Mobile Health Clinic Business Plan Template

Written by Dave Lavinsky

Mobile Health Clinic Business Plan

You’ve come to the right place to create your Mobile Health Clinic business plan.

We have helped over 1,000 entrepreneurs and business owners create business plans and many have used them to start or grow their Mobile Health Clinic businesses.

Below is a template to help you create each section of your Mobile Health Clinic business plan.

Executive Summary

Business Overview

MobiDoc is a startup Mobile Health Clinic based in Tupelo, MS. The company was founded by Nathan Quinn, a Nurse Practitioner with experience providing primary care to families in the area. Nathan has long recognized the disparity in access to medical care for people living in rural areas, and has decided to address this need by establishing a Mobile Health Clinic business. The combination of his skills and compassion positions him to succeed. What’s more, he is well-known locally as a highly respected medical provider.

 

Product Offering

MobiDoc has acquired a specially-equipped van, and has verbal agreements with five towns in the area to provide medical services from the town hall parking lot, on a rotating basis. As residents become aware of the clinic and demand grows, MobiDoc has plans to acquire additional mobile units to increase its service area.

 

Customer Focus

MobiDoc will serve residents of rural northern Mississippi, who might otherwise lack access to medical care.

 

Management Team

MobiDoc will be owned and operated by Nathan Quinn. Nathan graduated from University of Mississippi’s Family Nurse Practitioner program, and is nationally certified through the American Academy of Nurse Practitioners. He is also licensed as a Mississippi Nurse Practitioner, and has practiced primary care for five years.

 

Success Factors

MobiDoc will be able to achieve success by offering the following competitive advantages:

  • Friendly, knowledgeable, and highly qualified owner
  • Based in a central location for easy access to the surrounding rural areas
  • Has enthusiastic support from local officials, who are helping to spread the word about MobiDoc

 

Financial Highlights

MobiDoc is seeking $300,000 in debt financing to launch its Mobile Health Clinic operation. The funding will be dedicated towards procuring a medical van and necessary medical supplies, and payroll of the staff until the firm reaches break even. The breakout of the funding is below:

  • Used Medical Vehicle: $200,000
  • Clinic equipment, supplies, and materials: $50,000
  • Marketing costs: $10,000
  • Working capital: $40,000

The following graph below outlines the pro forma financial projections for MobiDoc.

MobiDoc Pro Forma Financial Projections

 

Company Overview

Who is MobiDoc?

MobiDoc is a startup Mobile Health Clinic based in Tupelo, MS. The company was founded by Nathan Quinn, a Nurse Practitioner with experience providing primary care to families in the area. Nathan has long recognized the disparity in access to medical care for people living in rural areas, and has decided to address this need by establishing a Mobile Health Clinic business. The combination of his skills and compassion positions him to succeed. What’s more, he is well-known locally as a highly respected medical provider.

 
MobiDoc aims to deliver quality healthcare. The team is highly qualified and experienced in the provision of primary care.

 

MobiDoc History

MobiDoc is owned and operated by Nathan Quinn. Nathan graduated from University of Mississippi’s Family Nurse Practitioner program, and is nationally certified through the American Academy of Nurse Practitioners. He is also licensed as a Mississippi Nurse Practitioner, and has practiced primary care for five years.

Nathan has spent his professional career working for the local hospital system. He has worked in both urgent care and primary care facilities during his tenure with the system. This experience has given him the skills and knowledge required to venture out and start his own practice. Nathan has approached five small towns within driving distance of Tupelo, where his proposed mobile clinic has been met with enthusiastic support.

Since incorporation, MobiDoc has achieved the following milestones:

  • Registered MobiDoc, LLC to transact business in the state of Mississippi.
  • Located a used mobile medical van and signed a letter of intent to purchase it.
  • Reached out to numerous city/town officials for license to operate a mobile clinic.
  • Began procuring the supplies necessary to operate a primary care clinic from the MobiDoc mobile unit.

 

MobiDoc Services

MobiDoc will provide a range of medical services for patients of all ages residing in the rural towns surrounding Tupelo. These services will include wellness checkups, vaccinations, diagnosis and treatment of various diseases, and urgent care treatment as needed.

 

Industry Analysis

The Mobile Health Clinic industry in the United States has witnessed significant growth and evolution in recent years. These clinics are operated from specially designed vehicles or trailers that provide medical services, including primary care, preventive care, urgent care, and more, to underserved and remote communities. This industry plays a crucial role in improving healthcare access and addressing healthcare disparities.

The Mobile Health Clinic industry has experienced steady revenue growth in the past decade. In 2022, the industry’s estimated revenue was approximately $1.7 billion, reflecting a growing demand for mobile healthcare services. This growth is expected to continue, with projections indicating a compound annual growth rate (CAGR) of around 11.2% through 2030.

