Junk Removal Business Plan
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Executive Summary
Business Overview
Taking Out the Trash is a startup junk removal business located in Atlanta, Georgia. The company is founded by Jake Ambrose and Jerry DuPaine. Jake was formerly the operations manager of a junk removal service for ten years in Buford, Georgia, where he trained staff and ran the company operations for junk removal throughout the region.
Jerry was formerly the owner of a storage pod business for fifteen years and has an extensive background in the transport, hauling and storage businesses, including junk removal.
Jake and Jerry plan on providing junk removal services for the city of Atlanta and the surrounding region using a proprietary digital platform and customer-connected app system to provide service to any potential customer within one hour of the request. This “on-time, every time” experience will ensure customers can make a call for junk removal when they need it, rather than waiting for hours or even days to secure the services of a junk removal company.
Product Offering
The following are the services that Taking Out the Trash will provide:
- On-demand junk removal services (one-hour response time)
- Weekly or monthly junk removal service
- Commercial business junk removal
- Foreclosure/abandoned home junk removal
- Hazardous materials and liquid removal with advance preparation
Customer Focus
Taking Out the Trash will target all current and new property owners in Atlanta, Georgia and the surrounding region. Taking Out the Trash will also target businesses while closing, commercial properties, banks and foreclosure companies.
Management Team
Taking Out the Trash will be owned and operated by Jake Ambrose and Jerry DuPaine. Jake Ambrose was formerly the operations manager of a junk removal service for ten years in Buford, Georgia, where he trained staff and ran the company operations for junk removal throughout the region. Because of his extensive contacts within the junk removal industry, Jake has already secured the contracts for service with several commercial companies.
Jerry was formerly the owner of a storage pod business for fifteen years and has a thorough background in the transport, hauling and storage businesses, including junk removal. He has led twenty employees, truck drivers and staff members through industry evolutions and maintained a long-term growth strategy that garnered a generous return when Jerry sold the company two years ago.
Success Factors
Taking Out the Trash will be able to achieve success by offering the following competitive advantages:
- Friendly, knowledgeable, and highly qualified team at Taking Out the Trash
- Comprehensive menu of services, including junk removal for individuals and companies
- Patented digital platform and app that customers can utilize for 1-hour pickup orders
- Unique process for trash and junk hauling
- City contract with the Atlanta Landfill & Environment Improvement Agency
- Taking Out the Trash offers the best pricing in Atlanta. Their pricing structure is the most cost effective and their services are the most efficient in the entire region when compared to the competition.
Download the Junk Removal business plan template (including a customizable financial model) to your computer here <–
Financial Highlights
Taking Out the Trash is seeking $200,000 in debt financing to launch the trash removal company. The funding will be dedicated toward securing the office space and purchasing office equipment and supplies. Funding will also be dedicated toward three months of overhead costs to include payroll of the staff, rent, and marketing costs for the print ads and marketing costs. The breakout of the funding is below:
- Office space build-out: $20,000
- Office equipment, supplies, and materials: $10,000
- Three months of overhead expenses (payroll, rent, utilities): $150,000
- Marketing costs: $10,000
- Working capital: $10,000
The following graph outlines the financial projections for Taking Out the Trash.
Company Overview
Who is “Taking Out the Trash”?
Taking Out the Trash is a newly established full-service junk removal business in Atlanta, Georgia. Taking Out the Trash will be the most reliable, cost-effective, and efficient choice for residential and commercial businesses in Atlanta and the surrounding communities. Taking Out the Trash will provide a comprehensive menu of hauling and junk removal services for any customer to utilize. Their full-service approach includes a proprietary digital platform and customer app to enable one-hour scheduling for junk removal.
Taking Out the Trash will be able to serve a wide variety of customers with trash and junk removal services. The team of professionals are highly qualified and experienced in hauling and transport of oversized items, as well as hauling hazardous liquids and other items not typically allowed by haulers. Taking Out the Trash removes all headaches and issues of the junk removal process and ensures all issues are taken care of expeditiously while delivering the best customer service.
Taking Out the Trash History
Since incorporation, Taking Out the Trash has achieved the following milestones:
- Registered Taking Out the Trash, LLC to transact business in the state of Georgia.
- Has a contract in place at one of the office buildings where the company will open an office of 10,000 square feet.
- Reached out to numerous contacts, including property owners, businesses, banks, foreclosure companies, landscaping companies and other junk or trash businesses that need transport and disposal.
- Began recruiting a staff of office personnel and drivers to work at Taking Out the Trash.
