Pickleball Business Plan
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Below is a template to help you create each section of your Pickleball business plan.
Executive Summary
Business Overview
Powerhouse Pickleball is a startup recreation company located in Sacramento, California. The company is founded by Rachel Soderson, who has a background of playing and experience in managing a pickleball business. Now, with the background expertise of knowledge and business acumen, Rachel Soderson has determined she can confidently start and effectively grow a successful Powerhouse Pickleball business. She believes her depth of experience of strategic growth, marketing skills, financial capabilities, and wide and deep knowledge of pickleball practices will provide everything needed for a business that brings long-term growth and profitability.
Powerhouse Pickleball will provide a comprehensive array of playing options for a wide variety of clients. Rachel Soderson will be the CEO, providing the vision and goals of the business to interested investors or family members who want to join in the startup. Powerhouse Pickleball will be the ultimate choice for individuals and families in the greater Sacramento area to ensure that every desire and need of their pickleball customers is fully and completely met.
Product Offering
The following are the services and products that Powerhouse Pickleball will provide:
- High-quality pickleball products
- A full array of pickleball services
- Multiple experiences designed for pickleball enthusiasts
- Complimentary pickleball coaching offered to premium members
- Low-cost pickleball referee services for all players
- Courts with high-density flooring designed to absorb shocks and falls
- Pickleball tournaments for adults and children from beginner through to advanced capabilities and ages
- Pickleball lessons and clinics; individual or group
- Pickleball game scheduling via digital app up to 30 days in advance for premium members
Customer Focus
Powerhouse Pickleball will target individuals, ages 5-99, with courts, lessons and equipment to play pickleball on their professional courts. Powerhouse Pickleball will also target families of all ages for group play, couples for event play, and advanced players for tournament play. Also targeted will be corporate and other groups who may want to host private tournaments or game play.
Management Team
Powerhouse Pickleball will be owned and operated by Rachel Soderson. She has recruited the assistant manager, Tracy Hawkins, at her former place of employment, the Picklehouse Palace, to be the new Administrative Manager.
Rachel Soderson is a graduate of the University of California, Santa Barbara, where she earned a bachelor degree of business(BBA), and played pickleball on behalf of the university within the women’s sports field. She earned the experience in pickleball by acting as the administrative manager of Picklehouse Palace for over ten years. She was such a favorite of the customers at the location, that many have already promised to follow her to the new business location.
Success Factors
Powerhouse Pickleball will be able to achieve success by offering the following competitive advantages:
- Friendly, knowledgeable, and highly-qualified team at Powerhouse Pickleball
- Comprehensive menu of services and pickleball facilities, including changing rooms and showers for all players.
- Premium player packages sold on a monthly basis, offering sought-after court times, advance reservations and digital access to court hints and tips.
- Ten pickleball courts with high-density polypropylene flooring to improve safety.
- Air-conditioned comfort in each court
- Comfortable viewing chairs or benches
- Age-appropriate music for all players, upon request
- Clear points boards for accurate game play.
- Powerhouse Pickleball offers the best pricing in town. Their pricing structure is the most cost effective compared to the competition.
Download the Pickleball business plan template (including a customizable financial model) to your computer here <–
Financial Highlights
Powerhouse Pickleball is seeking $200,000 in debt financing to launch its Powerhouse Pickleball. The funding will be dedicated toward securing the office space and purchasing office equipment and supplies. Funding will also be dedicated toward three months of overhead costs to include payroll of the staff, rent, and marketing costs for the print ads and marketing costs. The breakout of the funding is below:
- Office space build-out: $20,000
- Office equipment, supplies, and materials: $10,000
- Three months of overhead expenses (payroll, rent, utilities): $150,000
- Marketing costs: $10,000
- Working capital: $10,000
The following graph outlines the financial projections for Powerhouse Pickleball.
Company Overview
Who is Powerhouse Pickleball?
