, Jason has in-depth knowledge of what it takes to provide premium pool cleaning services. Though he has never run a business of his own, he will hire several professionals who will help him run the operations, marketing, management, and accounting aspects of the company.
Financial Plan
Key Revenue & Costs
The revenue drivers for Poseidon Pool Care will come charging our clients for our pool cleaning services. Each service (whether one time or recurring) will be billed as soon as the service is complete.
The cost drivers for Poseidon Pool Care will include the overhead costs, salaries, cost of supplies, vehicle maintenance expenses, and marketing expenses.
Funding Requirements and Use of Funds
Poseidon Pool Care is seeking $275,000 in debt financing to launch. The funding will be dedicated to the office build out, purchase of initial supplies and equipment, the vehicle purchase, working capital, marketing costs, and startup overhead expenses. The breakout of the funding is below:
- Office location design/build: $50,000
- Initial supplies and equipment: $50,000
- Vehicle purchase and maintenance: $50,000
- Three months of overhead expenses (payroll, rent, utilities): $50,000
- Working capital: $25,000
- Marketing: $50,000
Download the Pool Cleaning business plan template (including a customizable financial model) to your computer here <–
Key Assumptions
The following outlines the key assumptions required in order to achieve the revenue and cost numbers in the financials and pay off the startup business loan.
- Number Of Clients:
- FY 1: 20
- FY 2: 30
- FY 3: 40
- FY 4: 50
- FY 5: 60
- Annual Lease: $20,000
Financial Projections
Income Statement
| FY 1 | FY 2 | FY 3 | FY 4 | FY 5 | ||
|---|---|---|---|---|---|---|
| Revenues | ||||||
| Total Revenues | $360,000 | $793,728 | $875,006 | $964,606 | $1,063,382 | |
| Expenses & Costs | ||||||
| Cost of goods sold | $64,800 | $142,871 | $157,501 | $173,629 | $191,409 | |
| Lease | $50,000 | $51,250 | $52,531 | $53,845 | $55,191 | |
| Marketing | $10,000 | $8,000 | $8,000 | $8,000 | $8,000 | |
| Salaries | $157,015 | $214,030 | $235,968 | $247,766 | $260,155 | |
| Initial expenditure | $10,000 | $0 | $0 | $0 | $0 | |
| Total Expenses & Costs | $291,815 | $416,151 | $454,000 | $483,240 | $514,754 | |
| EBITDA | $68,185 | $377,577 | $421,005 | $481,366 | $548,628 | |
| Depreciation | $27,160 | $27,160 | $27,160 | $27,160 | $27,160 | |
| EBIT | $41,025 | $350,417 | $393,845 | $454,206 | $521,468 | |
| Interest | $23,462 | $20,529 | $17,596 | $14,664 | $11,731 | |
| PRETAX INCOME | $17,563 | $329,888 | $376,249 | $439,543 | $509,737 | |
| Net Operating Loss | $0 | $0 | $0 | $0 | $0 | |
| Use of Net Operating Loss | $0 | $0 | $0 | $0 | $0 | |
| Taxable Income | $17,563 | $329,888 | $376,249 | $439,543 | $509,737 | |
| Income Tax Expense | $6,147 | $115,461 | $131,687 | $153,840 | $178,408 | |
| NET INCOME | $11,416 | $214,427 | $244,562 | $285,703 | $331,329 |
Balance Sheet
| FY 1 | FY 2 | FY 3 | FY 4 | FY 5 | ||
|---|---|---|---|---|---|---|
| ASSETS | ||||||
| Cash | $154,257 | $348,760 | $573,195 | $838,550 | $1,149,286 | |
| Accounts receivable | $0 | $0 | $0 | $0 | $0 | |
| Inventory | $30,000 | $33,072 | $36,459 | $40,192 | $44,308 | |
| Total Current Assets | $184,257 | $381,832 | $609,654 | $878,742 | $1,193,594 | |
| Fixed assets | $180,950 | $180,950 | $180,950 | $180,950 | $180,950 | |
| Depreciation | $27,160 | $54,320 | $81,480 | $108,640 | $135,800 | |
| Net fixed assets | $153,790 | $126,630 | $99,470 | $72,310 | $45,150 | |
| TOTAL ASSETS | $338,047 | $508,462 | $709,124 | $951,052 | $1,238,744 | |
| LIABILITIES & EQUITY | ||||||
| Debt | $315,831 | $270,713 | $225,594 | $180,475 | $135,356 | |
| Accounts payable | $10,800 | $11,906 | $13,125 | $14,469 | $15,951 | |
| Total Liability | $326,631 | $282,618 | $238,719 | $194,944 | $151,307 | |
| Share Capital | $0 | $0 | $0 | $0 | $0 | |
| Retained earnings | $11,416 | $225,843 | $470,405 | $756,108 | $1,087,437 | |
| Total Equity | $11,416 | $225,843 | $470,405 | $756,108 | $1,087,437 | |
| TOTAL LIABILITIES & EQUITY | $338,047 | $508,462 | $709,124 | $951,052 | $1,238,744 |
Cash Flow Statement
| FY 1 | FY 2 | FY 3 | FY 4 | FY 5 | ||
|---|---|---|---|---|---|---|
| CASH FLOW FROM OPERATIONS | ||||||
| Net Income (Loss) | $11,416 | $214,427 | $244,562 | $285,703 | $331,329 | |