The industry’s growth is driven by several factors:

  • Healthcare Access Disparities: The unequal distribution of healthcare services across various demographic groups and geographic regions has created a demand for mobile health clinics. These units can bridge the gap by delivering essential healthcare services to underserved populations.
  • Convenience and Accessibility: Mobile health clinics offer convenience and accessibility to patients who may face transportation barriers or have limited mobility.
  • Rural Healthcare: Rural areas in the United States often struggle with a shortage of healthcare facilities. Mobile clinics serve as a vital resource for delivering care to these remote regions.
  • Chronic Disease Management: The rising prevalence of chronic diseases necessitates regular medical check-ups and management. Mobile clinics can provide such services, reducing the burden on traditional healthcare facilities.

Trends within the industry include:

  • Telehealth Integration: Many mobile health clinics have integrated telehealth services into their offerings. This allows patients to connect with healthcare providers remotely, expanding the range of services they can access.
  • Preventive Care Focus: There is a growing emphasis on preventive care and wellness programs in mobile clinics. Services such as vaccinations, screenings, and health education are becoming more prevalent.
  • Customization and Specialization: Mobile clinics are increasingly tailored to specific needs. Some are specialized in dental care, mental health, or pediatric services, providing more targeted care to communities.
  • Collaboration with Nonprofits and Government Agencies: Mobile clinics often collaborate with nonprofit organizations and government agencies to extend their reach and funding. These partnerships contribute to the sustainability and growth of the industry.
  • Technological Advancements: Mobile health clinics are incorporating advanced technologies such as electronic health records (EHRs), telemedicine equipment, and diagnostic tools to enhance the quality of care provided.

 

Customer Analysis

Demographic Profile of Target Market

MobiDoc will target the underserved population of rural northern Mississippi.

 

Customer Segmentation

MobiDoc will primarily target the following customer profiles:

  • Individuals without reliable transportation
  • Low-income individuals
  • Elderly and homebound individuals
  • Children and schools
  • Individuals with urgent medical situations

 

Competitive Analysis

Direct and Indirect Competitors

MobiDoc has no known local competition, but will model the practice on comparable companies such as:

 

Mobile Wellness Clinic

Established in 2010, Mobile Wellness Clinic provides comprehensive primary care services for patients in the Jackson metro area. It serves both urban and suburban patients, visiting various neighborhoods on a rotating schedule, and focuses on the underserved, including low-income individuals and immigrants. Services include primary care services, including general check-ups, chronic disease management, and immunizations, diabetes screenings, medication management, and health education. It provides these services in collaboration with local non-profits in order to provide free or low-cost care.

 

Health on Wheels

Established in 2015, Health on Wheels provides a range of health care services to low-income individuals in the Biloxi metro area. The clinic focuses on preventive care and health education, but also provides general checkups, vaccinations, and chronic disease management. Its health education includes topics like nutrition, exercise, and healthy living, with the goal of improving the overall health and well-being of patients.

 

Pediatric Express Mobile Clinic

Established in 2010, Pediatric Express Mobile Clinic specializes in pediatric care for children throughout the Gulfport area. The clinic works closely with local schools and community organizations to provide services such as vaccinations, well-child checkups, developmental screenings, and parent education on health matters.

 

Competitive Advantage

MobiDoc has first-mover advantage, in that no other mobile clinic currently operates within the area. Nonetheless, MobiDoc will attract patients with its attention to best practices:

  • Personalized and comprehensive medical care, for patients who are unaccustomed to having access to healthcare.
  • Private appointments at a local and accessible site.
  • Free and low-cost care supported by local government organizations and nonprofits.

 

Marketing Plan

Brand & Value Proposition

MobiDoc will offer the unique value proposition to its patients:

  • Highly-qualified medical provider with experience treating a wide range of conditions for a varied patient population.
  • Accessibility – MobiDoc brings medical care to the patient, who might otherwise have been unable to access care.
  • Low- and no-cost care – MobiDoc does not mark up its services, and provides a sliding-scale fee structure for those in need.

 

Promotions Strategy

The promotions strategy for MobiDoc is as follows:

Online Presence and Digital Marketing

  • MobiDoc will maintain a professional, user-friendly website that provides information about services, scheduling, and contact details. The site will also be mobile-friendly as many people access websites from smartphones.
  • MobiDoc will utilize platforms like Facebook, Twitter, and Instagram to engage with the community, sharing health tips, success stories, and updates on the clinic’s location and services.

Community Engagement and Partnerships

  • Nathan plans to attend local events, fairs, and community gatherings to raise awareness about the mobile clinic, where he will distribute brochures and engage in face-to-face discussions.
  • MobiDoc will collaborate with government officials, local schools, businesses, nonprofits, and community organizations to raise awareness and build community buy-in.