Powerhouse Pickleball is a newly established, full-service pickleball recreation center in Sacramento, California. Powerhouse Pickleball will be the most reliable, cost-effective, and efficient choice for customers of all ages in Sacramento and the surrounding communities. Powerhouse Pickleball will provide a comprehensive menu of pickleball court services and products for any individual or group to utilize. Their full-service approach includes a comprehensive set of extra perks and privileges for premium membership at reasonable rates.
Powerhouse Pickleball will be able to serve multiple groups and business teams. The team of professionals on-site are highly qualified and experienced in the game of pickleball and most are qualified to referee and teach the game. Powerhouse Pickleball removes all headaches and issues of customers who are just starting and ensures all issues are taken care of expeditiously while delivering the best customer service.
Powerhouse Pickleball History
Powerhouse Pickleball is a startup recreation company located in Sacramento, California. The company is founded by Rachel Soderson, who has a background of playing and experience in managing a pickleball business. Now, with the background expertise of knowledge and business acumen, Rachel Soderson has determined she can confidently start and effectively grow a successful Powerhouse Pickleball business. She believes her depth of experience of strategic growth, marketing skills, financial capabilities, and wide and deep knowledge of pickleball practices will provide everything needed for a business that brings long-term growth and profitability.
Since incorporation, Powerhouse Pickleball has achieved the following milestones:
- Registered Powerhouse Pickleball, LLC to transact business in the state of California.
- Has a contract in place for a 10,000 square foot business center at the recreation facility
- Reached out to numerous contacts to include Powerhouse Pickleball as their go-to facility
- Began recruiting a staff of three managers, assistant managers and and two office personnel to work at Powerhouse Pickleball
Powerhouse Pickleball Services
The following will be the products and services Powerhouse Pickleball will provide:
- High-quality pickleball products
- A full array of pickleball services
- Multiple experiences designed for pickleball enthusiasts
- Complimentary pickleball coaching offered to premium members
- Low-cost pickleball referee services for all players
- Courts with high-density flooring designed to absorb shocks and falls
- Pickleball tournaments for adults and children from beginner through to advanced capabilities and ages
- Pickleball lessons and clinics; individual or group
- Pickleball game scheduling via digital app up to 30 days in advance for premium members
Industry Analysis
The pickleball industry is expected to grow over the next five years to over $2386 million worldwide. This growth of over 10% will be driven by the onslaught of popularity of the game and interest of new players to jump into the game with frequent visits to pickleball courts.
The growth will also be driven by worldwide interest in the sport, with many countries leveling up professional teams for competitive play and probable entrance into the Olympics within the next decade as a bona fide sport for athletes.
The costs to build and establish pickleball recreation centers will likely be reduced as an increasing number of facilities are built, leading to continue improvements and greater quantities of building materials necessary for pickleball recreation centers to become available, which drives costs down further.
Download the Pickleball business plan template (including a customizable financial model) to your computer here <–
Customer Analysis
Demographic Profile of Target Market
The precise demographics for Powerhouse Pickleball are:
| Total | Percent | |
|---|---|---|
| Total population | 1,680,988 | 100% |
| Male | 838,675 | 49.9% |
| Female | 842,313 | 50.1% |
| 20 to 24 years | 114,872 | 6.8% |
| 25 to 34 years | 273,588 | 16.3% |
| 35 to 44 years | 235,946 | 14.0% |
| 45 to 54 years | 210,256 | 12.5% |
| 55 to 59 years | 105,057 | 6.2% |
| 60 to 64 years | 87,484 | 5.2% |
| 65 to 74 years | 116,878 | 7.0% |
| 75 to 84 years | 52,524 | 3.1% |
Customer Segmentation
Powerhouse Pickleball will primarily target the following customer profiles:
- Powerhouse Pickleball will target individuals, ages 5-99.