| Change in working capital | ($19,200) | ($1,966) | ($2,167) | ($2,389) | ($2,634) | |
| Depreciation | $27,160 | $27,160 | $27,160 | $27,160 | $27,160 | |
| Net Cash Flow from Operations | $19,376 | $239,621 | $269,554 | $310,473 | $355,855 | |
| CASH FLOW FROM INVESTMENTS | ||||||
| Investment | ($180,950) | $0 | $0 | $0 | $0 | |
| Net Cash Flow from Investments | ($180,950) | $0 | $0 | $0 | $0 | |
| CASH FLOW FROM FINANCING | ||||||
| Cash from equity | $0 | $0 | $0 | $0 | $0 | |
| Cash from debt | $315,831 | ($45,119) | ($45,119) | ($45,119) | ($45,119) | |
| Net Cash Flow from Financing | $315,831 | ($45,119) | ($45,119) | ($45,119) | ($45,119) | |
| Net Cash Flow | $154,257 | $194,502 | $224,436 | $265,355 | $310,736 | |
| Cash at Beginning of Period | $0 | $154,257 | $348,760 | $573,195 | $838,550 | |
| Cash at End of Period | $154,257 | $348,760 | $573,195 | $838,550 | $1,149,286 |
Pool Cleaning Business Plan FAQs
What Is a Pool Cleaning Business Plan?
A pool cleaning business plan is a plan to start and/or grow your pool cleaning business. Among other things, it outlines your business concept, identifies your target customers, presents your marketing plan and details your financial projections.
You can easily complete your Pool Cleaning business plan using our Pool Cleaning Business Plan Template here.
What are the Main Types of Pool Cleaning Businesses?
There are a number of different kinds of pool cleaning businesses, some examples include: Residential pool cleaning, Commercial pool cleaning, and Pool maintenance and cleaning.
How Do You Get Funding for Your Pool Cleaning Business Plan?
Pool Cleaning businesses are often funded through small business loans. Personal savings, credit card financing and angel investors are also popular forms of funding.
What are the Steps To Start a Pool Cleaning Business?
Starting a pool cleaning business can be an exciting endeavor. Having a clear roadmap of the steps to start a business will help you stay focused on your goals and get started faster.
1. Develop A Pool Cleaning Business Plan - The first step in starting a business is to create a detailed pool cleaning business plan that outlines all aspects of the venture. This should include potential market size and target customers, the services or products you will offer, pricing strategies and a detailed financial forecast.
2. Choose Your Legal Structure - It's important to select an appropriate legal entity for your pool cleaning business. This could be a limited liability company (LLC), corporation, partnership, or sole proprietorship. Each type has its own benefits and drawbacks so it’s important to do research and choose wisely so that your pool cleaning business is in compliance with local laws.
3. Register Your Pool Cleaning Business - Once you have chosen a legal structure, the next step is to register your pool cleaning business with the government or state where you’re operating from. This includes obtaining licenses and permits as required by federal, state, and local laws.
4. Identify Financing Options - It’s likely that you’ll need some capital to start your pool cleaning business, so take some time to identify what financing options are available such as bank loans, investor funding, grants, or crowdfunding platforms.
5. Choose a Location - Whether you plan on operating out of a physical location or not, you should always have an idea of where you’ll be based should it become necessary in the future as well as what kind of space would be suitable for your operations.
6. Hire Employees - There are several ways to find qualified employees including job boards like LinkedIn or Indeed as well as hiring agencies if needed – depending on what type of employees you need it might also be more effective to reach out directly through networking events.
7. Acquire Necessary Pool Cleaning Equipment & Supplies - In order to start your pool cleaning business, you'll need to purchase all of the necessary equipment and supplies to run a successful operation.
8. Market & Promote Your Business - Once you have all the necessary pieces in place, it’s time to start promoting and marketing your pool cleaning business. This includes creating a website, utilizing social media platforms like Facebook or Twitter, and having an effective Search Engine Optimization (SEO) strategy. You should also consider traditional marketing techniques such as radio or print advertising.