Mobile Bar Business Plan
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We have helped over 1,000 entrepreneurs and business owners create business plans and many have used them to start or grow their Mobile Bar businesses.
Below is a template to help you create each section of your Mobile Bar business plan.
Executive Summary
Business Overview
Wild Heart Bar is a new mobile bar that serves the Boston, Massachusetts area. Our mobile bar is built into a trailer that travels to special events, such as weddings, office parties, and graduations, to serve a wide selection of alcoholic and non-alcoholic drinks. Clients can rent our bar by the hour or by the day and can choose from a selection of rental packages depending on the variety of drinks they want to be offered. Our most basic package offers a long list of local beers and high-quality wines, and our premium packages offer a great selection of cocktails and mixers. No matter what package our customers’ choose, Wild Heart Bar promises to always be the heart of the party and serve amazing drinks that help guests have a great time.
Wild Heart Bar is founded and run by Kayla Brown. Kayla has been a bartender for several years but enjoyed her job the most when serving parties and catering at special events. Therefore, she decided to start a mobile bar so she can continuously meet new people and help liven up any party or special event she caters to. Kayla has the experience, skills, and personality to ensure that Wild Heart Bar succeeds. We expect to be one of the most popular mobile bars in the area in the next five years.
Product Offering
Wild Heart Bar will serve a full bar of beer, wine, mixers, and cocktails. The selection of drinks we offer depends on the rental package that our customers choose. Our basic package is a standard pour service that offers a wide selection of beer, wine, and non-alcoholic drinks. Our more premium packages include a list of mixers and cocktails. No matter which packages our customers choose, we will provide all the cups, napkins, straws, ice, and other supplies needed to manage the bar and serve our customers.
Customer Focus
Wild Heart Bar will serve residents living in Boston, Massachusetts. We will primarily target individuals who are planning special events, such as weddings and large parties. It is expected that our target demographic will primarily be adults in the 25-45 age range who are either middle-class or affluent.
Management Team
Wild Heart Bar is led by Kayla Brown, who has been a bartender and caterer for several years. Throughout her career, she has managed bars and served dozens of large gatherings, including parties and weddings. She is a social person and loves interacting with new people while making drinks. Her personality, experiences, skillset, and passion will lead Wild Heart Bar to great success.
Success Factors
The following success factors will set Wild Heart Bar apart from the competition:
- A wide selection of local beer, and wine
- Uniquely crafted mixers and cocktails
- Management with extensive experience serving alcoholic drinks and catering to large groups
Download the Mobile Bar business plan template (including a customizable financial model) to your computer here <–
Financial Highlights
Wild Heart Bar is seeking $250,000 in debt financing to open its mobile bar. The funding will be dedicated to the build-out and design of the bar and office location, as well as bar supplies, working capital, three months’ worth of payroll expenses, and opening inventory. The breakout of the funding is below:
- Office build-out and design: $50,000
- Trailer and vehicle purchase and maintenance: $100,000
- Bar supplies: $25,000
- Opening inventory: $25,000
- Working capital (to include 3 months of overhead expenses): $25,000
- Marketing expenses: $25,000
The following graph outlines the pro forma financial projections for Wild Heart Bar:
Company Overview
Who is Wild Heart Bar?
Wild Heart Bar is a new mobile bar business located in Boston, Massachusetts. The office will be in downtown Boston, but our mobile bar will serve the entire city and nearby areas. Our goal is to be the most popular mobile bar that caters to weddings, graduations, parties, and other special events.
We offer multiple rental packages that customers can choose from, depending on what drinks they want available at their event. Our basic package is a pour-over service that serves beer, wine, and sodas. Our mixer package offers the same drinks plus mixers. Finally, our most premium package offers all of the above as well as handcrafted cocktails.
Wild Heart Bar is founded and run by Kayla Brown. Kayla has been a bartender for several years but enjoyed her job the most when serving parties and catering at special events. Therefore, she decided to start a mobile bar so she can continuously meet new people and help liven up any party or special event she caters to. Kayla has the experience, skills, and personality to ensure that Wild Heart Bar succeeds. We expect to be one of the most popular mobile bars in the area in the next five years.
Wild Heart Bar History
Upon surveying the local customer base and finding potential office locations, Kayla Brown incorporated Wild Heart Bar as an S-Corporation on June 1, 2023.