- Powerhouse Pickleball will also target families of all ages
- Powerhouse Pickleball will target couples for event play
- Powerhouse Pickleball will target groups for tournament play
- Powerhouse Pickleball will also target advanced players for tournament play
- Business teams or groups will also be targeted for private events
Competitive Analysis
Direct and Indirect Competitors
Powerhouse Pickleball will face competition from other companies with similar business profiles. A description of each competitor company is below.
Pickleball Power, Inc.
Pickleball Power is located in Roseville, California, a suburban area east of Sacramento. Rick and Danny Martin, two avid pickleball players, decided to start the company in 2019 and have built a complex featuring five courts and changing areas for players. Group players are encouraged, as are corporate events. Rick and Danny Martin are brothers who are successful in real estate and grasped an opportunity to secure an abandoned tennis court center with reasonable renovation costs. Rick is a graduate of University of Reno with a business administration bachelor’s degree, while Danny is an accountant and graduate of University of Nevada in certified public accounting.
Pickleball Power, Inc. offers to bring a high-degree of professional lessons to advanced players who may seek professional roles in pickleball and offers both lessons and one-on-one training. The youngest players accepted are age 12 and age-related teen groups have been formed into tournament play during the academic year. Pickleball Power, Inc. is a direct competitor to Powerhouse Pickleball, although thirty miles from the location of Powerhouse Pickleball.
Lake Tahoe Courts
Lake Tahoe Courts was started in 2007 by Roger Denalise, a local land developer. Roger Denalise recognized the need for year-round indoor courts for players of all ages to mitigate the heavy snowfall and freezing weather of the winter months. Courts include tennis, racquetball, and handball. The courts are offered to members only, with yearly contract requirements issues to all players. Memberships also include dining privileges at the clubhouse grill and a discount for merchandise in the pro shop. Members may use an online system created by Lake Tahoe Courts to secure advanced reservations of up to three months and each member is allowed three visitor passes each year. Lake Tahoe Courts is an indirect competitor due to the emphasis on sports other than pickleball; however, many of the member benefits and advantages are competitive with Powerhouse Pickleball.
Sacramento City Recreation Center
While the Sacramento City Recreation Center is funded and managed by the city of Sacramento, the center is considered a direct competitor to Powerhouse Pickleball, which is a privately-held company. The city owns the center and decisions regarding oversight of the building is handled by the city officers and management team of seven board members. The facilities manager is an hourly employee who collaborates with court and player workers during the seven-day-a-week activities. In addition to pickleball, the center offers a swimming pool, weight room, tennis courts, and juice bar. Pricing is discounted for low-income individuals and reasonably adjusted for all customers on a sliding scale.
Download the Pickleball business plan template (including a customizable financial model) to your computer here <–
Competitive Advantage
Powerhouse Pickleball will be able to offer the following advantages over their competition:
- Friendly, knowledgeable, and highly-qualified team at Powerhouse Pickleball
- Comprehensive menu of services and products, including premium memberships
- Changing room and shower facilities, as well as a casual grill for snacks and meals
- Individual, family, group and advanced play on pickleball courts, including referee services
- Private and group pickleball lessons
- Powerhouse Pickleball offers the best pricing in town. Their pricing structure is the most cost effective compared to the competition.
Marketing Plan
Brand & Value Proposition
Powerhouse Pickleball will offer the unique value proposition to its clientele:
- Highly-qualified team of skilled employees who are able to provide a comprehensive set of services and products to all clients from ages 5 to 99.
- Superior referee and coaching services at reasonable rates
- Advanced reservation system that allows reservations up to three weeks in advance
- Premium member perks and benefits that make the stipend worthwhile
- Unbeatable pricing to its clients; they will offer the lowest pricing in the city.
Promotions Strategy
The promotions strategy for Powerhouse Pickleball is as follows:
Word of Mouth/Referrals
Powerhouse Pickleball has built up an extensive list of contacts over the years by providing exceptional service and expertise to former customers and friends. The contacts and clients will follow Rachel Soderson to her new company and help spread the word of Powerhouse Pickleball.