Taking Out the Trash Services
The following will be the services Taking Out the Trash will provide:
- On-demand junk removal services (one-hour response time)
- Weekly or monthly junk removal service
- Commercial business junk removal
- Foreclosure/abandoned home junk removal
- Hazardous materials and liquid removal with advance preparation
Industry Analysis
The junk removal industry is expected to grow over the next five years to over $18 billion.
As the population of Atlanta and the surrounding communities continue to grow, the growth of the junk removal will track with it.
New home starts in outlying areas will require hauling of tree limbs, brush, and vine undergrowth in currently unpopulated areas.
Industry growth will also be driven by the increasing number of consumers who will want to renovate or redesign their own properties, landscapes, and interior designs.
Costs will likely be reduced as economic factors become more positive, reducing the pricing of fuel.
Download the Junk Removal business plan template (including a customizable financial model) to your computer here <–
Customer Analysis
Demographic Profile of Target Market
Taking Out the Trash will target those individuals and companies needing trash or junk removal services in Atlanta, Georgia and the surrounding regions. They will target companies in foreclosure or going out of business. They will target corporations or businesses that are moving and desire to rid themselves of old furnishings.
The precise demographics for Taking Out the Trash are:
| Total | Percent | |
|---|---|---|
| Total population | 1,680,988 | 100% |
| Male | 838,675 | 49.9% |
| Female | 842,313 | 50.1% |
| 20 to 24 years | 114,872 | 6.8% |
| 25 to 34 years | 273,588 | 16.3% |
| 35 to 44 years | 235,946 | 14.0% |
| 45 to 54 years | 210,256 | 12.5% |
| 55 to 59 years | 105,057 | 6.2% |
| 60 to 64 years | 87,484 | 5.2% |
| 65 to 74 years | 116,878 | 7.0% |
| 75 to 84 years | 52,524 | 3.1% |
Customer Segmentation
Taking Out the Trash will primarily target the following customer profiles:
- Individuals purchasing junk removal services
- Commercial enterprises purchasing junk removal services
- Individuals or companies requiring hazardous waste removal
- App-connected customers or clients who need one-hour service
- Foreclosure companies performing a residential or business cleanout
- Banks or other financial institutions holding deeds or mortgages
Competitive Analysis
Direct and Indirect Competitors
Taking Out the Trash will face competition from other companies with similar business profiles. A description of each competitor company is below.
Atlanta Combined Services (ACS)
ACS is the largest garbage service company in the Atlanta region, with over 5 million customers on weekly pickup routes. A fleet of service vehicles provide trash and garbage pickup, maintain contracts, secure payments and ensure continued service for the city’s residents. This is a direct competitor to Taking Out the Trash, as services can be obtained from ACS for junk removal with a scheduled two-week waiting period.
The company was started in 1954 as a private partnership and went public in 1987. Since that time, it has continued to grow from 271 employees to 689 employees and 44 executive staff members occupying an eight-story corporate building on the outskirts of Atlanta. While ACS provides service in most of the same categories as Taking Out the Trash, hazardous liquids are not accepted by ACS for removal.
Edgy’s Trash Haulers
With a television jingle, titled “We’re Gettin Edgy!” Edgy’s Trash Haulers has become a household name in Atlanta, Georgia. Started by Edward and Tina Combes in 1997, Edgy’s Trash Haulers is a direct competitor to Taking Out the Trash. The company provides trash and junk hauling for the Atlanta region, including the city proper, and has 15 trash and junk trucks that travel extensively throughout the city and regional areas, picking up removal items. The company is now run by the two sons of the Combes, Tim and Tracker Combes. They have instituted a six-day work week for their employees, albeit the hours each day are shortened to 6 hours maximum. This schedule spreads services evenly throughout the day, while providing weekend hauling services to compete with their direct competitors.
Edgy’s Trash Haulers hires formerly incarcerated personnel to drive the trucks and, as drivers continue with on-time service records, they can apply for and receive management positions as they work their way through the corporate structure of the company. This policy has resulted in an increasing number of applicants for open jobs at Edgy’s Trash Haulers.
Buford Hauling
Based in Buford, Georgia, this junk removal company has a limited scope of business potential; however, the residents and businesses within their established boundaries are loyal customers, returning again and again for junk or trash removal services. Buford Hauling is a direct competitor within a limited capacity, as the company does not haul hazardous liquids and has a small service area geographically.
Buford Hauling is a family business, owned by George and Georgina Crawford, who started the company in 1944. In the post-war era, several buildings had to be torn down or renovated; the hauling business was booming at that time. Over the years, the scope of business has kept the company from the long-term growth strategy desired and it has been rumored during this past year that the sale of the company may be near.