Community Events and Workshops

  • MobiDoc will periodically host health workshops and educational sessions at local community centers, libraries, and schools.

Media Coverage

  • Nathan will reach out to local newspapers, TV stations, and online news outlets to request feature stories about the clinic’s impact on the community.

 

Pricing

MobiDoc’s pricing will be moderate, but the clinic will not turn any patient away for financial reasons. The clinic receives grants and donations, which allows it to provide free and low-cost care to those in need.

 

Operations Plan

The following will be the operations plan for MobiDoc.
Operation Functions:

  • Nathan Quinn will drive the mobile medical unit, and will provide medical services
  • Bookkeeping and administrative tasks such as appointment setting will be handled by Sheila Burke, who has been a medical receptionist for two years.

 

Milestones:

MobiDoc will have the following milestones complete in the next six months.

  • 5/1/202X – Finalize purchase of Mobile Medical Van
  • 6/1/202X – Finalize initial clinic locations and rotation
  • 615/202X – Finalize the outfitting of the mobile unit with all necessary supplies and equipment
  • 8/1/202X – Begin scheduling the first patients and/or walk-in hours
  • 8/15/202X – See the first patient

 

Management Team

MobiDoc will be owned and operated by Nathan Quinn, who will drive the mobile medical unit, and provide patient care.

Nathan graduated from University of Mississippi’s Family Nurse Practitioner program, and is nationally certified through the American Academy of Nurse Practitioners. He is also licensed as a Mississippi Nurse Practitioner, and has practiced primary care for five years.

Nathan will be assisted by Office Manager, Sheila Burke, who will handle all administrative tasks. Sheila has a solid background in medical reception.

 

Financial Plan

Key Revenue & Costs

The revenue drivers for MobiDoc will largely rely on insurance payments for appointments with insured patients, and grants and donations for the uninsured.

The cost drivers will be the overhead costs required to keep the mobile unit in top working order, and procure supplies. The major expense will be payroll.

 

Funding Requirements and Use of Funds

MobiDoc is seeking $300,000 in debt financing to launch its Mobile Health Clinic operation. The funding will be dedicated towards procuring a medical van and necessary medical supplies, and payroll of the staff until the firm reaches break even. The breakout of the funding is below:

  • Used Medical Vehicle: $200,000
  • Clinic equipment, supplies, and materials: $50,000
  • Marketing costs: $10,000
  • Working capital: $40,000

 

Key Assumptions

The following outlines the key assumptions required to achieve the revenue and cost numbers in the financials and to pay off the startup business loan.

  • Pricing Model: The revenue projections are based on the price per service or consultation.
  • Patient Volume: The estimated number of patients the clinic can serve each day, week, or month is based on factors like population density, the clinic’s schedule, and the level of demand in the service area.
  • Payor Mix: Revenue projections take into consideration the expected mix of payors, such as private insurance, Medicare, Medicaid, and self-pay patients.
  • Regulatory Compliance: MobiDoc has factored in costs related to meeting healthcare regulations and standards, including licensing, certification, and adherence to health and safety requirements.
  • Insurance and Liability: The cost of insurance coverage for the clinic, staff, and any potential liabilities or malpractice claims have been included.
  • Technology and Equipment: MobiDoc has estimated the costs associated with healthcare technology, equipment, and software necessary for patient care and record-keeping.

 