Professional Associations and Networking
Within the greater Sacramento area, there are several private, civic and trade or industry events, including trade shows and charitable events. Powerhouse Pickleball will join all associations and conduct networking on a saturated level initially to build the reputation of Powerhouse Pickleball.
Print Advertising
Two weeks prior to launch, Powerhouse Pickleball will offer a sizable discount for new players for the period of one month after opening, which will allow first-time players and experienced players to inspect the facilities and hear about the services. Members can sign up at discounted rates during this time, as well.
Website/SEO Marketing
Powerhouse Pickleball will fully utilize their website. The website will be well organized, informative, and list all the services that Powerhouse Pickleball provides. The website will also list their contact information and list their available courts for booking. The website will engage in SEO marketing tactics so that anytime someone types in the Google or Bing search engine “pickleball company” or “pickleball near me,” Powerhouse Pickleball will be listed at the top of the search results.
Pricing
The pricing of Powerhouse Pickleball will be moderate and on par with competitors so customers feel they receive excellent value when purchasing their services.
Operations Plan
The following will be the operations plan for Powerhouse Pickleball.
Operation Functions:
- Rachel Soderson will be the owner and president of Powerhouse Pickleball. She will serve as the voice of the company, using networking and contract negotiation to build long-term growth and strength to the company.
- Tracy Hawkins will be the administrative manager at Powerhouse Pickleball. Reporting to Rachel Soderson, Tracy will oversee the operations at the facility and serve as the leader for all personnel matters. She will train and onboard new employees and maintain the company values with all employees.
- Steve Wilson will be the maintenance manager at the startup, responsible for maintaining the condition of the courts and supporting office and recreational facilities.
Download the Pickleball business plan template (including a customizable financial model) to your computer here <–
Milestones:
Powerhouse Pickleball will have the following milestones completed in the next six months.
- 5/1/202X – Finalize contract to lease office space
- 5/15/202X – Finalize personnel and staff employment contracts for the Powerhouse Pickleball
- 6/1/202X – Finalize contracts for Powerhouse Pickleball clients
- 6/15/202X – Begin networking at industry events
- 6/22/202X – Begin moving into Powerhouse Pickleball office
- 7/1/202X – Powerhouse Pickleball opens its doors for business
Management Team
Powerhouse Pickleball will be owned and operated by Rachel Soderson. She has recruited the assistant manager, Tracy Hawkins, at her former place of employment, the Picklehouse Palace, to be the new Administrative Manager.
Rachel Soderson is a graduate of the University of California, Santa Barbara, where she earned a bachelor degree of business(BBA), and played pickleball on behalf of the university within the women’s sports field. She earned the experience in pickleball by acting as the administrative manager of Picklehouse Palace for over ten years. She was such a favorite of the customers at the location, that many have already promised to follow her to the new business location.
Financial Plan
Key Revenue & Costs
The revenue drivers for Powerhouse Pickleball are the fees they will charge to customers and premium members for their services and products.
The cost drivers will be the overhead costs required in order to staff Powerhouse Pickleball. The expenses will be the payroll cost, rent, utilities, office supplies, and marketing materials.
Funding Requirements and Use of Funds
Powerhouse Pickleball is seeking $200,000 in debt financing to launch its Powerhouse Pickleball. The funding will be dedicated toward securing the office space and purchasing office equipment and supplies. Funding will also be dedicated toward three months of overhead costs to include payroll of the staff, rent, and marketing costs for the print ads and marketing costs. The breakout of the funding is below:
- Office space build-out: $20,000
- Office equipment, supplies, and materials: $10,000
- Three months of overhead expenses (payroll, rent, utilities): $150,000
- Marketing costs: $10,000
- Working capital: $10,000
Download the Pickleball business plan template (including a customizable financial model) to your computer here <–
Key Assumptions
The following outlines the key assumptions required in order to achieve the revenue and cost numbers in the financials and in order to pay off the startup business loan.