The business is currently being run out of Kayla’s home office, but once the lease on the office location is finalized, all operations will be run from there.
Since incorporation, the company has achieved the following milestones:
- Found a location for the office
- Developed the company’s name, logo, and website
- Created the drink menu
- Determined equipment and inventory requirements
- Began recruiting key employees
Wild Heart Bar Services
Wild Heart Bar is a mobile bar that travels to weddings, parties, and other special occasions to serve alcoholic and non-alcoholic drinks. The bar is built into a trailer that party guests can walk up to to order drinks. We offer an extensive list of drinks and can cater to gatherings of up to 500 people.
We have multiple rental packages that customers can choose from, depending on what drinks they want available at their event. Our basic package is a pour-over service that serves beer, wine, and sodas. Our mixer package offers the same drinks plus mixers. Finally, our most premium package offers all of the above as well as handcrafted cocktails.
Industry Analysis
The mobile bar industry has experienced overall growth over the past five years. This growth was largely driven but sustained growth in consumer spending and per capita expenditure on alcohol. The industry will continue to benefit from economic growth, a decrease in the unemployment rate, and increased discretionary spending. Additionally, per capita expenditure on alcohol is expected to increase at a faster rate than in the previous five-year period, particularly on premium beverages.
Growth in the industry is also driven by the increase in large gatherings and special events. For several years, these events were limited due to the pandemic. Now that the pandemic is over, many people are enjoying spending time with friends and family by throwing parties and other fun occasions. Many of these occasions are improved by a mobile bar or catering service. Therefore, we expect the industry to grow substantially over the next five years.
Download the Mobile Bar business plan template (including a customizable financial model) to your computer here <–
Customer Analysis
Demographic Profile of Target Market
Wild Heart Bar will serve residents living in Boston, Massachusetts. We will primarily target individuals who are planning special events, such as weddings and large parties. It is expected that our target demographic will primarily be adults in the 25-45 age range who are either middle-class or affluent.
The precise demographics for Boston, Massachusetts are as follows:
| Total | Percent | |
|---|---|---|
| Total population | 1,680,988 | 100% |
| Male | 838,675 | 49.9% |
| Female | 842,313 | 50.1% |
| 20 to 24 years | 114,872 | 6.8% |
| 25 to 34 years | 273,588 | 16.3% |
| 35 to 44 years | 235,946 | 14.0% |
| 45 to 54 years | 210,256 | 12.5% |
| 55 to 59 years | 105,057 | 6.2% |
| 60 to 64 years | 87,484 | 5.2% |
| 65 to 74 years | 116,878 | 7.0% |
| 75 to 84 years | 52,524 | 3.1% |
Customer Segmentation
Wild Heart Bar will primarily target the following customer profile:
- Affluent and middle-class residents
- Graduation parties
- Weddings
- Office parties
- Other special events
Competitive Analysis
Direct and Indirect Competitors
Wild Heart Bar will face competition from other companies with similar business profiles. A description of each competitor company is below.
Frankie’s Traveling Bar
Frankie’s Traveling Bar is a mobile bar that caters for weddings located throughout Massachusetts. They offer very simple drinks, such as beers, wines, and simple mixers. Frankie’s is popular for its affordability; however, its affordable prices result in a limited drink menu. As such, we expect that Frankie’s will only be a minor competitor. Customers who want more options for their guests will be more inclined to hire Wild Heart Bar.
Cocktails on Wheels
Cocktails on Wheels is a mobile bar that serves cocktails, mixers, and liquor. They cater to graduations, bachelor/bachelorette parties, and similar events that are often improved with lots of alcohol. Their target market primarily involves very affluent young adults. As such, we expect that Cocktails on Wheels will be a minor competitor since they have such a small customer segment.
Mobile Spirits
Mobile Spirits is a new high-class mobile bar that serves the affluent society of the Boston area. They primarily cater to upper-class weddings and other events and serve the most expensive drinks in the area. Though Mobile Spirits will continue to thrive, we expect that they will only be a competitor for this upper-class market. Customers who want the same level of service for a more affordable rate will hire Wild Heart’s services instead.