Financial Projections

Income Statement
FY 1FY 2FY 3FY 4FY 5
Revenues
Total Revenues$360,000$793,728$875,006$964,606$1,063,382
Expenses & Costs
Cost of goods sold$64,800$142,871$157,501$173,629$191,409
Lease$50,000$51,250$52,531$53,845$55,191
Marketing$10,000$8,000$8,000$8,000$8,000
Salaries$157,015$214,030$235,968$247,766$260,155
Initial expenditure$10,000$0$0$0$0
Total Expenses & Costs$291,815$416,151$454,000$483,240$514,754
EBITDA$68,185 $377,577 $421,005 $481,366 $548,628
Depreciation$27,160$27,160 $27,160 $27,160 $27,160
EBIT$41,025 $350,417 $393,845$454,206$521,468
Interest$23,462$20,529 $17,596 $14,664 $11,731
PRETAX INCOME$17,563 $329,888 $376,249 $439,543 $509,737
Net Operating Loss$0$0$0$0$0
Use of Net Operating Loss$0$0$0$0$0
Taxable Income$17,563$329,888$376,249$439,543$509,737
Income Tax Expense$6,147$115,461$131,687$153,840$178,408
NET INCOME$11,416 $214,427 $244,562 $285,703 $331,329
Balance Sheet
FY 1FY 2FY 3FY 4FY 5
ASSETS
Cash$154,257$348,760$573,195$838,550$1,149,286
Accounts receivable$0$0$0$0$0
Inventory$30,000$33,072$36,459$40,192$44,308
Total Current Assets$184,257$381,832$609,654$878,742$1,193,594
Fixed assets$180,950$180,950$180,950$180,950$180,950
Depreciation$27,160$54,320$81,480$108,640 $135,800
Net fixed assets$153,790 $126,630 $99,470 $72,310 $45,150
TOTAL ASSETS$338,047$508,462$709,124$951,052$1,238,744
LIABILITIES & EQUITY
Debt$315,831$270,713$225,594$180,475 $135,356
Accounts payable$10,800$11,906$13,125$14,469 $15,951
Total Liability$326,631 $282,618 $238,719 $194,944 $151,307
Share Capital$0$0$0$0$0
Retained earnings$11,416 $225,843 $470,405 $756,108$1,087,437
Total Equity$11,416$225,843$470,405$756,108$1,087,437
TOTAL LIABILITIES & EQUITY$338,047$508,462$709,124$951,052$1,238,744
Cash Flow Statement
FY 1FY 2FY 3FY 4FY 5
CASH FLOW FROM OPERATIONS
Net Income (Loss)$11,416 $214,427 $244,562 $285,703$331,329
Change in working capital($19,200)($1,966)($2,167)($2,389)($2,634)
Depreciation$27,160 $27,160 $27,160 $27,160 $27,160
Net Cash Flow from Operations$19,376 $239,621 $269,554 $310,473 $355,855
CASH FLOW FROM INVESTMENTS
Investment($180,950)$0$0$0$0
Net Cash Flow from Investments($180,950)$0$0$0$0
CASH FLOW FROM FINANCING
Cash from equity$0$0$0$0$0
Cash from debt$315,831 ($45,119)($45,119)($45,119)($45,119)
Net Cash Flow from Financing$315,831 ($45,119)($45,119)($45,119)($45,119)
Net Cash Flow$154,257$194,502 $224,436 $265,355$310,736
Cash at Beginning of Period$0$154,257$348,760$573,195$838,550
Cash at End of Period$154,257$348,760$573,195$838,550$1,149,286


Mobile Health Clinic Business Plan FAQs

A mobile health clinic business plan is a plan to start and/or grow your mobile health clinic business. Among other things, it outlines your business concept, identifies your target customers, presents your marketing plan and details your financial projections.

You can easily complete your Mobile Health Clinic business plan using our Mobile Health Clinic Business Plan Template here.

There are a number of different kinds of mobile health clinic businesses, some examples include: Neighborhood mobile health clinic, Pregnancy and Motherhood Health Clinic, Corporate Mobile Health Clinic, and Blood Donation & Lab Tests Mobile Health Clinic.

Mobile Health Clinic businesses are often funded through small business loans. Personal savings, credit card financing and angel investors are also popular forms of funding.

Starting a mobile health clinic business can be an exciting endeavor. Having a clear roadmap of the steps to start a business will help you stay focused on your goals and get started faster.

1. Develop A Mobile Health Clinic Business Plan - The first step in starting a business is to create a detailed mobile health clinic business plan that outlines all aspects of the venture. This should include potential market size and target customers, the services or products you will offer, pricing strategies and a detailed financial forecast. 

2. Choose Your Legal Structure - It's important to select an appropriate legal entity for your mobile health clinic business. This could be a limited liability company (LLC), corporation, partnership, or sole proprietorship. Each type has its own benefits and drawbacks so it’s important to do research and choose wisely so that your mobile health clinic business is in compliance with local laws.

3. Register Your Mobile Health Clinic Business - Once you have chosen a legal structure, the next step is to register your mobile health clinic business with the government or state where you’re operating from. This includes obtaining licenses and permits as required by federal, state, and local laws.

4. Identify Financing Options - It’s likely that you’ll need some capital to start your mobile health clinic business, so take some time to identify what financing options are available such as bank loans, investor funding, grants, or crowdfunding platforms.

5. Choose a Location - Whether you plan on operating out of a physical location or not, you should always have an idea of where you’ll be based should it become necessary in the future as well as what kind of space would be suitable for your operations.

6. Hire Employees - There are several ways to find qualified employees including job boards like LinkedIn or Indeed as well as hiring agencies if needed – depending on what type of employees you need it might also be more effective to reach out directly through networking events.

7. Acquire Necessary Mobile Health Clinic Equipment & Supplies - In order to start your mobile health clinic business, you'll need to purchase all of the necessary equipment and supplies to run a successful operation.

8. Market & Promote Your Business - Once you have all the necessary pieces in place, it’s time to start promoting and marketing your mobile health clinic business. This includes creating a website, utilizing social media platforms like Facebook or Twitter, and having an effective Search Engine Optimization (SEO) strategy. You should also consider traditional marketing techniques such as radio or print advertising.