- Number of customers Per Month: 120
- Number of premium members Per Month: 45
- Average revenue per Month: $45,000
- Office Lease per Year: $100,000
Financial Projections
Income Statement
| FY 1 | FY 2 | FY 3 | FY 4 | FY 5 | ||
|---|---|---|---|---|---|---|
| Revenues | ||||||
| Total Revenues | $360,000 | $793,728 | $875,006 | $964,606 | $1,063,382 | |
| Expenses & Costs | ||||||
| Cost of goods sold | $64,800 | $142,871 | $157,501 | $173,629 | $191,409 | |
| Lease | $50,000 | $51,250 | $52,531 | $53,845 | $55,191 | |
| Marketing | $10,000 | $8,000 | $8,000 | $8,000 | $8,000 | |
| Salaries | $157,015 | $214,030 | $235,968 | $247,766 | $260,155 | |
| Initial expenditure | $10,000 | $0 | $0 | $0 | $0 | |
| Total Expenses & Costs | $291,815 | $416,151 | $454,000 | $483,240 | $514,754 | |
| EBITDA | $68,185 | $377,577 | $421,005 | $481,366 | $548,628 | |
| Depreciation | $27,160 | $27,160 | $27,160 | $27,160 | $27,160 | |
| EBIT | $41,025 | $350,417 | $393,845 | $454,206 | $521,468 | |
| Interest | $23,462 | $20,529 | $17,596 | $14,664 | $11,731 | |
| PRETAX INCOME | $17,563 | $329,888 | $376,249 | $439,543 | $509,737 | |
| Net Operating Loss | $0 | $0 | $0 | $0 | $0 | |
| Use of Net Operating Loss | $0 | $0 | $0 | $0 | $0 | |
| Taxable Income | $17,563 | $329,888 | $376,249 | $439,543 | $509,737 | |
| Income Tax Expense | $6,147 | $115,461 | $131,687 | $153,840 | $178,408 | |
| NET INCOME | $11,416 | $214,427 | $244,562 | $285,703 | $331,329 |
Balance Sheet
| FY 1 | FY 2 | FY 3 | FY 4 | FY 5 | ||
|---|---|---|---|---|---|---|
| ASSETS | ||||||
| Cash | $154,257 | $348,760 | $573,195 | $838,550 | $1,149,286 | |
| Accounts receivable | $0 | $0 | $0 | $0 | $0 | |
| Inventory | $30,000 | $33,072 | $36,459 | $40,192 | $44,308 | |
| Total Current Assets | $184,257 | $381,832 | $609,654 | $878,742 | $1,193,594 | |
| Fixed assets | $180,950 | $180,950 | $180,950 | $180,950 | $180,950 | |
| Depreciation | $27,160 | $54,320 | $81,480 | $108,640 | $135,800 | |
| Net fixed assets | $153,790 | $126,630 | $99,470 | $72,310 | $45,150 | |
| TOTAL ASSETS | $338,047 | $508,462 | $709,124 | $951,052 | $1,238,744 | |
| LIABILITIES & EQUITY | ||||||
| Debt | $315,831 | $270,713 | $225,594 | $180,475 | $135,356 | |
| Accounts payable | $10,800 | $11,906 | $13,125 | $14,469 | $15,951 | |
| Total Liability | $326,631 | $282,618 | $238,719 | $194,944 | $151,307 | |
| Share Capital | $0 | $0 | $0 | $0 | $0 | |
| Retained earnings | $11,416 | $225,843 | $470,405 | $756,108 | $1,087,437 | |
| Total Equity | $11,416 | $225,843 | $470,405 | $756,108 | $1,087,437 | |
| TOTAL LIABILITIES & EQUITY | $338,047 | $508,462 | $709,124 | $951,052 | $1,238,744 |
Cash Flow Statement
| FY 1 | FY 2 | FY 3 | FY 4 | FY 5 | ||
|---|---|---|---|---|---|---|
| CASH FLOW FROM OPERATIONS | ||||||
| Net Income (Loss) | $11,416 | $214,427 | $244,562 | $285,703 | $331,329 | |
| Change in working capital | ($19,200) | ($1,966) | ($2,167) | ($2,389) | ($2,634) | |
| Depreciation | $27,160 | $27,160 | $27,160 | $27,160 | $27,160 | |
| Net Cash Flow from Operations | $19,376 | $239,621 | $269,554 | $310,473 | $355,855 | |
| CASH FLOW FROM INVESTMENTS | ||||||
| Investment | ($180,950) | $0 | $0 | $0 | $0 | |
| Net Cash Flow from Investments | ($180,950) | $0 | $0 | $0 | $0 | |
| CASH FLOW FROM FINANCING | ||||||
| Cash from equity | $0 | $0 | $0 | $0 | $0 | |
| Cash from debt | $315,831 | ($45,119) | ($45,119) | ($45,119) | ($45,119) | |
| Net Cash Flow from Financing | $315,831 | ($45,119) | ($45,119) | ($45,119) | ($45,119) | |
| Net Cash Flow | $154,257 | $194,502 | $224,436 | $265,355 | $310,736 | |