Download the Mobile Bar business plan template (including a customizable financial model) to your computer here <–
Competitive Advantage
Wild Heart Bar will be able to offer the following advantages over their competition:
- Multiple packages: We offer multiple catering packages that will all offer a variety of drinks to choose from. Our basic package will be great for customers on a budget who still want a great selection of beer and wine at their event. Our premium packages are for customers who can afford to go all out and will include an extensive list of beer, wine, mixers, and cocktails.
- Management: Our management team has years of bartending and management experience that allows us to market and serve customers in a much more sophisticated manner than our competitors.
- Relationships: Having worked in the industry for several years, Kayla Brown has the contacts with suppliers, promoters, and influencers to launch a mobile bar successfully.
Marketing Plan
Brand & Value Proposition
Wild Heart Bar will offer a unique value proposition to its clientele:
- Extensive menu of wine, beer, mixers, and cocktails.
- Fun, friendly, and professional staff.
- Moderate pricing.
Promotions Strategy
The promotions strategy for Wild Heart Bar is as follows:
Social Media
Wild Heart Bar will use social media to cater to the social media-obsessed portion of Boston. Kayla will create Instagram, Twitter, and Facebook business accounts to post “Coming Soon” announcements as well as pictures of our drinks, the trailer, and us working at previous events.
SEO Website Marketing
Wild Heart Bar plans to maintain a strong SEO presence on search engines like Google and Bing. When a person types in “local mobile bar” or “Boston mobile bar,” Wild Heart Bar will appear in the top three choices. The website will include the full bar menu, reservation packages and fees, and pictures of the finely crafted cocktails, beer selections, and wine offerings.
Word of Mouth/Referrals
Wild Heart Bar will encourage word-of-mouth marketing from loyal and satisfied clients. The company will incentivize its existing customer base to encourage friends and colleagues to hire our services.
Print Advertising
Wild Heart Bar will invest in professionally designed print ads to display in programs or flyers and to put in magazines, newspapers, and direct mailers.
Pricing
The pricing of Wild Heart Bar will be moderate and on par with competitors so customers feel they receive value when reserving our mobile bar for their special event.
Operations Plan
The operations plan for Wild Heart Bar is as follows:
Operation Functions:
- Kayla Brown will be the Owner of Wild Heart Bar. She will be in charge of developing the drink menus, ordering alcohol inventory, training staff, and ensuring customer service. She will spend the next several months hiring the following staff:
- Three or four part-time bartenders to help serve drinks, clean, and provide excellent customer service.
- A part-time marketing specialist who will manage the marketing and promotional campaigns.
- A part-time accountant who will manage all client invoicing, billing, and payables.
Download the Mobile Bar business plan template (including a customizable financial model) to your computer here <–
Milestones:
Wild Heart Bar aims to open in the next six months. The following are the milestones needed in order to obtain this goal.
- 7/1/2023 – Execute lease for prime location.
- 7/15/2023 – Begin build out of office location and purchase trailer/mobile bar.
- 8/1/2023 – Finalize beer, wine, and cocktail menu.
- 9/1/2023 – Hire and train employees.
- 9/15/2023 – Start of a marketing campaign with social media.
- 10/1/2023 – Decoration and set up of the mobile bar.
- 10/15/2023 – Grand opening of Wild Heart Bar.
Management Team
Wild Heart Bar is led by Kayla Brown, who has been a bartender and caterer for several years. Throughout her career, she has managed bars and served dozens of large gatherings, including parties and weddings. She is a social person and loves interacting with new people while making drinks. Her personality, experiences, skillset, and passion will lead Wild Heart Bar to great success.
Though Kayla has never run a company of her own, she has considerable experience in the industry and knows how to run the general operations of a local mobile bar. She will hire other staff and contractors who can help her with the aspects of the business she is unfamiliar with, such as marketing and accounting.
Financial Plan
Key Revenue & Costs
The revenue drivers for Wild Heart Bar will come from the bar menu items that we offer during every reservation. The menu will consist of an extensive selection of beer, wine, mixers, cocktails, and non-alcoholic drinks.
The cost drivers will be the beer, wine, and liquor inventory as well as any bar supplies needed (beer glasses, wine glasses, cocktail glasses, etc.) Other cost drivers will be the overhead expenses, payroll, and marketing expenses.