Download the Junk Removal business plan template (including a customizable financial model) to your computer here <–
Competitive Advantage
Taking Out the Trash will be able to offer the following advantages over their competition:
- Friendly, knowledgeable, and highly qualified teams for junk removal
- On-demand junk removal services (one-hour response time)
- Weekly or monthly junk removal service
- Commercial business junk removal
- Foreclosure/abandoned home junk removal
- Hazardous materials and liquid removal with advance preparation
Marketing Plan
Brand & Value Proposition
Taking Out the Trash will offer the unique value proposition to its clientele:
- Highly-qualified team of skilled employees who are able to provide reliable, secure junk and trash removal.
- Proprietary digital platform and customer app that offers pickup within a one-hour window of contact.
- Provision for hauling of hazardous materials and liquids, with the proviso that proper preparation has taken place prior to hauling.
- Unbeatable pricing to its customers, with special discounts for returning customers.
Promotions Strategy
The promotions strategy for Taking Out the Trash is as follows:
Word of Mouth/Referrals
The Taking Out the Trash owners have built up an extensive list of contacts over the years by providing exceptional service to their customers. Jake Ambrose, a co-owner, was formerly the operations manager of a junk removal service. He has secured contracts with several commercial companies for Taking Out the Trash. Jerry DuPaine, a co-owner, has been an owner of a storage pod business for fifteen years and has a list of customers that is equally long, each of whom is ready to contract with the new business.
Professional Associations and Networking
Jake and Jerry belong to many of the same organizations, including National Hauling & Removal Association. They also belong to the community service groups that include potential clients for the new business. As such, Jake and Jerry will begin networking and offering services to everyone connected in some fashion to the junk removal business.
Print Advertising
Print advertising in area periodicals and newspaper inserts is vital to secure new customers. Special pricing will be announced before the launch of the startup and will continue for three months. Advertising will include direct mail to Atlanta businesses, foreclosure companies, and other related corporate clients.
Website/SEO Marketing
Taking Out the Trash will fully utilize their corporate website to arrange appointments, secure schedules, and offer reservation service for junk removal. A customer app is offered to bring one-hour service to customer residences or corporate establishments that will be unique to the southern part of the U.S. The website will be well organized, informative, and list all theservices that Taking Out the Trash is able to provide. The website will also list their contact information and list their available services. Taking Out the Trash will embrace SEO marketing tactics so that anytime someone types in the Google or Bing search engine “junk removal company” or “waste removal near me,” Taking Out the Trash will be listed at the top of the search results.
Pricing
The pricing of Taking Out the Trash will be moderate and on par with competitors so customers feel they receive excellent value when purchasing their services.
Operations Plan
The following will be the operations plan for Taking Out the Trash.
Operation Functions:
- Jake Ambrose will be the Co-owner and President of the company. He will oversee all staff and manage client relations.
- Jerry DuPaine will be the Co-owner and Vice President of the company. He will oversee all operations, including trucking services and drivers.
- Janie Patton will be the Administrative Manager who will manage the office administration, client files, and accounts payable.
- Tommy Hardine will be the Vehicle Maintenance Manager who will be responsible for all safety and servicing of vehicles.
Download the Junk Removal business plan template (including a customizable financial model) to your computer here <–
Milestones:
Taking Out the Trash will have the following milestones completed in the next six months.
- 5/1/202X – Finalize contract to lease office space
- 5/15/202X – Finalize personnel employment contracts for Taking Out the Trash
- 6/1/202X – Finalize contracts for new corporate clients of Taking Out the Trash
- 6/15/202X – Final beta testing of digital platform and customer app
- 6/22/202X – Begin moving into Taking Out the Trash office
- 7/1/202X – Taking Out the Trash opens for business
Management Team
Taking Out the Trash will be owned and operated by Jake Ambrose and Jerry DuPaine. Jerry recruited Janie Patton to manage the administration of the office and personnel. He also recruited Tommy Hardine to be the Vehicle Maintenance Manager for the vehicles.
Jake Ambrose was formerly the operations manager of a junk removal service for ten years. He trained staff and ran the company operations for junk removal throughout the region. Jerry was formerly the owner of a storage pod business for fifteen years and has a thorough background in the transport, hauling and storage business, including junk removal.
Janie Patton was the office manager at Jerry’s former company. She will be the Administrative Manager who will oversee the office administration, client files, and accounts payable.
Also recruited by Jerry, Tommy Hardine was formerly the manager of truck repair in a regional prison, who then became a service manager in Jerry’s former business. Tommy will be the Vehicle Maintenance Manager who will be responsible for all safety and servicing of vehicles.