| Cash at Beginning of Period | $0 | $154,257 | $348,760 | $573,195 | $838,550 | |
| Cash at End of Period | $154,257 | $348,760 | $573,195 | $838,550 | $1,149,286 |
Pickleball Business Plan FAQs
What Is a Pickleball Business Plan?
A pickleball business plan is a plan to start and/or grow your pickleball business. Among other things, it outlines your business concept, identifies your target customers, presents your marketing plan and details your financial projections.
You can easily complete your Pickleball business plan using our Pickleball Business Plan Template here.
What are the Main Types of Pickleball Businesses?
There are a number of different kinds of pickleball businesses, some examples include: Pickleball Facilities, Pickleball Clubs, and Pickleball Instruction and Coaching Services.
How Do You Get Funding for Your Pickleball Business Plan?
Pickleball businesses are often funded through small business loans. Personal savings, credit card financing and angel investors are also popular forms of funding.
What are the Steps To Start a Pickleball Business?
Starting a pickleball business can be an exciting endeavor. Having a clear roadmap of the steps to start a business will help you stay focused on your goals and get started faster.
1. Develop A Pickleball Business Plan - The first step in starting a business is to create a detailed pickleball business plan that outlines all aspects of the venture. This should include potential market size and target customers, the services or products you will offer, pricing strategies and a detailed financial forecast.
2. Choose Your Legal Structure - It's important to select an appropriate legal entity for your pickleball business. This could be a limited liability company (LLC), corporation, partnership, or sole proprietorship. Each type has its own benefits and drawbacks so it’s important to do research and choose wisely so that your pickleball business is in compliance with local laws.
3. Register Your Pickleball Business - Once you have chosen a legal structure, the next step is to register your pickleball business with the government or state where you’re operating from. This includes obtaining licenses and permits as required by federal, state, and local laws.
4. Identify Financing Options - It’s likely that you’ll need some capital to start your pickleball business, so take some time to identify what financing options are available such as bank loans, investor funding, grants, or crowdfunding platforms.
5. Choose a Location - Whether you plan on operating out of a physical location or not, you should always have an idea of where you’ll be based should it become necessary in the future as well as what kind of space would be suitable for your operations.
6. Hire Employees - There are several ways to find qualified employees including job boards like LinkedIn or Indeed as well as hiring agencies if needed – depending on what type of employees you need it might also be more effective to reach out directly through networking events.
7. Acquire Necessary Pickleball Equipment & Supplies - In order to start your pickleball business, you'll need to purchase all of the necessary equipment and supplies to run a successful operation.
8. Market & Promote Your Business - Once you have all the necessary pieces in place, it’s time to start promoting and marketing your pickleball business. This includes creating a website, utilizing social media platforms like Facebook or Twitter, and having an effective Search Engine Optimization (SEO) strategy. You should also consider traditional marketing techniques such as radio or print advertising.