Funding Requirements and Use of Funds
Wild Heart Bar is seeking $250,000 in debt financing to open its mobile bar. The funding will be dedicated to the build-out and design of the bar and office location, as well as bar supplies, working capital, three months’ worth of payroll expenses, and opening inventory. The breakout of the funding is below:
- Office build-out and design: $50,000
- Trailer and vehicle purchase and maintenance: $100,000
- Bar supplies: $25,000
- Opening inventory: $25,000
- Working capital (to include 3 months of overhead expenses): $25,000
- Marketing expenses: $25,000
Download the Mobile Bar business plan template (including a customizable financial model) to your computer here <–
Key Assumptions
The following table outlines the key assumptions required to achieve the revenue and cost numbers in the financials and pay off the business loan.
- Number of monthly reservations: 10
- Annual Lease: $50,000
- Annual vehicle and trailer maintenance: $25,000
Financial Projections
Income Statement
| FY 1 | FY 2 | FY 3 | FY 4 | FY 5 | ||
|---|---|---|---|---|---|---|
| Revenues | ||||||
| Total Revenues | $360,000 | $793,728 | $875,006 | $964,606 | $1,063,382 | |
| Expenses & Costs | ||||||
| Cost of goods sold | $64,800 | $142,871 | $157,501 | $173,629 | $191,409 | |
| Lease | $50,000 | $51,250 | $52,531 | $53,845 | $55,191 | |
| Marketing | $10,000 | $8,000 | $8,000 | $8,000 | $8,000 | |
| Salaries | $157,015 | $214,030 | $235,968 | $247,766 | $260,155 | |
| Initial expenditure | $10,000 | $0 | $0 | $0 | $0 | |
| Total Expenses & Costs | $291,815 | $416,151 | $454,000 | $483,240 | $514,754 | |
| EBITDA | $68,185 | $377,577 | $421,005 | $481,366 | $548,628 | |
| Depreciation | $27,160 | $27,160 | $27,160 | $27,160 | $27,160 | |
| EBIT | $41,025 | $350,417 | $393,845 | $454,206 | $521,468 | |
| Interest | $23,462 | $20,529 | $17,596 | $14,664 | $11,731 | |
| PRETAX INCOME | $17,563 | $329,888 | $376,249 | $439,543 | $509,737 | |
| Net Operating Loss | $0 | $0 | $0 | $0 | $0 | |
| Use of Net Operating Loss | $0 | $0 | $0 | $0 | $0 | |
| Taxable Income | $17,563 | $329,888 | $376,249 | $439,543 | $509,737 | |
| Income Tax Expense | $6,147 | $115,461 | $131,687 | $153,840 | $178,408 | |
| NET INCOME | $11,416 | $214,427 | $244,562 | $285,703 | $331,329 |
Balance Sheet
| FY 1 | FY 2 | FY 3 | FY 4 | FY 5 | ||
|---|---|---|---|---|---|---|
| ASSETS | ||||||
| Cash | $154,257 | $348,760 | $573,195 | $838,550 | $1,149,286 | |
| Accounts receivable | $0 | $0 | $0 | $0 | $0 | |
| Inventory | $30,000 | $33,072 | $36,459 | $40,192 | $44,308 | |
| Total Current Assets | $184,257 | $381,832 | $609,654 | $878,742 | $1,193,594 | |
| Fixed assets | $180,950 | $180,950 | $180,950 | $180,950 | $180,950 | |
| Depreciation | $27,160 | $54,320 | $81,480 | $108,640 | $135,800 | |
| Net fixed assets | $153,790 | $126,630 | $99,470 | $72,310 | $45,150 | |
| TOTAL ASSETS | $338,047 | $508,462 | $709,124 | $951,052 | $1,238,744 | |
| LIABILITIES & EQUITY | ||||||
| Debt | $315,831 | $270,713 | $225,594 | $180,475 | $135,356 | |
| Accounts payable | $10,800 | $11,906 | $13,125 | $14,469 | $15,951 | |
| Total Liability | $326,631 | $282,618 | $238,719 | $194,944 | $151,307 | |
| Share Capital | $0 | $0 | $0 | $0 | $0 | |
| Retained earnings | $11,416 | $225,843 | $470,405 | $756,108 | $1,087,437 | |
| Total Equity | $11,416 | $225,843 | $470,405 | $756,108 | $1,087,437 | |
| TOTAL LIABILITIES & EQUITY | $338,047 | $508,462 | $709,124 | $951,052 | $1,238,744 |
Cash Flow Statement
| FY 1 | FY 2 | FY 3 | FY 4 | FY 5 | ||
|---|---|---|---|---|---|---|
| CASH FLOW FROM OPERATIONS | ||||||
| Net Income (Loss) | $11,416 | $214,427 | $244,562 | $285,703 | $331,329 | |
| Change in working capital | ($19,200) | ($1,966) | ($2,167) | ($2,389) | ($2,634) | |
| Depreciation | $27,160 | $27,160 | $27,160 | $27,160 | $27,160 | |
| Net Cash Flow from Operations | $19,376 | $239,621 | $269,554 | $310,473 | $355,855 | |
| CASH FLOW FROM INVESTMENTS | ||||||
| Investment | ($180,950) | $0 | $0 | $0 | $0 | |
| Net Cash Flow from Investments | ($180,950) | $0 | $0 | $0 | $0 | |
| CASH FLOW FROM FINANCING | ||||||
| Cash from equity | $0 | $0 | $0 | $0 | $0 | |
| Cash from debt | $315,831 | ($45,119) | ($45,119) | ($45,119) | ($45,119) | |
| Net Cash Flow from Financing | $315,831 | ($45,119) | ($45,119) | ($45,119) | ($45,119) | |
| Net Cash Flow | $154,257 | $194,502 | $224,436 | $265,355 | $310,736 | |
| Cash at Beginning of Period | $0 | $154,257 | $348,760 | $573,195 | $838,550 | |
| Cash at End of Period | $154,257 | $348,760 | $573,195 | $838,550 | $1,149,286 |
Mobile Bar Business Plan FAQs
What Is a Mobile Bar Business Plan?
A mobile bar business plan is a plan to start and/or grow your mobile bar business. Among other things, it outlines your business concept, identifies your target customers, presents your marketing plan and details your financial projections.
You can easily complete your Mobile Bar business plan using our Mobile Bar Business Plan Template here.
What are the Main Types of Mobile Bar Businesses?
There are a number of different kinds of mobile bar businesses, some examples include: Beer or Tap Truck, Cocktail Cart Service, Full Bar Table, and Custom-made Mobile Bar.
How Do You Get Funding for Your Mobile Bar Business Plan?
Mobile Bar businesses are often funded through small business loans. Personal savings, credit card financing and angel investors are also popular forms of funding.
What are the Steps To Start a Mobile Bar Business?
Starting a mobile bar business can be an exciting endeavor. Having a clear roadmap of the steps to start a business will help you stay focused on your goals and get started faster.
1. Develop A Mobile Bar Business Plan - The first step in starting a business is to create a detailed mobile bar business plan that outlines all aspects of the venture. This should include potential market size and target customers, the services or products you will offer, pricing strategies and a detailed financial forecast.
2. Choose Your Legal Structure - It's important to select an appropriate legal entity for your mobile bar business. This could be a limited liability company (LLC), corporation, partnership, or sole proprietorship. Each type has its own benefits and drawbacks so it’s important to do research and choose wisely so that your mobile bar business is in compliance with local laws.
3. Register Your Mobile Bar Business - Once you have chosen a legal structure, the next step is to register your mobile bar business with the government or state where you’re operating from. This includes obtaining licenses and permits as required by federal, state, and local laws.
4. Identify Financing Options - It’s likely that you’ll need some capital to start your mobile bar business, so take some time to identify what financing options are available such as bank loans, investor funding, grants, or crowdfunding platforms.
5. Choose a Location - Whether you plan on operating out of a physical location or not, you should always have an idea of where you’ll be based should it become necessary in the future as well as what kind of space would be suitable for your operations.
6. Hire Employees - There are several ways to find qualified employees including job boards like LinkedIn or Indeed as well as hiring agencies if needed – depending on what type of employees you need it might also be more effective to reach out directly through networking events.
7. Acquire Necessary Mobile Bar Equipment & Supplies - In order to start your mobile bar business, you'll need to purchase all of the necessary equipment and supplies to run a successful operation.
8. Market & Promote Your Business - Once you have all the necessary pieces in place, it’s time to start promoting and marketing your mobile bar business. This includes creating a website, utilizing social media platforms like Facebook or Twitter, and having an effective Search Engine Optimization (SEO) strategy. You should also consider traditional marketing techniques such as radio or print advertising.