Financial Plan
Key Revenue & Costs
The revenue drivers for Taking Out the Trash are the hauling and junk removal fees they will charge to the individual and corporate clients for their services.
The cost drivers will be the overhead costs required in order to staff Taking Out the Trash. The expenses will be the payroll cost, rent, utilities, office supplies, and marketing materials.
Funding Requirements and Use of Funds
Taking Out the Trash is seeking $200,000 in debt financing to launch its junk removal business. The funding will be dedicated towards securing the office space and purchasing office equipment and supplies. Funding will also be dedicated toward three months of overhead costs to include payroll of the staff, rent, and marketing costs for the print ads and association memberships. The breakout of the funding is below:
- Office space build-out: $20,000
- Office equipment, supplies, and materials: $10,000
- Three months of overhead expenses (payroll, rent, utilities): $150,000
- Marketing costs: $10,000
- Working capital: $10,000
Download the Junk Removal business plan template (including a customizable financial model) to your computer here <–
Key Assumptions
The following outlines the key assumptions required in order to achieve the revenue and cost numbers in the financials and in order to pay off the startup business loan.
- Number of Junk Removal Customers Per Month: 386
- Average Fees per Month: $79,900
- Office Lease per Year: $100,000
Financial Projections
Income Statement
| FY 1 | FY 2 | FY 3 | FY 4 | FY 5 | ||
|---|---|---|---|---|---|---|
| Revenues | ||||||
| Total Revenues | $360,000 | $793,728 | $875,006 | $964,606 | $1,063,382 | |
| Expenses & Costs | ||||||
| Cost of goods sold | $64,800 | $142,871 | $157,501 | $173,629 | $191,409 | |
| Lease | $50,000 | $51,250 | $52,531 | $53,845 | $55,191 | |
| Marketing | $10,000 | $8,000 | $8,000 | $8,000 | $8,000 | |
| Salaries | $157,015 | $214,030 | $235,968 | $247,766 | $260,155 | |
| Initial expenditure | $10,000 | $0 | $0 | $0 | $0 | |
| Total Expenses & Costs | $291,815 | $416,151 | $454,000 | $483,240 | $514,754 | |
| EBITDA | $68,185 | $377,577 | $421,005 | $481,366 | $548,628 | |
| Depreciation | $27,160 | $27,160 | $27,160 | $27,160 | $27,160 | |
| EBIT | $41,025 | $350,417 | $393,845 | $454,206 | $521,468 | |
| Interest | $23,462 | $20,529 | $17,596 | $14,664 | $11,731 | |
| PRETAX INCOME | $17,563 | $329,888 | $376,249 | $439,543 | $509,737 | |
| Net Operating Loss | $0 | $0 | $0 | $0 | $0 | |
| Use of Net Operating Loss | $0 | $0 | $0 | $0 | $0 | |
| Taxable Income | $17,563 | $329,888 | $376,249 | $439,543 | $509,737 | |
| Income Tax Expense | $6,147 | $115,461 | $131,687 | $153,840 | $178,408 | |
| NET INCOME | $11,416 | $214,427 | $244,562 | $285,703 | $331,329 |
Balance Sheet
| FY 1 | FY 2 | FY 3 | FY 4 | FY 5 | ||
|---|---|---|---|---|---|---|
| ASSETS | ||||||
| Cash | $154,257 | $348,760 | $573,195 | $838,550 | $1,149,286 | |
| Accounts receivable | $0 | $0 | $0 | $0 | $0 | |
| Inventory | $30,000 | $33,072 | $36,459 | $40,192 | $44,308 | |
| Total Current Assets | $184,257 | $381,832 | $609,654 | $878,742 | $1,193,594 | |
| Fixed assets | $180,950 | $180,950 | $180,950 | $180,950 | $180,950 | |
| Depreciation | $27,160 | $54,320 | $81,480 | $108,640 | $135,800 | |
| Net fixed assets | $153,790 | $126,630 | $99,470 | $72,310 | $45,150 | |
| TOTAL ASSETS | $338,047 | $508,462 | $709,124 | $951,052 | $1,238,744 | |
| LIABILITIES & EQUITY | ||||||
| Debt | $315,831 | $270,713 | $225,594 | $180,475 | $135,356 | |
| Accounts payable | $10,800 | $11,906 | $13,125 | $14,469 | $15,951 | |
| Total Liability | $326,631 | $282,618 | $238,719 | $194,944 | $151,307 | |
| Share Capital | $0 | $0 | $0 | $0 | $0 | |
| Retained earnings | $11,416 | $225,843 | $470,405 | $756,108 | $1,087,437 | |
| Total Equity | $11,416 | $225,843 | $470,405 | $756,108 | $1,087,437 | |
| TOTAL LIABILITIES & EQUITY | $338,047 | $508,462 | $709,124 | $951,052 | $1,238,744 |
Cash Flow Statement
| FY 1 | FY 2 | FY 3 | FY 4 | FY 5 | ||
|---|---|---|---|---|---|---|
| CASH FLOW FROM OPERATIONS | ||||||
| Net Income (Loss) | $11,416 | $214,427 | $244,562 | $285,703 | $331,329 | |
| Change in working capital | ($19,200) | ($1,966) | ($2,167) | ($2,389) | ($2,634) | |
| Depreciation | $27,160 | $27,160 | $27,160 | $27,160 | $27,160 | |
| Net Cash Flow from Operations | $19,376 | $239,621 | $269,554 | $310,473 | $355,855 | |
| CASH FLOW FROM INVESTMENTS | ||||||
| Investment | ($180,950) | $0 | $0 | $0 | $0 | |
| Net Cash Flow from Investments | ($180,950) | $0 | $0 | $0 | $0 | |
| CASH FLOW FROM FINANCING | ||||||
| Cash from equity | $0 | $0 | $0 | $0 | $0 | |
| Cash from debt | $315,831 | ($45,119) | ($45,119) | ($45,119) | ($45,119) | |
| Net Cash Flow from Financing | $315,831 | ($45,119) | ($45,119) | ($45,119) | ($45,119) | |
| Net Cash Flow | $154,257 | $194,502 | $224,436 | $265,355 | $310,736 | |
| Cash at Beginning of Period | $0 | $154,257 | $348,760 | $573,195 | $838,550 | |
| Cash at End of Period | $154,257 | $348,760 | $573,195 | $838,550 | $1,149,286 |
Junk Removal Business Plan FAQs
What Is a Junk Removal Business Plan?
A junk removal business plan is a plan to start and/or grow your junk removal business. Among other things, it outlines your business concept, identifies your target customers, presents your marketing plan and details your financial projections.
What are the Main Types of Junk Removal Businesses?
There are a number of different kinds of junk removal businesses, some examples include: Municipal waste, Professional junk removal, Recycling plants, and Donation center.
How Do You Get Funding for Your Junk Removal Business Plan?
Junk Removal businesses are often funded through small business loans. Personal savings, credit card financing and angel investors are also popular forms of funding.
What are the Steps To Start a Junk Removal Business?
Starting a junk removal business can be an exciting endeavor. Having a clear roadmap of the steps to start a business will help you stay focused on your goals and get started faster.
1. Develop A Junk Removal Business Plan - The first step in starting a business is to create a detailed junk removal business plan that outlines all aspects of the venture. This should include potential market size and target customers, the services or products you will offer, pricing strategies and a detailed financial forecast.
2. Choose Your Legal Structure - It's important to select an appropriate legal entity for your junk removal business. This could be a limited liability company (LLC), corporation, partnership, or sole proprietorship. Each type has its own benefits and drawbacks so it’s important to do research and choose wisely so that your junk removal business is in compliance with local laws.
3. Register Your Junk Removal Business - Once you have chosen a legal structure, the next step is to register your junk removal business with the government or state where you’re operating from. This includes obtaining licenses and permits as required by federal, state, and local laws.
4. Identify Financing Options - It’s likely that you’ll need some capital to start your junk removal business, so take some time to identify what financing options are available such as bank loans, investor funding, grants, or crowdfunding platforms.
5. Choose a Location - Whether you plan on operating out of a physical location or not, you should always have an idea of where you’ll be based should it become necessary in the future as well as what kind of space would be suitable for your operations.
6. Hire Employees - There are several ways to find qualified employees including job boards like LinkedIn or Indeed as well as hiring agencies if needed – depending on what type of employees you need it might also be more effective to reach out directly through networking events.
7. Acquire Necessary Junk Removal Equipment & Supplies - In order to start your junk removal business, you'll need to purchase all of the necessary equipment and supplies to run a successful operation.
8. Market & Promote Your Business - Once you have all the necessary pieces in place, it’s time to start promoting and marketing your junk removal business. This includes creating a website, utilizing social media platforms like Facebook or Twitter, and having an effective Search Engine Optimization (SEO) strategy. You should also consider traditional marketing techniques such as radio or print advertising.
Learn more about how to start a successful junk removal business: